{"id":672075,"date":"2019-10-19T06:00:57","date_gmt":"2019-10-19T04:00:57","guid":{"rendered":"https:\/\/blog.wiwo.de\/management\/?p=672075"},"modified":"2019-10-20T19:33:30","modified_gmt":"2019-10-20T17:33:30","slug":"interbrand-die-100-wertvollsten-marken-weltweit-apple-fuehrt-wie-gehabt-facebook-ist-nicht-mehr-unter-den-to-ten","status":"publish","type":"post","link":"https:\/\/blog.wiwo.de\/management\/2019\/10\/19\/interbrand-die-100-wertvollsten-marken-weltweit-apple-fuehrt-wie-gehabt-facebook-ist-nicht-mehr-unter-den-to-ten\/","title":{"rendered":"Interbrand: Die 100 wertvollsten Marken weltweit – Apple f\u00fchrt wie gehabt, nur Facebook ist nicht mehr unter den Top-Ten"},"content":{"rendered":"

Bei den acht wertvollsten Brands hat sich nicht ver\u00e4ndert: Apple, Google, Amazon und Microsoft stehen auf den ersten vier Pl\u00e4tzen. Coca-Cola, Samsung, Toyota und – als erster deutscher Brand – Mercedes-Benz folgen.Disney hat sich vorgearbeitet auf Platz neun (zuvor: zehn) und Disney von 14 auf zehn. Bemerkenswert ist noch auf Platz elf ein anderer deutscher Autobauer: BMW. Abgestiegen aus den Top-Ten ist hingegen Facebook, von Rang neun auf 14. Ermittelt hat dies die Markenberatung Interbrand.<\/p>\n

 <\/p>\n

Dell, Uber und LinkedIn<\/strong><\/p>\n

Neu unter den Top-100 sind Dell auf Rang 63, Uber auf Platz 87 (Markenwert 5,7 Milliarden US-Dollar) und LinkedIn auf 98 (Markenwert: 4,8 Milliarden US-Dollar).\u00a0 Rausgefallen sind dagegen Johnnie Walker von Platz 97 auf 101, Sprite von 96 auf 102 und Subaru von Platz 100 auf 103.<\/p>\n

Im Detail: SAP hat ein Plus von zehn Prozent, Allianz legt zw\u00f6lf Prozent zu, Adidas steigert den Markenwert um elf Prozent, Siemens und\u00a0DHL um ein beziehungsweise zwei Prozent.<\/p>\n

 <\/p>\n

Die Zeit der 18-Prozent-Zuw\u00e4chse sind vorbei<\/strong><\/p>\n

Das Wachstum der deutschen Automarken wurde gebremst: Hatten Mercedes-Benz, BMW, VW, Audi, Porsche und Mini in den Jahren zuvor noch Zuw\u00e4chse von bis zu 18 Prozent, so wachsen die Markenwerte der sechs deutschen Automarken inzwischen nur noch um neun Prozent (Porsche) beziehungsweise ein Prozent (BMW) und im Schnitt nur noch um f\u00fcnf Prozent.<\/p>\n

Mastercard ist mit einer Steigerung des Markenwerts um 25 Prozent auf 9,430 Mrd. US-Dollar die Marke mit
\ndem gr\u00f6\u00dften Wachstum in 2019, sie verbesserte sich um acht Pl\u00e4tze auf Rang 62.<\/p>\n

 <\/p>\n

Gucci und Adobe<\/strong><\/p>\n

Weiter interessant: Top-Performer Gucci (15,9 Milliarden Dollar, USD, Rang 33) hat\u00a0 ein Wachstum von 23 Prozent und Adobe (12,937 Mrd. US-Dollar, Rang 39) mit 20 Prozent.<\/p>\n

Dell war sechs Jahre nicht dabei und steht nach erneuter Notierung an der B\u00f6rse auf Platz 63 (9,086 Milliarden US-Dollar).<\/p>\n

26 der 100 Best Global Brands verzeichneten ein zweistelliges prozentuales Wachstum. Insgesamt w\u00e4chst der Wert aller 100 gelisteten Marken gegen\u00fcber dem Vorjahr um 5,7 Prozent auf einen neuen Rekordwert von 2,131 Billionen US-Dollar.<\/p>\n

 <\/p>\n

Die Top-100 der internationalen Brands 2019<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Best Global Brands 2019\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Interbrand\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 www.bestglobalbrands.com<\/strong><\/td>\n<\/tr>\n
Rank<\/strong><\/td>\nBrand<\/strong><\/td>\nSector<\/strong><\/td>\nBrand Value USD (BV)<\/strong><\/td>\n% change (CY)<\/strong><\/td>\n<\/tr>\n
2019<\/strong><\/td>\n2018<\/strong><\/td>\n2019<\/strong><\/td>\n2018<\/strong><\/td>\n<\/tr>\n
1<\/td>\n1<\/td>\nApple<\/td>\nTechnology<\/td>\n\u00a0\u00a0\u00a0\u00a0 234.241<\/td>\n\u00a0\u00a0\u00a0\u00a0 214.480<\/td>\n9%<\/td>\n<\/tr>\n
2<\/td>\n2<\/td>\nGoogle<\/td>\nTechnology<\/td>\n\u00a0\u00a0\u00a0\u00a0 167.713<\/td>\n\u00a0\u00a0\u00a0\u00a0 155.506<\/td>\n8%<\/td>\n<\/tr>\n
3<\/td>\n3<\/td>\nAmazon<\/td>\nTechnology<\/td>\n\u00a0\u00a0\u00a0\u00a0 125.263<\/td>\n\u00a0\u00a0\u00a0\u00a0 100.764<\/td>\n24%<\/td>\n<\/tr>\n
4<\/td>\n4<\/td>\nMicrosoft<\/td>\nTechnology<\/td>\n\u00a0\u00a0\u00a0\u00a0 108.847<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 92.715<\/td>\n17%<\/td>\n<\/tr>\n
5<\/td>\n5<\/td>\nCoca-Cola<\/td>\nBeverages<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 63.365<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 66.341<\/td>\n-4%<\/td>\n<\/tr>\n
6<\/td>\n6<\/td>\nSamsung<\/td>\nTechnology<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 61.098<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 59.890<\/td>\n2%<\/td>\n<\/tr>\n
7<\/td>\n7<\/td>\nToyota<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 56.246<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 53.404<\/td>\n5%<\/td>\n<\/tr>\n
8<\/td>\n8<\/td>\nMercedes-Benz<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 50.832<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 48.601<\/td>\n5%<\/td>\n<\/tr>\n
9<\/td>\n10<\/td>\nMcDonald’s<\/td>\nRestaurants<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 45.362<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 43.417<\/td>\n4%<\/td>\n<\/tr>\n
10<\/td>\n14<\/td>\nDisney<\/td>\nMedia<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 44.352<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 39.874<\/td>\n11%<\/td>\n<\/tr>\n
11<\/td>\n13<\/td>\nBMW<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 41.440<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 41.006<\/td>\n1%<\/td>\n<\/tr>\n
12<\/td>\n12<\/td>\nIBM<\/td>\nBusiness Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 40.381<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 42.972<\/td>\n-6%<\/td>\n<\/tr>\n
13<\/td>\n11<\/td>\nIntel<\/td>\nTechnology<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 40.197<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 43.293<\/td>\n-7%<\/td>\n<\/tr>\n
14<\/td>\n9<\/td>\nFacebook<\/td>\nTechnology<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 39.857<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 45.168<\/td>\n-12%<\/td>\n<\/tr>\n
15<\/td>\n15<\/td>\nCisco<\/td>\nBusiness Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 35.559<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 34.575<\/td>\n3%<\/td>\n<\/tr>\n
16<\/td>\n17<\/td>\nNike<\/td>\nSporting Goods<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 32.376<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 30.120<\/td>\n7%<\/td>\n<\/tr>\n
17<\/td>\n18<\/td>\nLouis Vuitton<\/td>\nLuxury<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 32.223<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 28.152<\/td>\n14%<\/td>\n<\/tr>\n
18<\/td>\n19<\/td>\nOracle<\/td>\nBusiness Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 26.288<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 26.133<\/td>\n1%<\/td>\n<\/tr>\n
19<\/td>\n16<\/td>\nGE<\/td>\nDiversified<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 25.566<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 32.757<\/td>\n-22%<\/td>\n<\/tr>\n
20<\/td>\n21<\/td>\nSAP<\/td>\nBusiness Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 25.092<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 22.885<\/td>\n10%<\/td>\n<\/tr>\n
21<\/td>\n20<\/td>\nHonda<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 24.422<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 23.682<\/td>\n3%<\/td>\n<\/tr>\n
22<\/td>\n23<\/td>\nChanel<\/td>\nLuxury<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 22.134<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 20.005<\/td>\n11%<\/td>\n<\/tr>\n
23<\/td>\n24<\/td>\nAmerican Express<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 21.629<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 19.139<\/td>\n13%<\/td>\n<\/tr>\n
24<\/td>\n22<\/td>\nPepsi<\/td>\nBeverages<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 20.488<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 20.798<\/td>\n-1%<\/td>\n<\/tr>\n
25<\/td>\n26<\/td>\nJ.P. Morgan<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 19.044<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 17.567<\/td>\n8%<\/td>\n<\/tr>\n
26<\/td>\n27<\/td>\nIKEA<\/td>\nRetail<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 18.407<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 17.458<\/td>\n5%<\/td>\n<\/tr>\n
27<\/td>\n29<\/td>\nUPS<\/td>\nLogistics<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 18.072<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 16.849<\/td>\n7%<\/td>\n<\/tr>\n
28<\/td>\n32<\/td>\nHerm\u00e8s<\/td>\nLuxury<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 17.920<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 16.372<\/td>\n9%<\/td>\n<\/tr>\n
29<\/td>\n25<\/td>\nZara<\/td>\nApparel<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 17.175<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 17.712<\/td>\n-3%<\/td>\n<\/tr>\n
30<\/td>\n30<\/td>\nH&M<\/td>\nApparel<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 16.345<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 16.826<\/td>\n-3%<\/td>\n<\/tr>\n
31<\/td>\n34<\/td>\nAccenture<\/td>\nBusiness Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 16.205<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 14.214<\/td>\n14%<\/td>\n<\/tr>\n
32<\/td>\n33<\/td>\nBudweiser<\/td>\nAlcohol<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 16.018<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 15.627<\/td>\n3%<\/td>\n<\/tr>\n
33<\/td>\n39<\/td>\nGucci<\/td>\nLuxury<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 15.949<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 12.942<\/td>\n23%<\/td>\n<\/tr>\n
34<\/td>\n31<\/td>\nPampers<\/td>\nFMCG<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 15.773<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 16.617<\/td>\n-5%<\/td>\n<\/tr>\n
35<\/td>\n35<\/td>\nFord<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 14.325<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 13.995<\/td>\n2%<\/td>\n<\/tr>\n
36<\/td>\n36<\/td>\nHyundai<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 14.156<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 13.535<\/td>\n5%<\/td>\n<\/tr>\n
37<\/td>\n28<\/td>\nGillette<\/td>\nFMCG<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 13.753<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 16.864<\/td>\n-18%<\/td>\n<\/tr>\n
38<\/td>\n37<\/td>\nNescafe<\/td>\nBeverages<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 13.605<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 13.053<\/td>\n4%<\/td>\n<\/tr>\n
39<\/td>\n51<\/td>\nAdobe<\/td>\nBusiness Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 12.937<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 10.748<\/td>\n20%<\/td>\n<\/tr>\n
40<\/td>\n41<\/td>\nVolkswagen<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 12.921<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 12.201<\/td>\n6%<\/td>\n<\/tr>\n
41<\/td>\n45<\/td>\nCiti<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 12.697<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 11.577<\/td>\n10%<\/td>\n<\/tr>\n
42<\/td>\n42<\/td>\nAudi<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 12.689<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 12.187<\/td>\n4%<\/td>\n<\/tr>\n
43<\/td>\n49<\/td>\nAllianz<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 12.078<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 10.821<\/td>\n12%<\/td>\n<\/tr>\n
44<\/td>\n38<\/td>\neBay<\/td>\nRetail<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 12.010<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 13.017<\/td>\n-8%<\/td>\n<\/tr>\n
45<\/td>\n50<\/td>\nadidas<\/td>\nSporting Goods<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 11.992<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 10.772<\/td>\n11%<\/td>\n<\/tr>\n
46<\/td>\n47<\/td>\nAXA<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 11.830<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 11.118<\/td>\n6%<\/td>\n<\/tr>\n
47<\/td>\n46<\/td>\nHSBC<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 11.816<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 11.208<\/td>\n5%<\/td>\n<\/tr>\n
48<\/td>\n57<\/td>\nStarbucks<\/td>\nRestaurants<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 11.798<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 9.615<\/td>\n23%<\/td>\n<\/tr>\n
49<\/td>\n43<\/td>\nPhilips<\/td>\nElectronics<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 11.661<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 12.104<\/td>\n-4%<\/td>\n<\/tr>\n
50<\/td>\n52<\/td>\nPorsche<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 11.652<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 10.707<\/td>\n9%<\/td>\n<\/tr>\n
51<\/td>\n48<\/td>\nL’Or\u00e9al<\/td>\nFMCG<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 11.589<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 11.102<\/td>\n4%<\/td>\n<\/tr>\n
52<\/td>\n40<\/td>\nNissan<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 11.502<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 12.213<\/td>\n-6%<\/td>\n<\/tr>\n
53<\/td>\n44<\/td>\nGoldman Sachs<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 11.352<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 11.769<\/td>\n-4%<\/td>\n<\/tr>\n
54<\/td>\n54<\/td>\nHP<\/td>\nElectronics<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 10.891<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 10.433<\/td>\n4%<\/td>\n<\/tr>\n
55<\/td>\n61<\/td>\nVisa<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 10.756<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 9.021<\/td>\n19%<\/td>\n<\/tr>\n
56<\/td>\n59<\/td>\nSony<\/td>\nElectronics<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 10.514<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 9.316<\/td>\n13%<\/td>\n<\/tr>\n
57<\/td>\n53<\/td>\nKellogg’s<\/td>\nFMCG<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 10.419<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 10.634<\/td>\n-2%<\/td>\n<\/tr>\n
58<\/td>\n56<\/td>\nSiemens<\/td>\nDiversified<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 10.259<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 10.132<\/td>\n1%<\/td>\n<\/tr>\n
59<\/td>\n58<\/td>\nDanone<\/td>\nFMCG<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 9.915<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 9.533<\/td>\n4%<\/td>\n<\/tr>\n
60<\/td>\n62<\/td>\nNestl\u00e9<\/td>\nFMCG<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 9.534<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8.938<\/td>\n7%<\/td>\n<\/tr>\n
61<\/td>\n55<\/td>\nCanon<\/td>\nElectronics<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 9.482<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 10.380<\/td>\n-9%<\/td>\n<\/tr>\n
62<\/td>\n70<\/td>\nMasterCard<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 9.430<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 7.545<\/td>\n25%<\/td>\n<\/tr>\n
63<\/td>\nNEW<\/td>\nDell<\/td>\nElectronics<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 9.086<\/td>\nNEW<\/td>\nNEW<\/td>\n<\/tr>\n
64<\/td>\n60<\/td>\n3M<\/td>\nDiversified<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 9.035<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 9.104<\/td>\n-1%<\/td>\n<\/tr>\n
65<\/td>\n66<\/td>\nNetflix<\/td>\nMedia<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8.963<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8.111<\/td>\n10%<\/td>\n<\/tr>\n
66<\/td>\n64<\/td>\nColgate<\/td>\nFMCG<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a08.824<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8.659<\/td>\n2%<\/td>\n<\/tr>\n
67<\/td>\n69<\/td>\nSantander<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8.521<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 7.547<\/td>\n13%<\/td>\n<\/tr>\n
68<\/td>\n67<\/td>\nCartier<\/td>\nLuxury<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8.192<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 7.646<\/td>\n7%<\/td>\n<\/tr>\n
69<\/td>\n63<\/td>\nMorgan Stanley<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8.185<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8.802<\/td>\n-7%<\/td>\n<\/tr>\n
70<\/td>\n75<\/td>\nSalesforce.com<\/td>\nBusiness Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8.004<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6.432<\/td>\n24%<\/td>\n<\/tr>\n
71<\/td>\n65<\/td>\nHewlett Packard Enterprise<\/td>\nBusiness Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 7.909<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8.157<\/td>\n-3%<\/td>\n<\/tr>\n
72<\/td>\n73<\/td>\nPayPal<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 7.604<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6.621<\/td>\n15%<\/td>\n<\/tr>\n
73<\/td>\n72<\/td>\nFedEx<\/td>\nLogistics<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6.998<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6.890<\/td>\n2%<\/td>\n<\/tr>\n
74<\/td>\n68<\/td>\nHuawei<\/td>\nTechnology<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6.887<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 7.578<\/td>\n-9%<\/td>\n<\/tr>\n
75<\/td>\n74<\/td>\nLego<\/td>\nFMCG<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6.884<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6.533<\/td>\n5%<\/td>\n<\/tr>\n
76<\/td>\n82<\/td>\nCaterpillar<\/td>\nDiversified<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6.791<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.730<\/td>\n19%<\/td>\n<\/tr>\n
77<\/td>\n80<\/td>\nFerrari<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6.458<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.760<\/td>\n12%<\/td>\n<\/tr>\n
78<\/td>\n71<\/td>\nKia<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6.428<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6.925<\/td>\n-7%<\/td>\n<\/tr>\n
79<\/td>\n85<\/td>\nCorona<\/td>\nAlcohol<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6.369<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.517<\/td>\n15%<\/td>\n<\/tr>\n
80<\/td>\n84<\/td>\nJack Daniel’s<\/td>\nAlcohol<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6.347<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.641<\/td>\n13%<\/td>\n<\/tr>\n
81<\/td>\n76<\/td>\nPanasonic<\/td>\nElectronics<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6.189<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6.293<\/td>\n-2%<\/td>\n<\/tr>\n
82<\/td>\n91<\/td>\nDior<\/td>\nLuxury<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6.045<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.223<\/td>\n16%<\/td>\n<\/tr>\n
83<\/td>\n79<\/td>\nDHL<\/td>\nLogistics<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.987<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.881<\/td>\n2%<\/td>\n<\/tr>\n
84<\/td>\n88<\/td>\nJohn Deere<\/td>\nDiversified<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.883<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.375<\/td>\n9%<\/td>\n<\/tr>\n
85<\/td>\n78<\/td>\nLand Rover<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.855<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6.221<\/td>\n-6%<\/td>\n<\/tr>\n
86<\/td>\n77<\/td>\nJohnson & Johnson<\/td>\nFMCG<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.720<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6.231<\/td>\n-8%<\/td>\n<\/tr>\n
87<\/td>\nNEW<\/td>\nUber<\/td>\nTechnology<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.714<\/td>\nNEW<\/td>\nNEW<\/td>\n<\/tr>\n
88<\/td>\n87<\/td>\nHeineken<\/td>\nAlcohol<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.626<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.393<\/td>\n4%<\/td>\n<\/tr>\n
89<\/td>\n99<\/td>\nNintendo.<\/td>\nElectronics<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.550<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.696<\/td>\n18%<\/td>\n<\/tr>\n
90<\/td>\n90<\/td>\nMini<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.532<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.254<\/td>\n5%<\/td>\n<\/tr>\n
91<\/td>\n81<\/td>\nDiscovery<\/td>\nMedia<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.525<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.755<\/td>\n-4%<\/td>\n<\/tr>\n
92<\/td>\n92<\/td>\nSpotify<\/td>\nMedia<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.516<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.176<\/td>\n7%<\/td>\n<\/tr>\n
93<\/td>\n86<\/td>\nKFC<\/td>\nRestaurants<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.509<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.481<\/td>\n1%<\/td>\n<\/tr>\n
94<\/td>\n83<\/td>\nTiffany & Co.<\/td>\nLuxury<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.335<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.642<\/td>\n-5%<\/td>\n<\/tr>\n
95<\/td>\n98<\/td>\nHennessy<\/td>\nAlcohol<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.297<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.722<\/td>\n12%<\/td>\n<\/tr>\n
96<\/td>\n94<\/td>\nBurberry<\/td>\nLuxury<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.205<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.989<\/td>\n4%<\/td>\n<\/tr>\n
97<\/td>\n89<\/td>\nShell<\/td>\nEnergy<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.105<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.276<\/td>\n-3%<\/td>\n<\/tr>\n
98<\/td>\nNEW<\/td>\nLinkedIn<\/td>\nMedia<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.836<\/td>\nNEW<\/td>\nNEW<\/td>\n<\/tr>\n
99<\/td>\n93<\/td>\nHarley-Davidson<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.793<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.161<\/td>\n-7%<\/td>\n<\/tr>\n
100<\/td>\n95<\/td>\nPrada<\/td>\nLuxury<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.781<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.812<\/td>\n-1%<\/td>\n<\/tr>\n
101<\/td>\n97<\/td>\nJohnnie Walker<\/td>\nAlcohol<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.774<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.731<\/td>\n1%<\/td>\n<\/tr>\n
102<\/td>\n96<\/td>\nSprite<\/td>\nBeverages<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.611<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.733<\/td>\n-3%<\/td>\n<\/tr>\n
103<\/td>\n100<\/td>\nSubaru<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 3.992<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.214<\/td>\n-5%<\/td>\n<\/tr>\n
<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\nNew entrants<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
<\/td>\n<\/td>\nExits<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

\"\"

Blogger-Relevanz-Index 2019: Blogs von Frauen<\/p><\/div>\n

\"\"

Blogger-Relevanz-Index 2018<\/p><\/div>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Bei den acht wertvollsten Brands hat sich nicht ver\u00e4ndert: Apple, Google, Amazon und Microsoft stehen auf den ersten vier Pl\u00e4tzen. Coca-Cola, Samsung, Toyota und – als erster deutscher Brand – Mercedes-Benz folgen.Disney hat sich vorgearbeitet auf Platz neun (zuvor: zehn) … Weiterlesen →<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[40,69,175,8714,2882,357,474,553,1940,3027,3485,771,3580,1060,4234],"class_list":["post-672075","post","type-post","status-publish","format-standard","hentry","category-allgemein","tag-amazon","tag-apple","tag-bmw","tag-coa-cola","tag-dell","tag-facebook","tag-google","tag-interbrand","tag-linkedin","tag-mcdonalds","tag-mercedes-benz","tag-microsoft","tag-samsung","tag-toyota","tag-uber"],"_links":{"self":[{"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/posts\/672075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/comments?post=672075"}],"version-history":[{"count":3,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/posts\/672075\/revisions"}],"predecessor-version":[{"id":672081,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/posts\/672075\/revisions\/672081"}],"wp:attachment":[{"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/media?parent=672075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/categories?post=672075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/tags?post=672075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}