{"id":682203,"date":"2023-05-12T06:00:15","date_gmt":"2023-05-12T04:00:15","guid":{"rendered":"https:\/\/blog.wiwo.de\/management\/?p=682203"},"modified":"2023-05-12T10:59:24","modified_gmt":"2023-05-12T08:59:24","slug":"pfeffer-ranking-die-erfolgreichsten-pr-und-kommunikationsagenturen-sind-fischerappelt-media-consulta-und-serviceplan","status":"publish","type":"post","link":"https:\/\/blog.wiwo.de\/management\/2023\/05\/12\/pfeffer-ranking-die-erfolgreichsten-pr-und-kommunikationsagenturen-sind-fischerappelt-media-consulta-und-serviceplan\/","title":{"rendered":"Pfeffer-Ranking: Die erfolgreichsten PR- und Kommunikationsagenturen sind FischerAppelt, Media Consulta und Serviceplan"},"content":{"rendered":"

Das Ranking ist eine Institution, ersonnen hat sie Gerhard Pfeffer: Er listet allj\u00e4hrlich die gro\u00dfen PR und Kommunikationsagenturen.<\/p>\n

\"\"

Gerhard Pfeffer (\u00a9 Foto: Pfeffer\/ Hansen, Hennef)<\/p><\/div>\n

Auf den ersten drei Pl\u00e4tzen stehen – wie im Vorjahr – FischerAppelt, MC Group und Serviceplan.<\/p>\n

Insgesamt hat der PR-Agenturmarkt um knapp 13 Prozent zugelegt, die Belegschaften sind um sieben Prozent gewachsen in 2022.<\/p>\n

Gerankt hat Pfeffer 103 Agenturen, von denen 86 ein Testat von Wirtschaftspr\u00fcfern oder Steuerberatern vorgelegt haben.<\/p>\n

 <\/p>\n

 <\/p>\n

FischerAppelt, Medi Consulta und Serviceplan f\u00fchren<\/strong><\/p>\n

Pfeffer-Ranking 2022: Die umsatzst\u00e4rksten PR- und Kommunikationsagenturen<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Rang 2022<\/strong><\/td>\nAgentur<\/strong><\/td>\nHonorar 2021 in Mio.\u20ac<\/strong><\/td>\nHonorar 2022 in Mio. \u20ac<\/strong><\/td>\nHonorar +\/- in %<\/strong><\/td>\nGesamt-umsatz in Mio. \u20ac<\/strong><\/td>\nMitarbeiter<\/strong><\/td>\nMitarbeiter +\/-<\/strong><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
1<\/td>\nfischerAppelt Agenturgruppe<\/td>\n62,10<\/td>\n72,23<\/td>\n16,3<\/td>\n98,00<\/td>\n520<\/td>\n9<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
2<\/td>\nMedia Consulta International Holding<\/td>\n59,09<\/td>\n70,85<\/td>\n19,9<\/td>\n79,03<\/td>\n388<\/td>\n52<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
3<\/td>\nServiceplan Content Group<\/td>\n51,10<\/td>\n56,87<\/td>\n11,3<\/td>\n120,38<\/td>\n297<\/td>\n31<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
4<\/td>\nAchtung! Agenturgruppe<\/td>\n25,84<\/td>\n27,91<\/td>\n8,0<\/td>\n32,83<\/td>\n181<\/td>\n1<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
5<\/td>\nWeber Shandwick (IPG DXTRA)<\/td>\n22,43<\/td>\n26,81<\/td>\n19,6<\/td>\n26,81<\/td>\n172<\/td>\n8<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
6<\/td>\nOliver Schrott Kommunikation<\/td>\n24,41<\/td>\n26,79<\/td>\n9,8<\/td>\nk.A.<\/td>\n230<\/td>\n7<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
7<\/td>\nressourcenmangel<\/td>\n24,02<\/td>\n25,07<\/td>\n4,4<\/td>\nk.A.<\/td>\n249<\/td>\n22<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
8<\/td>\nEdelman<\/td>\n23,61<\/td>\n23,96<\/td>\n1,5<\/td>\n28,89<\/td>\n215<\/td>\n19<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
9<\/td>\nFaktor 3<\/td>\n21,35<\/td>\n22,05<\/td>\n3,3<\/td>\nk.A.<\/td>\n229<\/td>\n8<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
10<\/td>\nFaktenkontor-Gruppe<\/td>\n16,94<\/td>\n20,36<\/td>\n20,2<\/td>\n33,00<\/td>\n160<\/td>\n3<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
11<\/td>\nMSL<\/td>\n15,61<\/td>\n19,59<\/td>\n25,5<\/td>\n19,59<\/td>\n114<\/td>\n15<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
12<\/td>\nifok<\/td>\n11,62<\/td>\n18,37<\/td>\n58,1<\/td>\n28,55<\/td>\n233<\/td>\n26<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
13<\/td>\nPalmer Hargreaves<\/td>\n11,93<\/td>\n15,66<\/td>\n31,3<\/td>\n21,99<\/td>\n165<\/td>\n22<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
14<\/td>\nPIABO PR<\/td>\n13,24<\/td>\n14,15<\/td>\n6,9<\/td>\nk.A.<\/td>\n102<\/td>\n29<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
15<\/td>\nFleishman Hillard Germany<\/td>\n12,11<\/td>\n13,53<\/td>\n11,8<\/td>\nk.A.<\/td>\n109<\/td>\n16<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
16<\/td>\nORCA Gruppe<\/td>\n10,21<\/td>\n12,72<\/td>\n24,6<\/td>\n12,72<\/td>\n110<\/td>\n-2<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
17<\/td>\nmarkenzeichen Gruppe<\/td>\n10,60<\/td>\n11,02<\/td>\n4,0<\/td>\n12,03<\/td>\n87<\/td>\n6<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
18<\/td>\nDP-Medsystems<\/td>\n8,83<\/td>\n10,83<\/td>\n22,8<\/td>\n18,61<\/td>\n71<\/td>\n-13<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
19<\/td>\nhaebmau<\/td>\n9,51<\/td>\n10,68<\/td>\n12,3<\/td>\n17,76<\/td>\n125<\/td>\n16<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
20<\/td>\nkomm.passion<\/td>\n7,91<\/td>\n10,26<\/td>\n29,8<\/td>\n11,67<\/td>\n75<\/td>\n9<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
21<\/td>\nStyleheads Gesellschaft f\u00fcr Entertainment<\/td>\n9,45<\/td>\n9,23<\/td>\n-2,4<\/td>\n11,17<\/td>\n118<\/td>\n1<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
22<\/td>\nsegmenta<\/td>\n8,24<\/td>\n9,01<\/td>\n9,3<\/td>\n15,96<\/td>\n102<\/td>\n10<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
23<\/td>\nnavos – Public Dialogue Consultants<\/td>\n7,60<\/td>\n8,90<\/td>\n17,1<\/td>\nk.A.<\/td>\n76<\/td>\n14<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
24<\/td>\nLHLK Gruppe<\/td>\n6,50<\/td>\n7,74<\/td>\n19,0<\/td>\n9,20<\/td>\n70<\/td>\n11<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
25<\/td>\nPB3C<\/td>\n6,28<\/td>\n7,21<\/td>\n14,7<\/td>\n7,77<\/td>\n63<\/td>\n-2<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
26<\/td>\nJeschenko MedienAgentur K\u00f6ln\/Berlin<\/td>\n6,85<\/td>\n6,92<\/td>\n1,0<\/td>\n7,62<\/td>\n36<\/td>\n-2<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
27<\/td>\nKaltwasser Kommunikation<\/td>\n6,50<\/td>\n6,51<\/td>\n0,1<\/td>\nk.A.<\/td>\n59<\/td>\n1<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
28<\/td>\nCP\/COMPARTNER Agentur f\u00fcr Kommunikation<\/td>\n6,60<\/td>\n6,40<\/td>\n-3,0<\/td>\n13,39<\/td>\n68<\/td>\n-3<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
29<\/td>\nFink & Fuchs<\/td>\n6,04<\/td>\n6,40<\/td>\n6,0<\/td>\n8,17<\/td>\n56<\/td>\n-5<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
30<\/td>\nKlenk & Hoursch<\/td>\n5,40<\/td>\n6,30<\/td>\n16,6<\/td>\n6,90<\/td>\n65<\/td>\n15<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
31<\/td>\nSchwartz Public Relations<\/td>\n4,90<\/td>\n6,26<\/td>\n27,8<\/td>\n6,71<\/td>\n34<\/td>\n7<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
32<\/td>\nEngel & Zimmermann<\/td>\n5,88<\/td>\n5,93<\/td>\n0,8<\/td>\n6,51<\/td>\n46<\/td>\n-4<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
33<\/td>\nCommunication Consultants<\/td>\n4,62<\/td>\n5,43<\/td>\n17,6<\/td>\n7,16<\/td>\n49<\/td>\n5<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
34<\/td>\nMCG Medical Consulting Group<\/td>\n5,56<\/td>\n5,35<\/td>\n-3,9<\/td>\n7,62<\/td>\n42<\/td>\n1<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
35<\/td>\nK16<\/td>\n5,56<\/td>\n5,34<\/td>\n-4,0<\/td>\n5,57<\/td>\n72<\/td>\n-5<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
36<\/td>\nProfilwerkstatt<\/td>\n5,14<\/td>\n5,15<\/td>\n0,1<\/td>\n5,78<\/td>\n58<\/td>\n7<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
37<\/td>\nSCRIPT Consult<\/td>\n4,61<\/td>\n4,97<\/td>\n7,9<\/td>\n6,11<\/td>\n43<\/td>\n4<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
38<\/td>\nWilde & Partner Communications GmbH<\/td>\n3,57<\/td>\n4,66<\/td>\n30,6<\/td>\n8,28<\/td>\n36<\/td>\n3<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
39<\/td>\nK12 Agentur f\u00fcr Kommunikation und Innovation<\/td>\n4,05<\/td>\n4,49<\/td>\n10,6<\/td>\n5,26<\/td>\n40<\/td>\n5<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
40<\/td>\nHotwire Public Relations Germany<\/td>\n3,64<\/td>\n4,20<\/td>\n15,6<\/td>\n6,65<\/td>\n40<\/td>\n4<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
41<\/td>\nRPM – revolutions per minute Gesellschaft f\u00fcr Kommunikation<\/td>\n3,97<\/td>\n4,12<\/td>\n3,6<\/td>\n8,03<\/td>\n35<\/td>\n-3<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
42<\/td>\nDorothea K\u00fcsters Life Science Communications<\/td>\n3,62<\/td>\n3,62<\/td>\n0,0<\/td>\n4,30<\/td>\n26<\/td>\n1<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
43<\/td>\nCommha Consulting<\/td>\n3,04<\/td>\n3,17<\/td>\n4,4<\/td>\n3,23<\/td>\n33<\/td>\n5<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
44<\/td>\nSchr\u00f6der+Sch\u00f6mbs PR<\/td>\n2,58<\/td>\n3,16<\/td>\n22,4<\/td>\n4,99<\/td>\n34<\/td>\n5<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
45<\/td>\nStorymaker Agentur f\u00fcr Public Relations<\/td>\n2,98<\/td>\n3,15<\/td>\n5,5<\/td>\n3,25<\/td>\n38<\/td>\n0<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
46<\/td>\nTonka Communications<\/td>\n2,26<\/td>\n3,08<\/td>\n36,5<\/td>\n3,30<\/td>\n32<\/td>\n12<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
47<\/td>\nFLUTLICHT – Agentur f\u00fcr Kommunikation<\/td>\n3,02<\/td>\n3,05<\/td>\n1,0<\/td>\nk.A.<\/td>\n30<\/td>\n1<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
48<\/td>\nmedical relations<\/td>\n3,18<\/td>\n2,98<\/td>\n-6,3<\/td>\n3,32<\/td>\n21<\/td>\n-1<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
49<\/td>\n3K Agentur f\u00fcr Kommunikation<\/td>\n2,50<\/td>\n2,98<\/td>\n19,2<\/td>\n2,98<\/td>\n20<\/td>\n-2<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
50<\/td>\nA&B One Kommunikationsagentur<\/td>\n5,10<\/td>\n2,97<\/td>\n-41,7<\/td>\nk.A.<\/td>\n34<\/td>\n-11<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
51<\/td>\nRuess Group<\/td>\n2,12<\/td>\n2,94<\/td>\n38,6<\/td>\n5,09<\/td>\n16<\/td>\n4<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
52<\/td>\nAnsel & M\u00f6llers<\/td>\n2,55<\/td>\n2,86<\/td>\n12,2<\/td>\n5,07<\/td>\n28<\/td>\n5<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
53<\/td>\nKruger Media<\/td>\n1,90<\/td>\n2,50<\/td>\n31,7<\/td>\n2,50<\/td>\n22<\/td>\n9<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
54<\/td>\nimpact Agentur f\u00fcr Kommunikation<\/td>\n2,49<\/td>\n2,49<\/td>\n0,0<\/td>\n3,90<\/td>\n20<\/td>\n0<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
55<\/td>\nconsense communications<\/td>\n2,03<\/td>\n2,34<\/td>\n15,5<\/td>\nk.A.<\/td>\n17<\/td>\n1<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
56<\/td>\nrheinfaktor – Agentur f\u00fcr Kommunikation<\/td>\n1,56<\/td>\n2,25<\/td>\n44,3<\/td>\n2,35<\/td>\n18<\/td>\n0<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
57<\/td>\nAdel & Link Public Relations<\/td>\n1,81<\/td>\n2,06<\/td>\n14,0<\/td>\n2,06<\/td>\n20<\/td>\n3<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
58<\/td>\nPublik. Agentur f\u00fcr Kommunikation<\/td>\n1,62<\/td>\n2,03<\/td>\n25,7<\/td>\n2,22<\/td>\n20<\/td>\n0<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
59<\/td>\nAllison Kommunikation<\/td>\n1,31<\/td>\n1,93<\/td>\n46,6<\/td>\n2,41<\/td>\n13<\/td>\n2<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
60<\/td>\nzeron<\/td>\n1,70<\/td>\n1,80<\/td>\n5,9<\/td>\n2,60<\/td>\n13<\/td>\n1<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
61<\/td>\nSGC Stilgefl\u00fcster<\/td>\n1,60<\/td>\n1,79<\/td>\n11,7<\/td>\n1,79<\/td>\n25<\/td>\n7<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
62<\/td>\nConvensis<\/td>\n2,12<\/td>\n1,74<\/td>\n-17,8<\/td>\n3,60<\/td>\n21<\/td>\n-3<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
63<\/td>\nOseon<\/td>\n1,23<\/td>\n1,63<\/td>\n33,3<\/td>\n1,83<\/td>\n16<\/td>\n4<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
64<\/td>\nAdvicepartners<\/td>\n1,96<\/td>\n1,63<\/td>\n-17,0<\/td>\nk.A.<\/td>\n13<\/td>\n-1<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
65<\/td>\nFaupel Communication<\/td>\n1,59<\/td>\n1,60<\/td>\n1,0<\/td>\n3,89<\/td>\n19<\/td>\n-5<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
66<\/td>\nSympra<\/td>\n1,52<\/td>\n1,52<\/td>\n0,0<\/td>\n1,60<\/td>\n17<\/td>\n0<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
67<\/td>\nHarvard Engage! Communications<\/td>\n1,50<\/td>\n1,50<\/td>\n0,0<\/td>\n1,85<\/td>\n12<\/td>\n-1<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
68<\/td>\nDie Wortwerkstatt<\/td>\n1,26<\/td>\n1,48<\/td>\n17,3<\/td>\n1,48<\/td>\n14<\/td>\n0<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
69<\/td>\nDederichs & Reinecke & Partner<\/td>\n1,10<\/td>\n1,37<\/td>\n24,5<\/td>\nk.A.<\/td>\n15<\/td>\n-1<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
70<\/td>\nvon der Kuhlen Kommunikation<\/td>\n1,22<\/td>\n1,23<\/td>\n0,9<\/td>\nk.A.<\/td>\n12<\/td>\n3<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
71<\/td>\nBBGK Berliner Botschaft Gesellschaft f\u00fcr Kommunikation<\/td>\n1,48<\/td>\n1,21<\/td>\n-17,9<\/td>\n1,21<\/td>\n7<\/td>\n1<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
72<\/td>\nFORMAT Communications Consultants<\/td>\n1,19<\/td>\n1,19<\/td>\n0,2<\/td>\n2,55<\/td>\n15<\/td>\n0<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
73<\/td>\nredRobin. Strategic Public Relations GmbH<\/td>\n1,17<\/td>\n1,18<\/td>\n0,5<\/td>\n1,48<\/td>\n10<\/td>\n-1<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
74<\/td>\nM\u00f6ller Horcher Kommunikation<\/td>\n1,02<\/td>\n1,16<\/td>\n13,9<\/td>\n1,27<\/td>\n11<\/td>\n0<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
75<\/td>\n.FACTUM – Ehrliche Kommunikation<\/td>\n0,82<\/td>\n0,99<\/td>\n20,7<\/td>\n1,11<\/td>\n10<\/td>\n1<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
76<\/td>\nHEINRICH<\/td>\n0,90<\/td>\n0,93<\/td>\n3,7<\/td>\n0,95<\/td>\n9<\/td>\n2<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
77<\/td>\nProfil Marketing<\/td>\nk.A.<\/td>\n0,92<\/td>\nk.V.<\/td>\nk.A.<\/td>\n9<\/td>\nk.V.<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
78<\/td>\ncrossrelations brandworks<\/td>\n0,83<\/td>\n0,90<\/td>\n9,4<\/td>\nk.A.<\/td>\n8<\/td>\n0<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
79<\/td>\ndot.communications<\/td>\n1,05<\/td>\n0,87<\/td>\n-16,9<\/td>\n0,87<\/td>\n6<\/td>\n-1<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
80<\/td>\nWeb&Tech PR GmbH \/ Touchdown PR Deutschland<\/td>\n0,74<\/td>\n0,85<\/td>\n14,2<\/td>\n0,90<\/td>\n12<\/td>\n4<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
81<\/td>\ninsignis Agentur f\u00fcr Kommunikation<\/td>\n0,87<\/td>\n0,75<\/td>\n-13,0<\/td>\n1,36<\/td>\n12<\/td>\n-3<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
82<\/td>\nSage & Schreibe Public Relations<\/td>\n0,57<\/td>\n0,72<\/td>\n25,9<\/td>\n1,09<\/td>\n9<\/td>\n0<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
83<\/td>\nPublic Relations v. Hoyningen-Huene<\/td>\n0,59<\/td>\n0,56<\/td>\n-4,2<\/td>\n0,67<\/td>\n8<\/td>\n0<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
84<\/td>\nac about:communication<\/td>\n0,37<\/td>\n0,38<\/td>\n1,4<\/td>\n0,42<\/td>\n3<\/td>\n0<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
85<\/td>\nGoldst\u00fcck Communication<\/td>\n0,25<\/td>\n0,30<\/td>\n20,0<\/td>\n0,40<\/td>\n4<\/td>\n0<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
86<\/td>\nkommB<\/td>\n0,11<\/td>\n0,12<\/td>\n6,7<\/td>\n0,12<\/td>\n1<\/td>\n0<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n637,82<\/td>\n720,09<\/td>\n12,8<\/td>\n<\/td>\n5791<\/td>\n388<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Quelle: Pfeffer 2023<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\nkein Vergleichswert in 2021, Wert aus 2022 wurde nicht in Steigerungsberechnung einbezogen<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\nDie Agentur hat hierzu keine Angabe gemacht.<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\nKeine Position im gleichen Vorjahresranking<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Zusatzranking der nicht-testierten Agenturen 2022<\/h2>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Rang 2022<\/strong><\/td>\nAgentur<\/strong><\/td>\nHonorar 2022 in Mio. \u20ac<\/strong><\/td>\nHonorar +\/- in %<\/strong><\/td>\nGesamt-umsatz in Mio. \u20ac<\/strong><\/td>\nMitarbeiter<\/strong><\/td>\nMitarbeiter +\/-<\/strong><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
1<\/td>\nfollow red<\/td>\n4,80<\/td>\n11,1<\/td>\n0,00<\/td>\n55<\/td>\n7<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
2<\/td>\npublic imaging<\/td>\n3,20<\/td>\n6,7<\/td>\n3,30<\/td>\n24<\/td>\n3<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
3<\/td>\nSyneos Health Communications Germany<\/td>\n2,25<\/td>\n28,6<\/td>\n7,50<\/td>\n40<\/td>\n6<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
4<\/td>\nmed publico<\/td>\n1,82<\/td>\n-8,1<\/td>\n2,12<\/td>\n15<\/td>\n-1<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
5<\/td>\nKreos Reputation & PR<\/td>\n1,70<\/td>\n-5,6<\/td>\n2,30<\/td>\n8<\/td>\n0<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
6<\/td>\nWEFRA LIFE<\/td>\n1,52<\/td>\n-22,8<\/td>\n7,08<\/td>\n143<\/td>\n-4<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
7<\/td>\nMT-Medien<\/td>\n1,43<\/td>\nk.V.<\/td>\n1,43<\/td>\n10<\/td>\n1<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
8<\/td>\nMainblick – Agentur f\u00fcr Strategie und Kommunikation<\/td>\n1,40<\/td>\n27,4<\/td>\n1,64<\/td>\n15<\/td>\n3<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
9<\/td>\nnewskontor – Agentur f\u00fcr Kommunikation<\/td>\n1,30<\/td>\n18,2<\/td>\n1,30<\/td>\n12<\/td>\n2<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
10<\/td>\nNicarus – Agentur f\u00fcr digitalen Content GmbH<\/td>\n1,00<\/td>\n0,0<\/td>\n1,00<\/td>\n14<\/td>\n-1<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
11<\/td>\nvibrio. Kommunikationsmanagement Dr. Kausch<\/td>\n0,80<\/td>\n0,0<\/td>\n0,80<\/td>\n11<\/td>\n-4<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
12<\/td>\nIndustrie-Contact<\/td>\n0,72<\/td>\n15,5<\/td>\n0,92<\/td>\n8<\/td>\n0<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
13<\/td>\nTDUB Kommunikationsberatung<\/td>\n0,50<\/td>\n30,7<\/td>\n0,50<\/td>\n6<\/td>\n-1<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
14<\/td>\ncomprisma<\/td>\n0,40<\/td>\n14,3<\/td>\n0,50<\/td>\n8<\/td>\n3<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
15<\/td>\nKSKOMM PR & Werbung<\/td>\n0,29<\/td>\n-16,4<\/td>\n0,36<\/td>\n0<\/td>\nk.V.<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
16<\/td>\nMichael Tobias Content Marketing<\/td>\n0,27<\/td>\n8,0<\/td>\nk.A.<\/td>\n5<\/td>\n1<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
17<\/td>\noha communication<\/td>\n0,14<\/td>\n2,2<\/td>\n0,14<\/td>\n1<\/td>\n0<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n23,56<\/td>\n5,8<\/td>\n<\/td>\n374<\/td>\n15<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\nkein Vergleichswert in 2021, Wert aus 2022 wurde nicht in Steigerungsberechnung einbezogen<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\nDie Agentur hat hierzu keine Angabe gemacht.<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\nKeine Position im gleichen Vorjahresranking<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Quelle: Pfeffer 2023<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Copyright: @Claudia T\u00f6dtmann. Alle Rechte vorbehalten.\u00a0<\/strong><\/p>\n

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Um den Lesefluss nicht zu behindern, wird in Management-Blog-Texten nur die m\u00e4nnliche Form genannt, aber immer sind die weibliche und andere Formen gleicherma\u00dfen mit gemeint.<\/strong><\/p>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Das Ranking ist eine Institution, ersonnen hat sie Gerhard Pfeffer: Er listet allj\u00e4hrlich die gro\u00dfen PR und Kommunikationsagenturen. Auf den ersten drei Pl\u00e4tzen stehen – wie im Vorjahr – FischerAppelt, MC Group und Serviceplan. Insgesamt hat der PR-Agenturmarkt um knapp … Weiterlesen →<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[11381,9195],"class_list":["post-682203","post","type-post","status-publish","format-standard","hentry","category-allgemein","tag-pfeffer-ranking-2022","tag-pr-und-kommunikationsagenturen"],"_links":{"self":[{"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/posts\/682203","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/comments?post=682203"}],"version-history":[{"count":3,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/posts\/682203\/revisions"}],"predecessor-version":[{"id":682212,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/posts\/682203\/revisions\/682212"}],"wp:attachment":[{"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/media?parent=682203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/categories?post=682203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/tags?post=682203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}