{"id":677297,"date":"2021-08-23T07:00:36","date_gmt":"2021-08-23T05:00:36","guid":{"rendered":"https:\/\/blog.wiwo.de\/management\/?p=677297"},"modified":"2021-08-23T02:20:19","modified_gmt":"2021-08-23T00:20:19","slug":"dax30-ranking-reden-der-ceos-continental-chef-nikolai-setzers-hauptversammlungsrede-ist-am-verstaendlichsten","status":"publish","type":"post","link":"https:\/\/blog.wiwo.de\/management\/2021\/08\/23\/dax30-ranking-reden-der-ceos-continental-chef-nikolai-setzers-hauptversammlungsrede-ist-am-verstaendlichsten\/","title":{"rendered":"Dax30-Ranking Reden der CEOs: Continental-Chef Nikolai Setzers Hauptversammlungsrede ist am verst\u00e4ndlichsten"},"content":{"rendered":"<p>Kennen Sie die folgenden Worte? Dax30-Chefs denken, jeder m\u00fcsste sie kennen. Zumindest jeder, der ihrer Hauptversammlung beiwohnt:<\/p>\n<ul>\n<li>Fulfillment-Netzwerk (Deutsche Post, Appel)<\/li>\n<li>Drei-Jahres-R\u00fcckversicherungsstrategie (M\u00fcnchener R\u00fcck, Wenning)<\/li>\n<li>Betriebsschlie\u00dfungsversicherung (Allianz, B\u00e4te)<\/li>\n<li>Leistungshalbleiter-Fertigungen (Infineon, Ploss)<\/li>\n<li>Rekultivierungsverpflichtungen (RWE, Schmitz)<\/li>\n<li>Gesamt-Fahrzeugarchitektur (BMW, Zipse)<\/li>\n<li>Narrowbody-Flugzeuge (MTU, Winkler)<\/li>\n<li>KfW-Effizienzhaus-Standard (Deutsche Wohnen, Zahn)<\/li>\n<li>Holzhybridbauweise (Deutsche Wohnen, Zahn)<\/li>\n<li>Coworking-M\u00f6glichkeiten (Deutsche Wohnen, Zahn)<\/li>\n<li>Investment-Grade-Ratings (adidas, Rorsted)<\/li>\n<li>Intelligent-Spend-Gesch\u00e4ft (SAP, Klein)<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Vermutlich kannten die Aktion\u00e4re sie nicht, meint Frank Brettschneider, Professor f\u00fcr Kommunikation an der Universit\u00e4t Hohenheim. Er hat die Hauptversammlungsreden der Dax-Kapit\u00e4ne analysiert, wie verst\u00e4ndlich sie sind, und hat sie gerankt in seinem HIX-Index (Hohenheimer Verst\u00e4ndlichkeits-Index). Die H\u00f6chstzahl von 20 Punkten schaffte Continental-Chef Nikolai Setzer mit 20 Punkten. Zum Vergleich: Der Durchschnitt lag bei 14,9 Punkten auf der Skala von null (schwer verst\u00e4ndlich) bis 20 (leicht verst\u00e4ndlich). Ihm folgte Frank H\u00f6ttges von der Telekom mit 19,7 Punkten, auf Plazu drei Fresenius-CEO Stephan Sturm mit 19,6 Punkten und Deutsche-B\u00f6rse-Chef Theodor Weimer mit 19,4 Punkten.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_677354\" style=\"width: 250px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-677354\" class=\"size-full wp-image-677354\" src=\"https:\/\/blog.wiwo.de\/management\/files\/2021\/08\/brettschneider.jpg\" alt=\"\" width=\"240\" height=\"160\" \/><p id=\"caption-attachment-677354\" class=\"wp-caption-text\">Frank Brettschneider (Foto: Uni Hohenheim)<\/p><\/div>\n<p>Punktabschl\u00e4ge gaben \u00fcberlange S\u00e4tze, Fachbegriffe und Fremdworte und zusammengesetzte Worte. Die unverst\u00e4ndlichsten Reden hielten <span style=\"color: #000000\">Beiersdorf-CEO Stefan De Loecker und S<\/span><span style=\"color: #000000\">iemens-Energy-CEO Christian Bruch und erreichten nicht mal zehn Punkte. <\/span>Acht der 30 Reden schafften mehr als 18 Punkte.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Anglizismen sind tabu<\/strong><\/p>\n<p>Negativbeispiele sind Anglizismen und Ausdr\u00fccke wie \u201eTravel-Retail-Bereich\u201c (Beiersdorf, De Loecker), \u201eIntelligent-Spend-Gesch\u00e4ft\u201c (SAP, Klein), \u201eMarkenpurpose\u201c (Beiersdorf, De Loecker), \u201eTech-forward\u201c (BMW, Zipse) oder \u201eover-the-air\u201c (BMW, Zipse).<\/p>\n<p>Immerhin h\u00e4tten\u00a0die Redner immer h\u00e4ufiger schwierige Begriffe erkl\u00e4rt, h\u00e4lt ihnen Brettscheider zugute: Merck-Chef Stefan Oschmann erkl\u00e4rte beispielsweise die \u201emRNA-Technologie\u201c und Stephan Sturm (Fresenius SE), was unter \u201eelektiven Operationen\u201c zu verstehen ist.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Continental-CEO Nicolai Setzners Rede ist am verst\u00e4ndlichsten<\/strong><\/p>\n<p><strong>Ranking : Der Hohenheimer Verst\u00e4ndlichkeitsindex 2021<\/strong><\/p>\n<table border=\"0\" cellspacing=\"0\">\n<colgroup width=\"246\"><\/colgroup>\n<colgroup width=\"198\"><\/colgroup>\n<colgroup width=\"159\"><\/colgroup>\n<colgroup width=\"226\"><\/colgroup>\n<colgroup width=\"165\"><\/colgroup>\n<colgroup width=\"182\"><\/colgroup>\n<colgroup width=\"217\"><\/colgroup>\n<tbody>\n<tr>\n<td align=\"left\" valign=\"bottom\" height=\"73\"><b><span style=\"color: #000000\">Redner<\/span><\/b><\/td>\n<td align=\"left\" valign=\"bottom\" bgcolor=\"#FFFF00\"><b><span style=\"color: #000000\">HIX 2021<\/span><\/b><\/td>\n<td align=\"left\" valign=\"bottom\" bgcolor=\"#9BBB59\"><b><span style=\"color: #000000\">durch-schnitt-liche Satzl\u00e4nge<\/span><\/b><\/td>\n<td align=\"left\" valign=\"bottom\" bgcolor=\"#9BBB59\"><b><span style=\"color: #000000\">Anteil S\u00e4tze mit mehr als zwei Informati-onen<\/span><\/b><\/td>\n<td align=\"left\" valign=\"bottom\" bgcolor=\"#9BBB59\"><b><span style=\"color: #000000\">Anteil Passiv-s\u00e4tze<\/span><\/b><\/td>\n<td align=\"left\" valign=\"bottom\" bgcolor=\"#9BBB59\"><b><span style=\"color: #000000\">Anteil Fremd-w\u00f6rter<\/span><\/b><\/td>\n<td align=\"left\" valign=\"bottom\" bgcolor=\"#9BBB59\"><b><span style=\"color: #000000\">Anteil Grund-wort-schatz<\/span><\/b><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"bottom\" height=\"28\"><span style=\"color: #000000\">Continental (Setzer)<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">20,0<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">6,2<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">0,9%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">0,0%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">8,0%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">65,1%<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"bottom\" height=\"28\"><span style=\"color: #000000\">Telekom (H\u00f6ttges)<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">19,7<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">6,9<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">4,6%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">0,5%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">9,7%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">60,0%<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"bottom\" height=\"28\"><span style=\"color: #000000\">Fresenius SE (Sturm)<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">19,6<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">6,8<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">3,5%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">1,7%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">7,2%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">63,9%<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"bottom\" height=\"28\"><span style=\"color: #000000\">Deutsche B\u00f6rse (Weimer)<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">19,4<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">6,9<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">5,9%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">0,2%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">7,3%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">61,8%<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"bottom\" height=\"28\"><span style=\"color: #000000\">Deutsche Post (Appel)<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">18,9<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">8,1<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">6,0%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">2,5%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">10,1%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">61,5%<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"bottom\" height=\"28\"><span style=\"color: #000000\">BMW (Zipse)<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">18,7<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">7,1<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">5,9%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">1,5%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">8,4%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">57,9%<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"bottom\" height=\"28\"><span style=\"color: #000000\">Merck (Oschmann)<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">18,7<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">6,7<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">2,4%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">0,2%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">6,9%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">62,2%<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"bottom\" height=\"28\"><span style=\"color: #000000\">Vonovia (Buch)<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">18,7<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">9,0<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">12,6%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">1,2%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">6,6%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">63,5%<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"bottom\" height=\"28\"><span style=\"color: #000000\">Allianz (B\u00e4te)<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">17,1<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">7,8<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">5,8%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">2,8%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">7,0%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">57,8%<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"bottom\" height=\"28\"><span style=\"color: #000000\">Daimler (K\u00e4llenius)<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">17,0<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">10,7<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">18,6%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">2,2%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">8,4%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">59,9%<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"bottom\" height=\"28\"><span style=\"color: #000000\">BASF (Bruderm\u00fcller)<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">16,4<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">8,5<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">5,1%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">0,7%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">9,4%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">58,5%<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"bottom\" height=\"28\"><span style=\"color: #000000\">Henkel (Knobel)<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">16,4<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">7,2<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">4,6%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">1,4%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">8,5%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">58,6%<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"bottom\" height=\"28\"><span style=\"color: #000000\">SAP (Klein)<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">16,3<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">9,7<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">17,7%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">1,0%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">7,5%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">60,3%<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"bottom\" height=\"28\"><span style=\"color: #000000\">RWE (Schmitz)<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">15,1<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">10,7<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">16,1%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">6,4%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">7,3%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">58,2%<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"bottom\" height=\"28\"><span style=\"color: #000000\">adidas (Rorsted)<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">14,7<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">12,0<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">19,5%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">3,8%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">9,8%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">56,4%<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"bottom\" height=\"28\"><span style=\"color: #000000\">Infineon (Ploss)<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">14,5<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">11,1<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">22,5%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">2,5%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">6,2%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">61,2%<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"bottom\" height=\"28\"><span style=\"color: #000000\">E.ON (Birnbaum)<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">14,1<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">11,1<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">16,2%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">6,2%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">7,2%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">59,8%<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"bottom\" height=\"28\"><span style=\"color: #000000\">VW (Diess)<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">13,1<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">11,6<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">12,5%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">3,7%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">8,7%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">56,1%<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"bottom\" height=\"28\"><span style=\"color: #000000\">Deutsche Bank (Sewing)<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">12,9<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">15,6<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">34,7%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">3,4%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">8,1%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">63,6%<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"bottom\" height=\"28\"><span style=\"color: #000000\">Covestro (Steilemann)<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">12,3<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">9,4<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">4,3%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">1,4%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">8,9%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">57,8%<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"bottom\" height=\"28\"><span style=\"color: #000000\">MTU (Winkler)<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">12,0<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">13,3<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">25,3%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">2,8%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">7,2%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">57,6%<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"bottom\" height=\"28\"><span style=\"color: #000000\">Siemens (Kaeser)<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">12,0<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">14,0<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">28,6%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">2,6%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">8,0%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">58,1%<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"bottom\" height=\"28\"><span style=\"color: #000000\">Bayer (Baumann)<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">10,9<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">13,9<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">21,8%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">5,6%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">7,1%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">59,8%<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"bottom\" height=\"28\"><span style=\"color: #000000\">Deutsche Wohnen (Zahn)<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">10,7<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">13,1<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">24,2%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">4,0%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">6,8%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">55,5%<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"bottom\" height=\"32\"><span style=\"color: #000000\">M\u00fcnchener R\u00fcck (Wenning)<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">10,4<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">11,5<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">16,1%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">3,2%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">9,2%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">53,5%<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"bottom\" height=\"28\"><span style=\"color: #000000\">Fresenius MC (Powell)<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">10,3<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">12,5<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">24,8%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">2,2%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">7,4%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">58,6%<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"bottom\" height=\"28\"><span style=\"color: #000000\">Beiersdorf (De Loecker)<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">9,3<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">15,1<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">27,5%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">5,0%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">7,3%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">58,4%<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"bottom\" height=\"28\"><span style=\"color: #000000\">Siemens Energy (Bruch)<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">9,0<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">13,8<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">32,2%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">6,8%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">8,8%<\/span><\/td>\n<td align=\"right\" valign=\"bottom\"><span style=\"color: #000000\">54,3%<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"bottom\" height=\"28\"><span style=\"color: #000000\">\u00a0<\/span><\/td>\n<td align=\"left\" valign=\"bottom\"><span style=\"color: #000000\">\u00a0<\/span><\/td>\n<td align=\"left\" valign=\"bottom\"><span style=\"color: #000000\">\u00a0<\/span><\/td>\n<td align=\"left\" valign=\"bottom\"><span style=\"color: #000000\">\u00a0<\/span><\/td>\n<td align=\"left\" valign=\"bottom\"><span style=\"color: #000000\">\u00a0<\/span><\/td>\n<td align=\"left\" valign=\"bottom\"><span style=\"color: #000000\">\u00a0<\/span><\/td>\n<td align=\"left\" valign=\"bottom\"><span style=\"color: #000000\">\u00a0<\/span><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"bottom\" height=\"28\"><span style=\"color: #000000\">Quelle: Uni Hohenheim 2021<\/span><\/td>\n<td align=\"left\" valign=\"bottom\"><span style=\"color: #000000\">\u00a0<\/span><\/td>\n<td align=\"left\" valign=\"bottom\"><span style=\"color: #000000\">\u00a0<\/span><\/td>\n<td align=\"left\" valign=\"bottom\"><span style=\"color: #000000\">\u00a0<\/span><\/td>\n<td align=\"left\" valign=\"bottom\"><span style=\"color: #000000\">\u00a0<\/span><\/td>\n<td align=\"left\" valign=\"bottom\"><span style=\"color: #000000\">\u00a0<\/span><\/td>\n<td align=\"left\" valign=\"bottom\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-677338\" src=\"https:\/\/blog.wiwo.de\/management\/files\/2021\/08\/Blogger-Relevanzindex_Top20Blogs_A-228x300.jpg\" alt=\"\" width=\"228\" height=\"300\" srcset=\"https:\/\/blog.wiwo.de\/management\/files\/2021\/08\/Blogger-Relevanzindex_Top20Blogs_A-228x300.jpg 228w, https:\/\/blog.wiwo.de\/management\/files\/2021\/08\/Blogger-Relevanzindex_Top20Blogs_A.jpg 493w\" sizes=\"auto, (max-width: 228px) 100vw, 228px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-676731\" src=\"https:\/\/blog.wiwo.de\/management\/files\/2021\/06\/bloggerinnen.2021.neu_-300x212.jpg\" alt=\"\" width=\"300\" height=\"212\" srcset=\"https:\/\/blog.wiwo.de\/management\/files\/2021\/06\/bloggerinnen.2021.neu_-300x212.jpg 300w, https:\/\/blog.wiwo.de\/management\/files\/2021\/06\/bloggerinnen.2021.neu_-424x300.jpg 424w, https:\/\/blog.wiwo.de\/management\/files\/2021\/06\/bloggerinnen.2021.neu_.jpg 650w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Copyright: @Claudia T\u00f6dtmann. Alle Rechte vorbehalten. Kontakt f\u00fcr Nutzungsrechte: claudia.toedtmann@wiwo.de<\/strong><\/p>\n<p><strong>Alle inhaltlichen Rechte des Management Blogs von Claudia T\u00f6dtmann liegen bei der Blog-Inhaberin. Jegliche Nutzung der Inhalte bed\u00fcrfen der ausdr\u00fccklichen Genehmigung.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kennen Sie die folgenden Worte? Dax30-Chefs denken, jeder m\u00fcsste sie kennen. Zumindest jeder, der ihrer Hauptversammlung beiwohnt: Fulfillment-Netzwerk (Deutsche Post, Appel) Drei-Jahres-R\u00fcckversicherungsstrategie (M\u00fcnchener R\u00fcck, Wenning) Betriebsschlie\u00dfungsversicherung (Allianz, B\u00e4te) Leistungshalbleiter-Fertigungen (Infineon, Ploss) Rekultivierungsverpflichtungen (RWE, Schmitz) Gesamt-Fahrzeugarchitektur (BMW, Zipse) Narrowbody-Flugzeuge (MTU, Winkler) &hellip; <a href=\"https:\/\/blog.wiwo.de\/management\/2021\/08\/23\/dax30-ranking-reden-der-ceos-continental-chef-nikolai-setzers-hauptversammlungsrede-ist-am-verstaendlichsten\/\">Weiterlesen <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[2538,10246,2260,9007,3549,10237,10241,3356,2675,10239,10240,1819,10245,10244,10242,1040,10243,10238],"class_list":["post-677297","post","type-post","status-publish","format-standard","hentry","category-allgemein","tag-beiersdorf","tag-christian-bruch","tag-continental","tag-dax-ceos","tag-deutsche-borse","tag-frank-brettschneider","tag-frank-hoettges","tag-fresenius","tag-hauptversammlung","tag-hix-index-hohenheimer-verstaendlichkeits-index","tag-nikolai-setzer","tag-reden","tag-siemens-energy","tag-stefan-de-loecker","tag-stephan-sturm","tag-telekom","tag-theodor-weimer","tag-universitaet-hohenheim"],"_links":{"self":[{"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/posts\/677297","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/comments?post=677297"}],"version-history":[{"count":7,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/posts\/677297\/revisions"}],"predecessor-version":[{"id":677356,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/posts\/677297\/revisions\/677356"}],"wp:attachment":[{"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/media?parent=677297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/categories?post=677297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/tags?post=677297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}