{"id":670573,"date":"2019-04-28T08:23:17","date_gmt":"2019-04-28T06:23:17","guid":{"rendered":"https:\/\/blog.wiwo.de\/management\/?p=670573"},"modified":"2019-04-28T08:25:09","modified_gmt":"2019-04-28T06:25:09","slug":"pfeffers-pr-und-kommunikationsagentur-ranking-2018-komplett-mc-fischerappelt-und-ketchum-an-der-spitze","status":"publish","type":"post","link":"https:\/\/blog.wiwo.de\/management\/2019\/04\/28\/pfeffers-pr-und-kommunikationsagentur-ranking-2018-komplett-mc-fischerappelt-und-ketchum-an-der-spitze\/","title":{"rendered":"Pfeffers PR- und Kommunikationsagentur-Ranking 2018 komplett: MC, FischerAppelt und Ketchum an der Spitze"},"content":{"rendered":"

Pfeffer Agenturranking 2018 – Langfassung<\/strong><\/p>\n

Wer sind die umsatzst\u00e4rksten PR- und Kommunikationsagenturen? Nummer eins ist\u00a0 MC Group (Media Consulta), gefolgt von FischerAppeltauf Platz zwei und Ketchum Agenturgruppe auf Platz drei, listet das neue Agenturranking von Gerhard Pfeffer auf.<\/p>\n

Ihnen folgen auf Platz vier Edelman mit 30,07 (+ 0,5 Prozent) und auf Rang f\u00fcnf Oliver Schrott Kommunikation (OSK) mit 29,1 Millionen Euro Honorarumsatz (+ 3,0 Prozent).\u00a0 Danach folgen auf sechs bis zehn Serviceplan Content Group, Weber Shandwick, BCW, Achtung! und Faktor 3.<\/p>\n

\"\"

Gerhard Pfeffer (\u00a9 Foto: Pfeffer\/ Hansen, Hennef)<\/p><\/div>\n

 <\/p>\n

Umsatzplus insgesamt: 4,9 Prozent<\/strong><\/p>\n

Insgesamt haben die gerankten PR-Agenturen 2018 ein Umsatzplus von 4,9 Prozent\u00a0 beim Honorarumsatz geschafft. Auch mit der Zahl der Mitarbeiter ging es bergauf: Mit einem Zuwachs von 3,2 Prozent auf 6.481.<\/p>\n

Wer im vergangenen Jahr die meisten Mitarbeiter eingestellt hat? FischerAppelt (56), Faktenkontor (40), Rressourcenmangel (31), BCW (29) und Serviceplan Content Group (23).<\/p>\n

Insgesamt hat FischerAppelt mit 504 Mitarbeitern die meisten gefolgt von MC Group mit 341 und Edelman mit 300 Angestellten.<\/p>\n

Zweistellig gewachsen ist unter den ersten der zehn f\u00fchrenden Agenturen Serviceplan (+ 13,4 Prozent) und Faktor 3 (+ 11 Prozent).<\/p>\n

Wer Verluste hinnehmen musste?\u00a0 Die Ketchum Agenturgruppe mit einem Minus beim Honorarumatz von 26,5 Prozent. Die Folge: Ketchum schloss den Standort Berlin schlie\u00dfen und hat statt 380 Mitarbeitern in 2018 nun nur noch 262 ( -118), laut Pfeffer.<\/p>\n

 <\/p>\n

Neu in den Top 20<\/strong><\/p>\n

Neu unter den Top 20 aufger\u00fcckt sind Faktenkontor (von Platz 26 auf 15) und Markenzeichen (von Rang 22 auf 20).<\/p>\n

 <\/p>\n

Am meisten Umsatz mit Gesundheit\/Medizin und Pharma<\/strong><\/p>\n

Am meisten Umsatz machten die Agenturen 2018 mit\u00a0 Gesundheit\/Medizin\/Pharma (42 Agenturen mit einem Gesamthonorar-Umsatz von 88 Millionen Euro). IT\/Computer\/Telekommunikation folgen danach (53 Agenturen mit 87,4 Millionen Euro Gesamthonorar-Umsatz), sowie Lifestyle\/Mode\/Kosmetik (31 Agenturen mit 56,3 Millionen Euro Gesamthonorar-Umsatz), Auto\/Motor\/Verkehr (34 Agenturen mit 55,8 Millionen Euro Gesamthonorar-Umsatz) sowie Nahrungs- und Genussmittel (25 Agenturen mit 42,8 Millionen Euro Geamthonorar-Umsatz.<\/p>\n

 <\/p>\n

MC, FischerAppelt und Ketchum an der Spitze<\/strong><\/p>\n

PR- und Kommunikationsagentur-Ranking nach Umsatz in 2018<\/strong><\/p>\n\n<\/colgroup>\n<\/colgroup>\n<\/colgroup>\n<\/colgroup>\n<\/colgroup>\n<\/colgroup>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Rang 2018<\/span><\/td>\nRang 2017<\/span><\/td>\nAgentur+Fussnote<\/span><\/td>\nHonorar 2018 in Mio. \u20ac<\/span><\/td>\nGesamt-umsatz in Mio. \u20ac<\/span><\/td>\nMitarbeiter<\/span><\/td>\n<\/tr>\n
1<\/span><\/td>\n1<\/span><\/td>\nmc Group 4)<\/span><\/td>\n61,75<\/span><\/td>\n87,15<\/span><\/td>\n341<\/span><\/td>\n<\/tr>\n
2<\/span><\/td>\n2<\/span><\/td>\nfischerAppelt Agenturgruppe <\/span><\/td>\n58,50<\/span><\/td>\n100,00<\/span><\/td>\n504<\/span><\/td>\n<\/tr>\n
3<\/span><\/td>\n3<\/span><\/td>\nKetchum (Agenturgruppe) 2)<\/span><\/td>\n34,06<\/span><\/td>\nk.A.<\/span><\/td>\n262<\/span><\/td>\n<\/tr>\n
4<\/span><\/td>\n4<\/span><\/td>\nEdelman <\/span><\/td>\n30,07<\/span><\/td>\n50,08<\/span><\/td>\n300<\/span><\/td>\n<\/tr>\n
5<\/span><\/td>\n5<\/span><\/td>\nOliver Schrott Kommunikation <\/span><\/td>\n29,10<\/span><\/td>\n40,30<\/span><\/td>\n250<\/span><\/td>\n<\/tr>\n
6<\/span><\/td>\n6<\/span><\/td>\nServiceplan Content Group <\/span><\/td>\n24,08<\/span><\/td>\n24,08<\/span><\/td>\n174<\/span><\/td>\n<\/tr>\n
7<\/span><\/td>\n7<\/span><\/td>\nWeber Shandwick (CMGRP) 2)<\/span><\/td>\n21,28<\/span><\/td>\nk.A.<\/span><\/td>\n162<\/span><\/td>\n<\/tr>\n
8<\/span><\/td>\n–<\/span><\/td>\nBCW (Burson Cohn & Wolfe) 2) 5)<\/span><\/td>\n20,64<\/span><\/td>\nk.A.<\/span><\/td>\n172<\/span><\/td>\n<\/tr>\n
9<\/span><\/td>\n8<\/span><\/td>\nachtung! <\/span><\/td>\n19,12<\/span><\/td>\nk.A.<\/span><\/td>\n149<\/span><\/td>\n<\/tr>\n
10<\/span><\/td>\n9<\/span><\/td>\nFaktor 3 <\/span><\/td>\n18,20<\/span><\/td>\n29,95<\/span><\/td>\n211<\/span><\/td>\n<\/tr>\n
11<\/span><\/td>\n10<\/span><\/td>\nressourcenmangel <\/span><\/td>\n17,86<\/span><\/td>\nk.A.<\/span><\/td>\n194<\/span><\/td>\n<\/tr>\n
12<\/span><\/td>\n11<\/span><\/td>\nHill+Knowlton Strategies 2)<\/span><\/td>\n13,63<\/span><\/td>\nk.A.<\/span><\/td>\n97<\/span><\/td>\n<\/tr>\n
13<\/span><\/td>\n12<\/span><\/td>\nhaebmau. <\/span><\/td>\n12,90<\/span><\/td>\n22,90<\/span><\/td>\n143<\/span><\/td>\n<\/tr>\n
14<\/span><\/td>\n13<\/span><\/td>\nFleishmanHillard Germany 2)<\/span><\/td>\n11,94<\/span><\/td>\nk.A.<\/span><\/td>\n99<\/span><\/td>\n<\/tr>\n
15<\/span><\/td>\n26<\/span><\/td>\nFaktenkontor <\/span><\/td>\n11,60<\/span><\/td>\n17,99<\/span><\/td>\n85<\/span><\/td>\n<\/tr>\n
16<\/span><\/td>\n14<\/span><\/td>\nA&B One Kommunikationsagentur <\/span><\/td>\n10,50<\/span><\/td>\nk.A.<\/span><\/td>\n67<\/span><\/td>\n<\/tr>\n
17<\/span><\/td>\n16<\/span><\/td>\nPalmer Hargreaves <\/span><\/td>\n10,23<\/span><\/td>\n12,58<\/span><\/td>\n129<\/span><\/td>\n<\/tr>\n
18<\/span><\/td>\n15<\/span><\/td>\nF&H Communications 2)<\/span><\/td>\n10,10<\/span><\/td>\nk.A.<\/span><\/td>\n60<\/span><\/td>\n<\/tr>\n
19<\/span><\/td>\n17<\/span><\/td>\nMSL 2)<\/span><\/td>\n9,31<\/span><\/td>\nk.A.<\/span><\/td>\n70<\/span><\/td>\n<\/tr>\n
20<\/span><\/td>\n22<\/span><\/td>\nmarkenzeichen Gruppe <\/span><\/td>\n8,32<\/span><\/td>\nk.A.<\/span><\/td>\n72<\/span><\/td>\n<\/tr>\n
21<\/span><\/td>\n20<\/span><\/td>\nJeschenko MedienAgentur K\u00f6ln\/Berlin <\/span><\/td>\n8,24<\/span><\/td>\nk.A.<\/span><\/td>\n44<\/span><\/td>\n<\/tr>\n
22<\/span><\/td>\n19<\/span><\/td>\nStyleheads Gesellschaft f\u00fcr Entertainment <\/span><\/td>\n8,16<\/span><\/td>\n11,98<\/span><\/td>\n94<\/span><\/td>\n<\/tr>\n
23<\/span><\/td>\n23<\/span><\/td>\nkomm.passion <\/span><\/td>\n6,90<\/span><\/td>\nk.A.<\/span><\/td>\n60<\/span><\/td>\n<\/tr>\n
24<\/span><\/td>\n24<\/span><\/td>\nFink & Fuchs <\/span><\/td>\n6,73<\/span><\/td>\n8,33<\/span><\/td>\n77<\/span><\/td>\n<\/tr>\n
25<\/span><\/td>\n28<\/span><\/td>\nBlumberry 2)<\/span><\/td>\n6,12<\/span><\/td>\nk.A.<\/span><\/td>\n50<\/span><\/td>\n<\/tr>\n
26<\/span><\/td>\n25<\/span><\/td>\nORCA Agenturgruppe <\/span><\/td>\n6,09<\/span><\/td>\nk.A.<\/span><\/td>\n55<\/span><\/td>\n<\/tr>\n
27<\/span><\/td>\n31<\/span><\/td>\nKlenk & Hoursch <\/span><\/td>\n6,04<\/span><\/td>\n6,70<\/span><\/td>\n53<\/span><\/td>\n<\/tr>\n
28<\/span><\/td>\n29<\/span><\/td>\nLEWIS Communications GmbH <\/span><\/td>\n5,90<\/span><\/td>\nk.A.<\/span><\/td>\n78<\/span><\/td>\n<\/tr>\n
29<\/span><\/td>\n33<\/span><\/td>\nProfilwerkstatt <\/span><\/td>\n5,85<\/span><\/td>\nk.A.<\/span><\/td>\n78<\/span><\/td>\n<\/tr>\n
30<\/span><\/td>\n32<\/span><\/td>\nAPCO WORLDWIDE <\/span><\/td>\n5,66<\/span><\/td>\nk.A.<\/span><\/td>\n46<\/span><\/td>\n<\/tr>\n
31<\/span><\/td>\n30<\/span><\/td>\nInstinctif Deutschland 3)<\/span><\/td>\n5,60<\/span><\/td>\nk.A.<\/span><\/td>\n55<\/span><\/td>\n<\/tr>\n
32<\/span><\/td>\n34<\/span><\/td>\nEngel & Zimmermann <\/span><\/td>\n5,33<\/span><\/td>\n5,69<\/span><\/td>\n50<\/span><\/td>\n<\/tr>\n
33<\/span><\/td>\n57<\/span><\/td>\nPIABO PR <\/span><\/td>\n5,00<\/span><\/td>\n5,10<\/span><\/td>\n33<\/span><\/td>\n<\/tr>\n
34<\/span><\/td>\n36<\/span><\/td>\nCP\/COMPARTNER Agentur f\u00fcr Kommunikation <\/span><\/td>\n4,98<\/span><\/td>\n10,23<\/span><\/td>\n63<\/span><\/td>\n<\/tr>\n
35<\/span><\/td>\n38<\/span><\/td>\nOgilvy Public Relations 2)<\/span><\/td>\n4,83<\/span><\/td>\nk.A.<\/span><\/td>\n42<\/span><\/td>\n<\/tr>\n
36<\/span><\/td>\n39<\/span><\/td>\nKaltwasser Kommunikation <\/span><\/td>\n4,75<\/span><\/td>\nk.A.<\/span><\/td>\n42<\/span><\/td>\n<\/tr>\n
37<\/span><\/td>\n42<\/span><\/td>\nLoeschHundLiepold Kommunikation <\/span><\/td>\n4,75<\/span><\/td>\nk.A.<\/span><\/td>\n44<\/span><\/td>\n<\/tr>\n
38<\/span><\/td>\n41<\/span><\/td>\nsegmenta communications <\/span><\/td>\n4,67<\/span><\/td>\n7,09<\/span><\/td>\n51<\/span><\/td>\n<\/tr>\n
39<\/span><\/td>\n40<\/span><\/td>\nRAIKESCHWERTNER <\/span><\/td>\n4,60<\/span><\/td>\nk.A.<\/span><\/td>\n30<\/span><\/td>\n<\/tr>\n
40<\/span><\/td>\n35<\/span><\/td>\nHavas PR Germany 2)<\/span><\/td>\n4,40<\/span><\/td>\nk.A.<\/span><\/td>\n40<\/span><\/td>\n<\/tr>\n
41<\/span><\/td>\n44<\/span><\/td>\nCommunication Consultants <\/span><\/td>\n4,31<\/span><\/td>\n5,70<\/span><\/td>\n42<\/span><\/td>\n<\/tr>\n
42<\/span><\/td>\n45<\/span><\/td>\nRPM – revolutions per minute Gesellschaft f\u00fcr Kommunikation mbH <\/span><\/td>\n4,26<\/span><\/td>\n7,52<\/span><\/td>\n39<\/span><\/td>\n<\/tr>\n
43<\/span><\/td>\n37<\/span><\/td>\nMCG Medical Consulting Group <\/span><\/td>\n4,21<\/span><\/td>\n6,21<\/span><\/td>\n29<\/span><\/td>\n<\/tr>\n
44<\/span><\/td>\n54<\/span><\/td>\nBOLD Communication & Marketing <\/span><\/td>\n4,15<\/span><\/td>\n5,64<\/span><\/td>\n34<\/span><\/td>\n<\/tr>\n
45<\/span><\/td>\n46<\/span><\/td>\nWilde & Partner Communications GmbH <\/span><\/td>\n4,09<\/span><\/td>\n4,53<\/span><\/td>\n39<\/span><\/td>\n<\/tr>\n
46<\/span><\/td>\n43<\/span><\/td>\nStorymaker Agentur f\u00fcr Public Relations <\/span><\/td>\n4,01<\/span><\/td>\n4,09<\/span><\/td>\n52<\/span><\/td>\n<\/tr>\n
47<\/span><\/td>\n50<\/span><\/td>\nSchwartz Public Relations <\/span><\/td>\n3,82<\/span><\/td>\n4,24<\/span><\/td>\n25<\/span><\/td>\n<\/tr>\n
48<\/span><\/td>\n56<\/span><\/td>\npioneer communications <\/span><\/td>\n3,81<\/span><\/td>\n5,02<\/span><\/td>\n45<\/span><\/td>\n<\/tr>\n
49<\/span><\/td>\n49<\/span><\/td>\nDP-Medsystems <\/span><\/td>\n3,74<\/span><\/td>\n5,34<\/span><\/td>\n34<\/span><\/td>\n<\/tr>\n
50<\/span><\/td>\n48<\/span><\/td>\nHBI Helga Bailey <\/span><\/td>\n3,62<\/span><\/td>\nk.A.<\/span><\/td>\n23<\/span><\/td>\n<\/tr>\n
51<\/span><\/td>\n61<\/span><\/td>\nScript Agenturgruppe <\/span><\/td>\n3,46<\/span><\/td>\n4,04<\/span><\/td>\n30<\/span><\/td>\n<\/tr>\n
52<\/span><\/td>\n47<\/span><\/td>\nJP\u2502KOM <\/span><\/td>\n3,30<\/span><\/td>\nk.A.<\/span><\/td>\n36<\/span><\/td>\n<\/tr>\n
53<\/span><\/td>\n59<\/span><\/td>\nDorothea K\u00fcsters Life Science Communications <\/span><\/td>\n3,20<\/span><\/td>\n3,87<\/span><\/td>\n22<\/span><\/td>\n<\/tr>\n
54<\/span><\/td>\n60<\/span><\/td>\nK12 Agentur f\u00fcr Kommunikation und Innovation <\/span><\/td>\n3,16<\/span><\/td>\nk.A.<\/span><\/td>\n31<\/span><\/td>\n<\/tr>\n
55<\/span><\/td>\n55<\/span><\/td>\nMaisberger Strategische Unternehmenskommunikation <\/span><\/td>\n3,12<\/span><\/td>\n3,57<\/span><\/td>\n40<\/span><\/td>\n<\/tr>\n
56<\/span><\/td>\n58<\/span><\/td>\nmedical relations <\/span><\/td>\n3,06<\/span><\/td>\n3,47<\/span><\/td>\n24<\/span><\/td>\n<\/tr>\n
57<\/span><\/td>\n69<\/span><\/td>\nSchr\u00f6der+Sch\u00f6mbs PR <\/span><\/td>\n2,90<\/span><\/td>\n3,76<\/span><\/td>\n38<\/span><\/td>\n<\/tr>\n
58<\/span><\/td>\n63<\/span><\/td>\nPSM&W Kommunikation <\/span><\/td>\n2,90<\/span><\/td>\n3,15<\/span><\/td>\n29<\/span><\/td>\n<\/tr>\n
59<\/span><\/td>\n27<\/span><\/td>\nJDB MEDIA <\/span><\/td>\n2,79<\/span><\/td>\nk.A.<\/span><\/td>\n40<\/span><\/td>\n<\/tr>\n
60<\/span><\/td>\n53<\/span><\/td>\nKOOB Agentur f\u00fcr Public Relations 3)<\/span><\/td>\n2,70<\/span><\/td>\nk.A.<\/span><\/td>\n30<\/span><\/td>\n<\/tr>\n
61<\/span><\/td>\n76<\/span><\/td>\nConvensis Group 1)<\/span><\/td>\n2,64<\/span><\/td>\nk.A.<\/span><\/td>\n33<\/span><\/td>\n<\/tr>\n
62<\/span><\/td>\n64<\/span><\/td>\nZucker Kommunikation <\/span><\/td>\n2,55<\/span><\/td>\n4,00<\/span><\/td>\n32<\/span><\/td>\n<\/tr>\n
63<\/span><\/td>\n83<\/span><\/td>\nconsense communications <\/span><\/td>\n2,49<\/span><\/td>\nk.A.<\/span><\/td>\n21<\/span><\/td>\n<\/tr>\n
63<\/span><\/td>\n66<\/span><\/td>\nimpact Agentur f\u00fcr Kommunikation <\/span><\/td>\n2,49<\/span><\/td>\n3,87<\/span><\/td>\n22<\/span><\/td>\n<\/tr>\n
65<\/span><\/td>\n70<\/span><\/td>\nantwerpes <\/span><\/td>\n2,45<\/span><\/td>\n2,63<\/span><\/td>\n15<\/span><\/td>\n<\/tr>\n
66<\/span><\/td>\n68<\/span><\/td>\nHotwire Public Relations Germany <\/span><\/td>\n2,43<\/span><\/td>\n3,15<\/span><\/td>\n26<\/span><\/td>\n<\/tr>\n
67<\/span><\/td>\n67<\/span><\/td>\nAnsel & M\u00f6llers <\/span><\/td>\n2,43<\/span><\/td>\n3,42<\/span><\/td>\n23<\/span><\/td>\n<\/tr>\n
68<\/span><\/td>\n73<\/span><\/td>\nPR-COM Gesellschaft f\u00fcr strategische Kommunikation <\/span><\/td>\n2,40<\/span><\/td>\n2,58<\/span><\/td>\n31<\/span><\/td>\n<\/tr>\n
69<\/span><\/td>\n74<\/span><\/td>\nFLUTLICHT – Agentur f\u00fcr Kommunikation <\/span><\/td>\n2,36<\/span><\/td>\nk.A.<\/span><\/td>\n23<\/span><\/td>\n<\/tr>\n
70<\/span><\/td>\n71<\/span><\/td>\n3K Agentur f\u00fcr Kommunikation 1)<\/span><\/td>\n2,32<\/span><\/td>\nk.A.<\/span><\/td>\n18<\/span><\/td>\n<\/tr>\n
71<\/span><\/td>\n78<\/span><\/td>\nrheinfaktor – Agentur f\u00fcr Kommunikation <\/span><\/td>\n2,31<\/span><\/td>\n2,90<\/span><\/td>\n19<\/span><\/td>\n<\/tr>\n
72<\/span><\/td>\n71<\/span><\/td>\nCommha Consulting <\/span><\/td>\n2,26<\/span><\/td>\n2,36<\/span><\/td>\n23<\/span><\/td>\n<\/tr>\n
73<\/span><\/td>\n74<\/span><\/td>\nRuess Group <\/span><\/td>\n2,17<\/span><\/td>\n4,27<\/span><\/td>\n19<\/span><\/td>\n<\/tr>\n
74<\/span><\/td>\n77<\/span><\/td>\nDederichs & Reinecke Public Relations <\/span><\/td>\n2,13<\/span><\/td>\n2,54<\/span><\/td>\n26<\/span><\/td>\n<\/tr>\n
75<\/span><\/td>\n79<\/span><\/td>\nAdvicepartners <\/span><\/td>\n2,06<\/span><\/td>\nk.A.<\/span><\/td>\n17<\/span><\/td>\n<\/tr>\n
76<\/span><\/td>\n89<\/span><\/td>\nRiba:BusinessTalk <\/span><\/td>\n2,00<\/span><\/td>\nk.A.<\/span><\/td>\n18<\/span><\/td>\n<\/tr>\n
77<\/span><\/td>\n86<\/span><\/td>\nWEFRA PR Gesellschaft f\u00fcr Public Relations <\/span><\/td>\n1,92<\/span><\/td>\n2,77<\/span><\/td>\n16<\/span><\/td>\n<\/tr>\n
78<\/span><\/td>\n81<\/span><\/td>\nBZ.COMM 3)<\/span><\/td>\n1,92<\/span><\/td>\nk.A.<\/span><\/td>\n16<\/span><\/td>\n<\/tr>\n
79<\/span><\/td>\n81<\/span><\/td>\nSpree-Presse- und PR-B\u00fcro GmbH <\/span><\/td>\n1,90<\/span><\/td>\nk.A.<\/span><\/td>\n16<\/span><\/td>\n<\/tr>\n
80<\/span><\/td>\n80<\/span><\/td>\nPublik. Agentur f\u00fcr Kommunikation GmbH <\/span><\/td>\n1,87<\/span><\/td>\n2,21<\/span><\/td>\n24<\/span><\/td>\n<\/tr>\n
81<\/span><\/td>\n65<\/span><\/td>\nFaupel Communication <\/span><\/td>\n1,83<\/span><\/td>\n3,25<\/span><\/td>\n29<\/span><\/td>\n<\/tr>\n
82<\/span><\/td>\n89<\/span><\/td>\nKARKALIS COMMUNICATIONS 3)<\/span><\/td>\n1,80<\/span><\/td>\nk.A.<\/span><\/td>\n20<\/span><\/td>\n<\/tr>\n
83<\/span><\/td>\n85<\/span><\/td>\nYupik Marketing Public Relations GmbH 3)<\/span><\/td>\n1,76<\/span><\/td>\nk.A.<\/span><\/td>\n11<\/span><\/td>\n<\/tr>\n
84<\/span><\/td>\n96<\/span><\/td>\nSputnik <\/span><\/td>\n1,67<\/span><\/td>\nk.A.<\/span><\/td>\n27<\/span><\/td>\n<\/tr>\n
85<\/span><\/td>\n93<\/span><\/td>\nHansmann PR, Brunnthaler & Geisler <\/span><\/td>\n1,66<\/span><\/td>\n2,64<\/span><\/td>\n18<\/span><\/td>\n<\/tr>\n
86<\/span><\/td>\n87<\/span><\/td>\nCOMEO Dialog, Werbung, PR 1)<\/span><\/td>\n1,64<\/span><\/td>\nk.A.<\/span><\/td>\n19<\/span><\/td>\n<\/tr>\n
87<\/span><\/td>\n89<\/span><\/td>\nSympra GmbH (GPRA) <\/span><\/td>\n1,60<\/span><\/td>\nk.A.<\/span><\/td>\n18<\/span><\/td>\n<\/tr>\n
88<\/span><\/td>\n84<\/span><\/td>\nDie Wortwerkstatt <\/span><\/td>\n1,54<\/span><\/td>\n2,28<\/span><\/td>\n17<\/span><\/td>\n<\/tr>\n
89<\/span><\/td>\n88<\/span><\/td>\nPress’n’Relations <\/span><\/td>\n1,53<\/span><\/td>\n1,98<\/span><\/td>\n19<\/span><\/td>\n<\/tr>\n
90<\/span><\/td>\n117<\/span><\/td>\nthe.messengers 3)<\/span><\/td>\n1,50<\/span><\/td>\nk.A.<\/span><\/td>\n15<\/span><\/td>\n<\/tr>\n
91<\/span><\/td>\n117<\/span><\/td>\nKruger Media GmbH <\/span><\/td>\n1,45<\/span><\/td>\n1,70<\/span><\/td>\n17<\/span><\/td>\n<\/tr>\n
92<\/span><\/td>\n95<\/span><\/td>\nSEIFERT PR 3)<\/span><\/td>\n1,44<\/span><\/td>\nk.A.<\/span><\/td>\n16<\/span><\/td>\n<\/tr>\n
92<\/span><\/td>\n102<\/span><\/td>\nAufgesang 3)<\/span><\/td>\n1,44<\/span><\/td>\nk.A.<\/span><\/td>\n20<\/span><\/td>\n<\/tr>\n
94<\/span><\/td>\n99<\/span><\/td>\nMT-Medien <\/span><\/td>\n1,43<\/span><\/td>\n1,78<\/span><\/td>\n11<\/span><\/td>\n<\/tr>\n
95<\/span><\/td>\n103<\/span><\/td>\nDonner & Doria Public Relations GmbH <\/span><\/td>\n1,40<\/span><\/td>\n1,40<\/span><\/td>\n22<\/span><\/td>\n<\/tr>\n
95<\/span><\/td>\n97<\/span><\/td>\nKafka Kommunikation 1)<\/span><\/td>\n1,40<\/span><\/td>\nk.A.<\/span><\/td>\n15<\/span><\/td>\n<\/tr>\n
95<\/span><\/td>\n89<\/span><\/td>\nzeron <\/span><\/td>\n1,40<\/span><\/td>\n2,10<\/span><\/td>\n12<\/span><\/td>\n<\/tr>\n
98<\/span><\/td>\n94<\/span><\/td>\nSiccma Media <\/span><\/td>\n1,40<\/span><\/td>\n1,54<\/span><\/td>\n11<\/span><\/td>\n<\/tr>\n
99<\/span><\/td>\n100<\/span><\/td>\nKrauts PR 3)<\/span><\/td>\n1,35<\/span><\/td>\nk.A.<\/span><\/td>\n15<\/span><\/td>\n<\/tr>\n
100<\/span><\/td>\n112<\/span><\/td>\ninsignis <\/span><\/td>\n1,31<\/span><\/td>\n2,43<\/span><\/td>\n21<\/span><\/td>\n<\/tr>\n
101<\/span><\/td>\n103<\/span><\/td>\nMW Office Gesellschaft f\u00fcr Marketing und Werbung <\/span><\/td>\n1,31<\/span><\/td>\n1,49<\/span><\/td>\n9<\/span><\/td>\n<\/tr>\n
102<\/span><\/td>\n107<\/span><\/td>\nHarvard Engage! Communications GmbH 2)<\/span><\/td>\n1,21<\/span><\/td>\nk.A.<\/span><\/td>\n15<\/span><\/td>\n<\/tr>\n
103<\/span><\/td>\n105<\/span><\/td>\nvibrio. Kommunikationsmanagement Dr. Kausch <\/span><\/td>\n1,20<\/span><\/td>\n1,23<\/span><\/td>\n16<\/span><\/td>\n<\/tr>\n
104<\/span><\/td>\n98<\/span><\/td>\nStraub & Straub <\/span><\/td>\n1,18<\/span><\/td>\n1,19<\/span><\/td>\n14<\/span><\/td>\n<\/tr>\n
105<\/span><\/td>\n122<\/span><\/td>\nadel & link Public Relations <\/span><\/td>\n1,18<\/span><\/td>\n1,50<\/span><\/td>\n14<\/span><\/td>\n<\/tr>\n
106<\/span><\/td>\n144<\/span><\/td>\nTonka <\/span><\/td>\n1,15<\/span><\/td>\n1,20<\/span><\/td>\n15<\/span><\/td>\n<\/tr>\n
107<\/span><\/td>\n115<\/span><\/td>\nM\u00f6ller Horcher Public Relations <\/span><\/td>\n1,13<\/span><\/td>\n1,18<\/span><\/td>\n16<\/span><\/td>\n<\/tr>\n
108<\/span><\/td>\n106<\/span><\/td>\nFORMAT Communications Consultants <\/span><\/td>\n1,13<\/span><\/td>\n2,40<\/span><\/td>\n13<\/span><\/td>\n<\/tr>\n
109<\/span><\/td>\n112<\/span><\/td>\nCGC Cramer PR im Gesundheitswesen und Consultant <\/span><\/td>\n1,10<\/span><\/td>\n1,70<\/span><\/td>\n11<\/span><\/td>\n<\/tr>\n
109<\/span><\/td>\n0<\/span><\/td>\nHartzkom <\/span><\/td>\n1,10<\/span><\/td>\nk.A.<\/span><\/td>\n18<\/span><\/td>\n<\/tr>\n
111<\/span><\/td>\n100<\/span><\/td>\nwbpr Kommunikation 3)<\/span><\/td>\n1,08<\/span><\/td>\nk.A.<\/span><\/td>\n12<\/span><\/td>\n<\/tr>\n
112<\/span><\/td>\n108<\/span><\/td>\ncrossrelations brandworks <\/span><\/td>\n1,07<\/span><\/td>\n1,16<\/span><\/td>\n11<\/span><\/td>\n<\/tr>\n
113<\/span><\/td>\n109<\/span><\/td>\nMasterMedia Beratungsgesellschaft f\u00fcr Kommunikation 3)<\/span><\/td>\n0,99<\/span><\/td>\nk.A.<\/span><\/td>\n11<\/span><\/td>\n<\/tr>\n
113<\/span><\/td>\n114<\/span><\/td>\nKohl PR & Partner 3)<\/span><\/td>\n0,99<\/span><\/td>\nk.A.<\/span><\/td>\n11<\/span><\/td>\n<\/tr>\n
113<\/span><\/td>\n117<\/span><\/td>\nMuthKomm 1)<\/span><\/td>\n0,99<\/span><\/td>\nk.A.<\/span><\/td>\n11<\/span><\/td>\n<\/tr>\n
116<\/span><\/td>\n120<\/span><\/td>\nOseon <\/span><\/td>\n0,89<\/span><\/td>\n0,98<\/span><\/td>\n12<\/span><\/td>\n<\/tr>\n
117<\/span><\/td>\n127<\/span><\/td>\nBrandrevier <\/span><\/td>\n0,86<\/span><\/td>\n1,22<\/span><\/td>\n9<\/span><\/td>\n<\/tr>\n
118<\/span><\/td>\n116<\/span><\/td>\nBBGK Berliner Botschaft Gesellschaft f\u00fcr Kommunikation <\/span><\/td>\n0,85<\/span><\/td>\n1,03<\/span><\/td>\n8<\/span><\/td>\n<\/tr>\n
119<\/span><\/td>\n129<\/span><\/td>\nSage & Schreibe Public Relations <\/span><\/td>\n0,83<\/span><\/td>\n1,12<\/span><\/td>\n7<\/span><\/td>\n<\/tr>\n
120<\/span><\/td>\n121<\/span><\/td>\nredRobin Strategic Public Relations <\/span><\/td>\n0,79<\/span><\/td>\n0,82<\/span><\/td>\n8<\/span><\/td>\n<\/tr>\n
121<\/span><\/td>\n135<\/span><\/td>\n42ponies GmbH <\/span><\/td>\n0,79<\/span><\/td>\n1,29<\/span><\/td>\n14<\/span><\/td>\n<\/tr>\n
122<\/span><\/td>\n123<\/span><\/td>\nProfil Marketing <\/span><\/td>\n0,76<\/span><\/td>\n0,91<\/span><\/td>\n9<\/span><\/td>\n<\/tr>\n
123<\/span><\/td>\n124<\/span><\/td>\nPublic Relations v. Hoyningen-Huene & Partner <\/span><\/td>\n0,75<\/span><\/td>\n0,95<\/span><\/td>\n10<\/span><\/td>\n<\/tr>\n
124<\/span><\/td>\n125<\/span><\/td>\nPronomen Public Relations und Produktkommunikation <\/span><\/td>\n0,73<\/span><\/td>\nk.A.<\/span><\/td>\n8<\/span><\/td>\n<\/tr>\n
125<\/span><\/td>\n130<\/span><\/td>\nwilhelm innovative medien <\/span><\/td>\n0,72<\/span><\/td>\nk.A.<\/span><\/td>\n12<\/span><\/td>\n<\/tr>\n
126<\/span><\/td>\n133<\/span><\/td>\nHEINRICH Agentur f\u00fcr Kommunikation <\/span><\/td>\n0,70<\/span><\/td>\nk.A.<\/span><\/td>\n9<\/span><\/td>\n<\/tr>\n
127<\/span><\/td>\n128<\/span><\/td>\nAzetPR International Public Relations <\/span><\/td>\n0,70<\/span><\/td>\nk.A.<\/span><\/td>\n10<\/span><\/td>\n<\/tr>\n
128<\/span><\/td>\n137<\/span><\/td>\nwe care communications 3)<\/span><\/td>\n0,54<\/span><\/td>\nk.A.<\/span><\/td>\n10<\/span><\/td>\n<\/tr>\n
129<\/span><\/td>\n130<\/span><\/td>\nindex Agentur f\u00fcr strategische \u00d6ffentlichkeitsarbeit und Werbung <\/span><\/td>\n0,54<\/span><\/td>\nk.A.<\/span><\/td>\n15<\/span><\/td>\n<\/tr>\n
130<\/span><\/td>\n132<\/span><\/td>\nabout:communication (ehemals: pr people) <\/span><\/td>\n0,49<\/span><\/td>\n0,53<\/span><\/td>\n5<\/span><\/td>\n<\/tr>\n
131<\/span><\/td>\n137<\/span><\/td>\nWeb&Tech PR GmbH \/ Touchdown PR Deutschland <\/span><\/td>\n0,44<\/span><\/td>\nk.A.<\/span><\/td>\n8<\/span><\/td>\n<\/tr>\n
132<\/span><\/td>\n136<\/span><\/td>\npr nord.neue kommunikation. <\/span><\/td>\n0,42<\/span><\/td>\n0,51<\/span><\/td>\n10<\/span><\/td>\n<\/tr>\n
133<\/span><\/td>\n0<\/span><\/td>\nTourism Unlimited 1)<\/span><\/td>\n0,40<\/span><\/td>\nk.A.<\/span><\/td>\n5<\/span><\/td>\n<\/tr>\n
134<\/span><\/td>\n0<\/span><\/td>\nFirefly Communications 1)<\/span><\/td>\n0,36<\/span><\/td>\nk.A.<\/span><\/td>\n4<\/span><\/td>\n<\/tr>\n
135<\/span><\/td>\n140<\/span><\/td>\nMichael Tobias Content Marketing <\/span><\/td>\n0,33<\/span><\/td>\nk.A.<\/span><\/td>\n5<\/span><\/td>\n<\/tr>\n
136<\/span><\/td>\n139<\/span><\/td>\nDENKBAR – PR & Marketing GmbH <\/span><\/td>\n0,30<\/span><\/td>\nk.A.<\/span><\/td>\n7<\/span><\/td>\n<\/tr>\n
137<\/span><\/td>\n141<\/span><\/td>\noha communication <\/span><\/td>\n0,11<\/span><\/td>\nk.A.<\/span><\/td>\n1<\/span><\/td>\n<\/tr>\n
138<\/span><\/td>\n142<\/span><\/td>\nCOM.SENSE <\/span><\/td>\n0,08<\/span><\/td>\n0,09<\/span><\/td>\n1<\/span><\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n724,18<\/span><\/b><\/td>\n\u00a0<\/span><\/b><\/td>\n6481<\/span><\/b><\/td>\n<\/tr>\n
Quelle: Pfeffer 2018<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\nLegende:<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\nk.V.<\/span><\/td>\nkein Vergleichswert in 2017, Wert aus 2018 wurde nicht in Steigerungsberechnung einbezogen<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\nk.A.<\/span><\/td>\nDie Agentur hat hierzu keine Angabe gemacht.<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n1)<\/span><\/td>\nAgentur\u00a0meldet nur Mitarbeiterzahl. Das Honorar f\u00fcr 2018 wurde hochgerechnet in der Regel mit den Durchschnitts-Pro-Kopf-Ums\u00e4tzen aus 2017.<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n2)<\/span><\/td>\nDie Angaben dieser Agentur werden durch das\u00a0Sarbanes-Oxley-Gesetz\u00a0der USA beeinflusst. Noch nicht an der NYSE (New Yorker B\u00f6rse) gemeldete und von der SEC (B\u00f6rsenaufsicht) noch nicht genehmigte Zahlen d\u00fcrfen nicht publiziert werden. Au\u00dferdem meldet die Agentur zumeist nicht selbst. Die Daten f\u00fcr 2018 wurden von Gerhard A. Pfeffer ermittelt\/hochgerechnet und in der Regel mit den Durchschnitts-Pro-Kopf-Ums\u00e4tzen aus 2017 berechnet.<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n3)<\/span><\/td>\nAgentur meldet nicht selbst.\u00a0Der Honorar-Umsatz 2018 wurde von G. Pfeffer recherchiert und hochgerechnet –\u00a0in der Regel mit den Durchschnitts-Pro-Kopf-Ums\u00e4tzen aus 2017.<\/span><\/b><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n4)<\/span><\/td>\nDie zahlreichen\u00a0EU-Kampagnen\u00a0der Agentur, die\u00a0in den Ums\u00e4tzen in Deutschland enthalten\u00a0sind, werden zus\u00e4tzlich von weiteren circa 114 Mitarbeitern, in den 28 EU-Mitgliedsstaaten umgesetzt. Diese d\u00fcrfen nach den Regularien des Rankings aber nicht gemeldet werden. W\u00fcrde man das tun (341+114=455), l\u00e4ge der Pro-Kopf-Honorar im branchen\u00fcblichen Korridor mit 135,7 TEUR.<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/tr>\n
\u00a0<\/span><\/td>\n5)<\/span><\/td>\nDie Daten f\u00fcr BCW Burson Cohn Wolfe setzen sich zusammen aus den bisherigen Agenturen B-M Burson-Marsteller und C&W Cohn & Wolfe. 2017: 8,36 Mio.Euro Honorarumsatz f\u00fcr B-M + 7,71 Mio.Euro f\u00fcr C&W. Zusammen: 16,07 Mio.Euro als Vergleichszahl\/Berechnungsgrundlage f\u00fcrs Ranking 2018, h\u00e4tte in 2017 die Position 9 bedeutet.<\/span><\/td>\n\u00a0<\/span><\/td>\n\u00a0<\/span><\/td>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Blogger-Relevanz-Index 2018<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Pfeffer Agenturranking 2018 – Langfassung Wer sind die umsatzst\u00e4rksten PR- und Kommunikationsagenturen? Nummer eins ist\u00a0 MC Group (Media Consulta), gefolgt von FischerAppeltauf Platz zwei und Ketchum Agenturgruppe auf Platz drei, listet das neue Agenturranking von Gerhard Pfeffer auf. Ihnen folgen … Weiterlesen →<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[8235,2633,7320,8239,8236,8238,8237,869],"class_list":["post-670573","post","type-post","status-publish","format-standard","hentry","category-allgemein","tag-agenturranking","tag-fischerappelt","tag-gerhard-pfeffer","tag-ketchum","tag-kommunikationsagenturen","tag-mc","tag-pfeffer-ranking","tag-pr-agenturen"],"_links":{"self":[{"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/posts\/670573","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/comments?post=670573"}],"version-history":[{"count":2,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/posts\/670573\/revisions"}],"predecessor-version":[{"id":670579,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/posts\/670573\/revisions\/670579"}],"wp:attachment":[{"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/media?parent=670573"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/categories?post=670573"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/tags?post=670573"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}