{"id":688377,"date":"2026-07-27T06:00:05","date_gmt":"2026-07-27T04:00:05","guid":{"rendered":"https:\/\/blog.wiwo.de\/management\/?p=688377"},"modified":"2026-07-27T02:19:01","modified_gmt":"2026-07-27T00:19:01","slug":"das-vollstaendiger-pfeffer-ranking-der-pr-agenturen-2025-fischerappelt-serviceplan-und-edelman-fuehren","status":"publish","type":"post","link":"https:\/\/blog.wiwo.de\/management\/2026\/07\/27\/das-vollstaendiger-pfeffer-ranking-der-pr-agenturen-2025-fischerappelt-serviceplan-und-edelman-fuehren\/","title":{"rendered":"Das vollst\u00e4ndiger Pfeffer-Ranking der PR-Agenturen 2025: FischerAppelt, Serviceplan und Edelman f\u00fchren"},"content":{"rendered":"

Die PR-Agenture<\/strong>n FischerAppelt, Serviceplan und Edelman sind die Top-Drei ihrer Branche in Deutschland<\/h1>\n

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Fischer Appelt steht \u2013 wie im Vorjahr \u2013 auf Rang eins im PRJ-Pfeffer-Ranking 2026. Die Agentur bringt es im Gesch\u00e4ftsjahr 2025 auf 68 Millionen Euro Honorarumsatz. Ihr folgen Serviceplan Content Group mit 65 Millionen Euro und \u2013 mit viel Abstand \u2013 Edelman Deutschland mit 27 Millionen Euro Honorarumsatz.<\/p>\n

2025 war f\u00fcr PR-Agenturen kein einfaches Jahr, sagt Nico Kunkel, Gesch\u00e4ftsf\u00fchrer vom „PR-Journal“.\u00a0 Mehrere gro\u00dfe Agenturen melden gesunkene Honorarums\u00e4tze, zu ihnen geh\u00f6ren FischerAppelt, Edelman, Ketchum, Weber Shandwick, OSK, Ifok und Achtung. Zugelegt haben hingegen in den Top-Ten Serviceplan, MSL und Faktor 3.<\/p>\n

Im Mittelfeld verbesserten sich\u00a0Oseon, Kruger Media, Publik, Public Imaging, Hansmann PR und PIO.\u00a0Dies zeigt das aktuelle Pfeffer-Ranking. Die gr\u00f6\u00dften Umsatzbringer sind die Branchen Gesundheit, Medizin und Pharma. Zugelegt haben Finanzwirtschaft, Immobilien, Industrie sowie Nahrung und Genussmittel.\u00a0Mobilit\u00e4t und Infrastruktur hingegen stehen selbst unter Druck, analysiert Kunkel.<\/p>\n

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Nico Kunkel (Foto: PR\/Nicolas Kunkel)<\/p><\/div>\n

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Pfeffer-Ranking der f\u00fchrenden PR-Agenturen 2025<\/h1>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
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Agentur<\/h1>\n<\/td>\n

\n

Honorarumsatz<\/h1>\n<\/td>\n

\n

Ver\u00e4nderung Honorarumsatz zu 2024 (in %)<\/h1>\n<\/td>\n

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Mitarbeiter<\/h1>\n<\/td>\n

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Vergleich Mitarbeiter in 2024<\/h1>\n<\/td>\n<\/tr>\n

<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
1 fischerAppelt<\/td>\n68.200.000<\/td>\n-9,4<\/td>\n501<\/td>\n-64<\/td>\n<\/tr>\n
2 Serviceplan Content Group<\/td>\n65.272.164<\/td>\n7,2<\/td>\n299<\/td>\n-5<\/td>\n<\/tr>\n
3 Edelman Deutschland<\/td>\n27.086.980<\/td>\n-3,2<\/td>\n232<\/td>\n-3<\/td>\n<\/tr>\n
4 MSL Group Germany<\/td>\n26.959.013<\/td>\n11,3<\/td>\n102<\/td>\n-2<\/td>\n<\/tr>\n
5 Ketchum Germany<\/td>\n26.759.490<\/td>\n-13,6<\/td>\n167<\/td>\n-39<\/td>\n<\/tr>\n
6 Weber Shandwick Deutschland<\/td>\n24.000.000<\/td>\n-12,7<\/td>\n151<\/td>\n0<\/td>\n<\/tr>\n
7 Faktor 3<\/td>\n23.750.000<\/td>\n1,5<\/td>\n217<\/td>\n-19<\/td>\n<\/tr>\n
8 ifok<\/td>\n22.400.000<\/td>\n-6,9<\/td>\n256<\/td>\n-27<\/td>\n<\/tr>\n
9 OSK Oliver Schrott Kommunikation<\/td>\n22.325.000<\/td>\n-13,1<\/td>\n175<\/td>\n-24<\/td>\n<\/tr>\n
10 Achtung! Gruppe<\/td>\n22.202.000<\/td>\n3<\/td>\n119<\/td>\n-10<\/td>\n<\/tr>\n
11 Team Farner<\/td>\n20.843.000<\/td>\n-2,4<\/td>\n180<\/td>\n15<\/td>\n<\/tr>\n
12 Faktenkontor-Gruppe<\/td>\n18.125.602<\/td>\n-8,2<\/td>\n149<\/td>\n0<\/td>\n<\/tr>\n
13 DP-Medsystems<\/td>\n13.225.000<\/td>\n1,6<\/td>\n94<\/td>\n0<\/td>\n<\/tr>\n
14 LHLK Gruppe<\/td>\n11.680.000<\/td>\n-0,6<\/td>\n91<\/td>\n-7<\/td>\n<\/tr>\n
15 Piabo Communications<\/td>\n11.173.974<\/td>\n-8,5<\/td>\n87<\/td>\n-12<\/td>\n<\/tr>\n
16 haebmau<\/td>\n10.353.560<\/td>\n4,4<\/td>\n108<\/td>\n-5<\/td>\n<\/tr>\n
17 Segmenta Communications<\/td>\n10.253.000<\/td>\n-3,9<\/td>\n112<\/td>\n3<\/td>\n<\/tr>\n
18 Styleheads<\/td>\n10.210.000<\/td>\n7,5<\/td>\n91<\/td>\n-5<\/td>\n<\/tr>\n
19 navos – Public Dialogue Consultants<\/td>\n9.500.000<\/td>\n-14,4<\/td>\n98<\/td>\n-2<\/td>\n<\/tr>\n
20 PB3C<\/td>\n7.890.601<\/td>\n-1,5<\/td>\n70<\/td>\n0<\/td>\n<\/tr>\n
21 Klenk & Hoursch<\/td>\n7.450.000<\/td>\n5,1<\/td>\n56<\/td>\n-2<\/td>\n<\/tr>\n
22 Medperion Communication<\/td>\n7.150.000<\/td>\n\\N<\/td>\n85<\/td>\n–<\/td>\n<\/tr>\n
23 Kaltwasser Kommunikation<\/td>\n6.595.000<\/td>\n-3<\/td>\n56<\/td>\n-4<\/td>\n<\/tr>\n
24 RYZE Digital<\/td>\n6.561.794<\/td>\n-1,3<\/td>\n154<\/td>\n–<\/td>\n<\/tr>\n
25 Schwartz Public Relations<\/td>\n6.270.200<\/td>\n7,8<\/td>\n33<\/td>\n1<\/td>\n<\/tr>\n
26 Engel & Zimmermann<\/td>\n6.215.960<\/td>\n-0,3<\/td>\n45<\/td>\n0<\/td>\n<\/tr>\n
27 CBE Digiden<\/td>\n5.910.000<\/td>\n-11<\/td>\n46<\/td>\n–<\/td>\n<\/tr>\n
28 follow red<\/td>\n5.400.000<\/td>\n-6,9<\/td>\n57<\/td>\n–<\/td>\n<\/tr>\n
29 MC Services<\/td>\n4.760.683<\/td>\n1,9<\/td>\n29<\/td>\n–<\/td>\n<\/tr>\n
30 Wilde & Partner<\/td>\n4.696.008<\/td>\n2,3<\/td>\n46<\/td>\n4<\/td>\n<\/tr>\n
31 Hotwire<\/td>\n4.368.235<\/td>\n-9,9<\/td>\n38<\/td>\n8<\/td>\n<\/tr>\n
32 Communication Consultants<\/td>\n4.098.000<\/td>\n-23,3<\/td>\n44<\/td>\n-7<\/td>\n<\/tr>\n
33 PIO – Agentur f\u00fcr Kommunikation<\/td>\n4.000.000<\/td>\n7,2<\/td>\n49<\/td>\n1<\/td>\n<\/tr>\n
34 RPM – revolutions per minute Gesellschaft f\u00fcr Kommunikation<\/td>\n3.933.817<\/td>\n9,2<\/td>\n34<\/td>\n–<\/td>\n<\/tr>\n
35 Textschwester – PR- und Presseagentur<\/td>\n3.900.000<\/td>\n11,4<\/td>\n25<\/td>\n–<\/td>\n<\/tr>\n
36 PR-COM Gesellschaft f\u00fcr strategische Kommunikation<\/td>\n3.424.289<\/td>\n4,5<\/td>\n29<\/td>\n–<\/td>\n<\/tr>\n
37 Ballhaus West<\/td>\n3.150.000<\/td>\n6,8<\/td>\n32<\/td>\n–<\/td>\n<\/tr>\n
38 Kruger Media<\/td>\n3.148.183<\/td>\n38,6<\/td>\n20<\/td>\n-3<\/td>\n<\/tr>\n
39 Public Imaging<\/td>\n3.009.822<\/td>\n18,4<\/td>\n20<\/td>\n1<\/td>\n<\/tr>\n
40 MontuaPartner Communications<\/td>\n2.750.000<\/td>\n11,9<\/td>\n9<\/td>\n9<\/td>\n<\/tr>\n
41 Tonka<\/td>\n2.650.000<\/td>\n-3,8<\/td>\n30<\/td>\n0<\/td>\n<\/tr>\n
42 Hansmann PR, Brunnthaler & Geisler<\/td>\n2.634.912<\/td>\n7,2<\/td>\n24<\/td>\n-2<\/td>\n<\/tr>\n
43 dk Life Science Communications<\/td>\n2.607.450<\/td>\n-11,3<\/td>\n20<\/td>\n0<\/td>\n<\/tr>\n
44 Publik. Agentur f\u00fcr Kommunikation<\/td>\n2.516.000<\/td>\n24,7<\/td>\n21<\/td>\n1<\/td>\n<\/tr>\n
45 AM Kommunikation<\/td>\n2.499.255<\/td>\n-6,7<\/td>\n25<\/td>\n-4<\/td>\n<\/tr>\n
46 impact Agentur f\u00fcr Kommunikation<\/td>\n2.490.000<\/td>\n-0,2<\/td>\n24<\/td>\n3<\/td>\n<\/tr>\n
47 Oseon<\/td>\n2.422.000<\/td>\n68,2<\/td>\n25<\/td>\n11<\/td>\n<\/tr>\n
48 Schr\u00f6der+Sch\u00f6mbs PR<\/td>\n2.363.824<\/td>\n-16<\/td>\n27<\/td>\n-2<\/td>\n<\/tr>\n
49 additiv pr<\/td>\n2.283.835<\/td>\n-2<\/td>\n24<\/td>\n–<\/td>\n<\/tr>\n
50 Kerl & Cie<\/td>\n2.215.004<\/td>\n49,6<\/td>\n20<\/td>\n–<\/td>\n<\/tr>\n
51 Blue Moon<\/td>\n2.200.000<\/td>\n29,4<\/td>\n23<\/td>\n–<\/td>\n<\/tr>\n
52 Storymaker Agentur f\u00fcr Public Relations<\/td>\n2.113.420<\/td>\n-16,6<\/td>\n21<\/td>\n-4<\/td>\n<\/tr>\n
53 H&C Stader<\/td>\n2.104.465<\/td>\n-6,9<\/td>\n20<\/td>\n-2<\/td>\n<\/tr>\n
54 Awado Kommunikationsberatung<\/td>\n1.961.000<\/td>\n19,6<\/td>\n5<\/td>\n–<\/td>\n<\/tr>\n
55 consense communications<\/td>\n1.927.890<\/td>\n-5,6<\/td>\n15<\/td>\n-1<\/td>\n<\/tr>\n
56 Flutlicht<\/td>\n1.892.100<\/td>\n-24,3<\/td>\n24<\/td>\n-4<\/td>\n<\/tr>\n
57 Commha Consulting<\/td>\n1.857.879<\/td>\n-20,2<\/td>\n22<\/td>\n–<\/td>\n<\/tr>\n
58 Convensis<\/td>\n1.823.305<\/td>\n9,7<\/td>\n21<\/td>\n2<\/td>\n<\/tr>\n
59 Siccma Media<\/td>\n1.800.000<\/td>\n5,9<\/td>\n11<\/td>\n-1<\/td>\n<\/tr>\n
60 Adel & Link Public Relations<\/td>\n1.799.014<\/td>\n-7,8<\/td>\n18<\/td>\n-3<\/td>\n<\/tr>\n
61 Zeron<\/td>\n1.700.000<\/td>\n-5,6<\/td>\n12<\/td>\n-1<\/td>\n<\/tr>\n
62 newskontor – Agentur f\u00fcr Kommunikation<\/td>\n1.685.837<\/td>\n13,1<\/td>\n16<\/td>\n11<\/td>\n<\/tr>\n
63 Die Himmelsschreiber<\/td>\n1.592.255<\/td>\n3,1<\/td>\n10<\/td>\n–<\/td>\n<\/tr>\n
64 Wefra Life Solutions<\/td>\n1.591.934<\/td>\n60,9<\/td>\n31<\/td>\n-5<\/td>\n<\/tr>\n
65 Pink Carrots<\/td>\n1.299.044<\/td>\n11,8<\/td>\n8<\/td>\n–<\/td>\n<\/tr>\n
66 Harvard Engage! Communications<\/td>\n1.200.000<\/td>\n-15,5<\/td>\n8<\/td>\n-3<\/td>\n<\/tr>\n
67 Factum – Ehrliche Kommunikation<\/td>\n1.175.000<\/td>\n-8,2<\/td>\n13<\/td>\n-1<\/td>\n<\/tr>\n
68 Mainblick \u2013 Agentur f\u00fcr Strategie und Kommunikation<\/td>\n1.147.000<\/td>\n-3,3<\/td>\n13<\/td>\n-2<\/td>\n<\/tr>\n
69 Carta Strategie & Kommunikation<\/td>\n1.143.000<\/td>\n31,1<\/td>\n10<\/td>\n10<\/td>\n<\/tr>\n
70 Finn Partners<\/td>\n1.140.051<\/td>\n\\N<\/td>\n14<\/td>\n–<\/td>\n<\/tr>\n
71 Format Communications Consultants<\/td>\n1.024.768<\/td>\n-2,9<\/td>\n11<\/td>\n0<\/td>\n<\/tr>\n
72 med publico<\/td>\n917.805<\/td>\n17,1<\/td>\n10<\/td>\n1<\/td>\n<\/tr>\n
73 CGC Cramer-Gesundheits-Consulting<\/td>\n897.564<\/td>\n1,3<\/td>\n8<\/td>\n0<\/td>\n<\/tr>\n
74 Web&Tech PR<\/td>\n813.644<\/td>\n-7<\/td>\n9<\/td>\n-1<\/td>\n<\/tr>\n
75 Exhausting Kommunikation<\/td>\n808.973<\/td>\n89,1<\/td>\n3<\/td>\n–<\/td>\n<\/tr>\n
76 Milk & Honey PR<\/td>\n796.296<\/td>\n11,5<\/td>\n5<\/td>\n–<\/td>\n<\/tr>\n
77 Comcepta<\/td>\n710.000<\/td>\n-12,3<\/td>\n6<\/td>\n–<\/td>\n<\/tr>\n
78 TDUB Kommunikationsberatung<\/td>\n603.680<\/td>\n-25,1<\/td>\n8<\/td>\n-1<\/td>\n<\/tr>\n
79 Public Relations von Hoyningen-Huene<\/td>\n534.398<\/td>\n0,7<\/td>\n7<\/td>\n0<\/td>\n<\/tr>\n
80 Schwan Studios<\/td>\n500.000<\/td>\n11,1<\/td>\n7<\/td>\n–<\/td>\n<\/tr>\n
81 fph<\/td>\n475.172<\/td>\n12,4<\/td>\n6<\/td>\n–<\/td>\n<\/tr>\n
82 pr:\/\/ip \u2013 Primus Inter Pares<\/td>\n399.000<\/td>\n-6,1<\/td>\n4<\/td>\n–<\/td>\n<\/tr>\n
83 clusterf*ck consulting<\/td>\n290.000<\/td>\n56,8<\/td>\n2<\/td>\n–<\/td>\n<\/tr>\n
84 oha communication<\/td>\n150.000<\/td>\n4,9<\/td>\n1<\/td>\n0<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Quelle: PRJ-Pfeffer-Ranking 7\/2026, Co-Herausgeber: GPRA)<\/p>\n

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Copyright: @Claudia T\u00f6dtmann. Alle Rechte vorbehalten.\u00a0<\/strong><\/p>\n

Kontakt f\u00fcr Nutzungsrechte: claudia.toedtmann@wiwo.de<\/strong><\/p>\n

Alle inhaltlichen Rechte des Management-Blogs von Claudia T\u00f6dtmann liegen bei der Blog-Inhaberin. Jegliche Nutzung der Inhalte bedarf der ausdr\u00fccklichen Genehmigung.<\/strong><\/p>\n<\/div>\n

Um den Lesefluss nicht zu behindern, wird in Management-Blog-Texten nur die m\u00e4nnliche Form genannt, aber immer sind die weibliche und andere Formen gleicherma\u00dfen mit gemeint.\u00a0<\/strong><\/p>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Die PR-Agenturen FischerAppelt, Serviceplan und Edelman sind die Top-Drei ihrer Branche in Deutschland   Fischer Appelt steht \u2013 wie im Vorjahr \u2013 auf Rang eins im PRJ-Pfeffer-Ranking 2026. Die Agentur bringt es im Gesch\u00e4ftsjahr 2025 auf 68 Millionen Euro Honorarumsatz. … Weiterlesen →<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[8033,23,9199,12766,2633,12767,8239,12292,12765,8389,12764,869,6460,8567],"class_list":["post-688377","post","type-post","status-publish","format-standard","hentry","category-allgemein","tag-pr-journal","tag-achtung","tag-edelman","tag-faktor3","tag-fischerappelt","tag-ifok","tag-ketchum","tag-msl","tag-nico-kunkel","tag-osk","tag-pfeffer-ranking-2025","tag-pr-agenturen","tag-serviceplan","tag-weber-shandwick"],"_links":{"self":[{"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/posts\/688377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/comments?post=688377"}],"version-history":[{"count":3,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/posts\/688377\/revisions"}],"predecessor-version":[{"id":688381,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/posts\/688377\/revisions\/688381"}],"wp:attachment":[{"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/media?parent=688377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/categories?post=688377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/tags?post=688377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}