{"id":666034,"date":"2017-09-29T01:41:59","date_gmt":"2017-09-28T23:41:59","guid":{"rendered":"https:\/\/blog.wiwo.de\/management\/?p=666034"},"modified":"2017-09-29T01:41:59","modified_gmt":"2017-09-28T23:41:59","slug":"interbrand-markenwert-ranking-apple-wieder-auf-platz-eins-mercedes-benz-die-wertvollste-deutsche-markte","status":"publish","type":"post","link":"https:\/\/blog.wiwo.de\/management\/2017\/09\/29\/interbrand-markenwert-ranking-apple-wieder-auf-platz-eins-mercedes-benz-die-wertvollste-deutsche-markte\/","title":{"rendered":"Interbrand-Markenwert-Ranking: Apple wieder auf Platz eins, Mercedes-Benz die wertvollste deutsche Markte"},"content":{"rendered":"

Apple ist wieder auf Platz eins im Interbrand-Ranking Best Global Brands – vor Google und Microsoft. Coca-Cola wurde von Microsoft auf Platz vier verdr\u00e4ngt. Der Apple-Markenwert liegt bei 184,2 Milliarden US-Dollar. Die wertvollste deutsche Marke unter den Top-Ten ist Mercedes-Benz auf Platz neun mit 47,8 Millionen Euro. Adidas gelang es, von Platz 60 auf 55 zu klettern.<\/p>\n

Erstmals landeten Netflix und Salesforce unter den Top-100 und zwar auf den Pl\u00e4tzen 78 beziehungsweise 84. Wieder dabei ist Ferrari und sprang auf Rang 88.<\/p>\n

 <\/p>\n

Vier deutsche Top-Marken plus sechs Prozent<\/strong><\/p>\n

\n

SAP, Porsche, Allianz und Siemens haben ein Plus von sechs Prozent. Mini wuchs um drei Prozent und Audi sowie Volkswagen steigerten sich um zwei beziehungsweise ein Prozent. BMW und DHL hielten ihr Vorjahresergebnis.<\/p>\n<\/div>\n

 <\/p>\n

Simon Thun, CEO von Interbrand Central & Eastern Europe sagt:\u00a0\u201eMarken k\u00f6nnen in diesem Umfeld einerseits als klare und best\u00e4ndige Orientierungspunkte dienen und andererseits selbst zum Kristallisationspunkt f\u00fcr Ver\u00e4nderungen in den Unternehmen wie auch gegen\u00fcber den Kunden werden. Die Unternehmen hinter den Marken in unserem Ranking haben verstanden, dass Marken gerade in Zeiten der Ver\u00e4nderung eine wichtige Plattform f\u00fcr Wachstum sind.\u201c<\/p>\n

Den gr\u00f6\u00dften Zuwachs hatte bereits zum zweiten Mal in Folge Facebook: Mit einer Steigerung des Markenwertes von erneut 48 Prozent kam die Social-Media-Marke auf Platz acht. Amazon legte 29 Prozent zu und steigerte sich von Platz acht auf Platz f\u00fcnf.\u00a0Ihnen folgen Adobe mit 19, adidas mit 17 und Starbucks mit 16 Prozent.<\/p>\n

Interbrand res\u00fcmiert: Mehr als die H\u00e4lfte der Best-Global-Brand-Marken stammen aus den vier Branchen: Automobil (16 Marken), Technologie (15 Marken), Finanzdienstleistungen (zw\u00f6lf Marken) und FMCG (neun Marken).<\/p>\n

Die Branchen im Detail:\u00a0Einzelhandel ist mit rund 19 Prozent die Branche mit dem gr\u00f6\u00dften Wachstum. Ihr folgen Sportartikel mit einem Plus von zehn Prozent, Technologie mit acht Prozent, Logistik mit sieben Prozent und Finanzdienstleistungen mit sechs Prozent.<\/p>\n

Insgesamt haben die Top-100-Marken einen Wert von 1,87 Billionen US-Dollar (Plus vier Prozent im Vorjahresvergleich) – ein neuer Rekordwert. \u00a0www.bestglobalbrands.com<\/a>.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Apple ist teuerste Marke – E<\/strong>inzige deutsche Top-Ten-Marke ist Mercedes-Benz<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Interbrand’s Best Global Brands Table 2017<\/strong><\/td>\n<\/tr>\n
Rank<\/strong><\/td>\nBrand<\/strong><\/td>\nSector<\/strong><\/td>\nBrand Value USD (BV)<\/strong><\/td>\n<\/tr>\n
2017<\/strong><\/td>\n2016<\/strong><\/td>\n2017<\/strong><\/td>\n2016<\/strong><\/td>\n% change<\/strong><\/td>\n<\/tr>\n
1<\/td>\n1<\/td>\nApple<\/td>\nTechnology<\/td>\n\u00a0 184.154<\/td>\n\u00a0 178.119<\/td>\n3%<\/td>\n<\/tr>\n
2<\/td>\n2<\/td>\nGoogle<\/td>\nTechnology<\/td>\n\u00a0 141.703<\/td>\n\u00a0 133.252<\/td>\n6%<\/td>\n<\/tr>\n
3<\/td>\n4<\/td>\nMicrosoft<\/td>\nTechnology<\/td>\n\u00a0\u00a0\u00a0 79.999<\/td>\n\u00a0\u00a0\u00a0 72.795<\/td>\n10%<\/td>\n<\/tr>\n
4<\/td>\n3<\/td>\nCoca-Cola<\/td>\nBeverages<\/td>\n\u00a0\u00a0\u00a0 69.733<\/td>\n\u00a0\u00a0\u00a0 73.102<\/td>\n-5%<\/td>\n<\/tr>\n
5<\/td>\n8<\/td>\nAmazon<\/td>\nRetail<\/td>\n\u00a0\u00a0\u00a0 64.796<\/td>\n\u00a0\u00a0\u00a0 50.338<\/td>\n29%<\/td>\n<\/tr>\n
6<\/td>\n7<\/td>\nSamsung<\/td>\nTechnology<\/td>\n\u00a0\u00a0\u00a0 56.249<\/td>\n\u00a0\u00a0\u00a0 51.808<\/td>\n9%<\/td>\n<\/tr>\n
7<\/td>\n5<\/td>\nToyota<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0 50.291<\/td>\n\u00a0\u00a0\u00a0 53.580<\/td>\n-6%<\/td>\n<\/tr>\n
8<\/td>\n15<\/td>\nFacebook<\/td>\nTechnology<\/td>\n\u00a0\u00a0\u00a0 48.188<\/td>\n\u00a0\u00a0\u00a0 32.593<\/td>\n48%<\/td>\n<\/tr>\n
9<\/td>\n9<\/td>\nMercedes-Benz<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0 47.829<\/td>\n\u00a0\u00a0\u00a0 43.490<\/td>\n10%<\/td>\n<\/tr>\n
10<\/td>\n6<\/td>\nIBM<\/td>\nBusiness Services<\/td>\n\u00a0\u00a0\u00a0 46.829<\/td>\n\u00a0\u00a0\u00a0 52.500<\/td>\n-11%<\/td>\n<\/tr>\n
11<\/td>\n10<\/td>\nGE<\/td>\nDiversified<\/td>\n\u00a0\u00a0\u00a0 44.208<\/td>\n\u00a0\u00a0\u00a0 43.130<\/td>\n3%<\/td>\n<\/tr>\n
12<\/td>\n12<\/td>\nMcDonald’s<\/td>\nRestaurants<\/td>\n\u00a0\u00a0\u00a0 41.533<\/td>\n\u00a0\u00a0\u00a0 39.381<\/td>\n5%<\/td>\n<\/tr>\n
13<\/td>\n11<\/td>\nBMW<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0 41.521<\/td>\n\u00a0\u00a0\u00a0 41.535<\/td>\n0%<\/td>\n<\/tr>\n
14<\/td>\n13<\/td>\nDisney<\/td>\nMedia<\/td>\n\u00a0\u00a0\u00a0 40.772<\/td>\n\u00a0\u00a0\u00a0 38.790<\/td>\n5%<\/td>\n<\/tr>\n
15<\/td>\n14<\/td>\nIntel<\/td>\nTechnology<\/td>\n\u00a0\u00a0\u00a0 39.459<\/td>\n\u00a0\u00a0\u00a0 36.952<\/td>\n7%<\/td>\n<\/tr>\n
16<\/td>\n16<\/td>\nCisco<\/td>\nTechnology<\/td>\n\u00a0\u00a0\u00a0 31.930<\/td>\n\u00a0\u00a0\u00a0 30.948<\/td>\n3%<\/td>\n<\/tr>\n
17<\/td>\n17<\/td>\nOracle<\/td>\nTechnology<\/td>\n\u00a0\u00a0\u00a0 27.466<\/td>\n\u00a0\u00a0\u00a0 26.552<\/td>\n3%<\/td>\n<\/tr>\n
18<\/td>\n18<\/td>\nNike<\/td>\nSporting Goods<\/td>\n\u00a0\u00a0\u00a0 27.021<\/td>\n\u00a0\u00a0\u00a0 25.034<\/td>\n8%<\/td>\n<\/tr>\n
19<\/td>\n19<\/td>\nLouis Vuitton<\/td>\nLuxury<\/td>\n\u00a0\u00a0\u00a0 22.919<\/td>\n\u00a0\u00a0\u00a0 23.998<\/td>\n-4%<\/td>\n<\/tr>\n
20<\/td>\n21<\/td>\nHonda<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0 22.696<\/td>\n\u00a0\u00a0\u00a0 22.106<\/td>\n3%<\/td>\n<\/tr>\n
21<\/td>\n22<\/td>\nSAP<\/td>\nTechnology<\/td>\n\u00a0\u00a0\u00a0 22.635<\/td>\n\u00a0\u00a0\u00a0 21.293<\/td>\n6%<\/td>\n<\/tr>\n
22<\/td>\n23<\/td>\nPepsi<\/td>\nBeverages<\/td>\n\u00a0\u00a0\u00a0 20.491<\/td>\n\u00a0\u00a0\u00a0 20.265<\/td>\n1%<\/td>\n<\/tr>\n
23<\/td>\n20<\/td>\nH&M<\/td>\nApparel<\/td>\n\u00a0\u00a0\u00a0 20.488<\/td>\n\u00a0\u00a0\u00a0 22.681<\/td>\n-10%<\/td>\n<\/tr>\n
24<\/td>\n27<\/td>\nZara<\/td>\nApparel<\/td>\n\u00a0\u00a0\u00a0 18.573<\/td>\n\u00a0\u00a0\u00a0 16.766<\/td>\n11%<\/td>\n<\/tr>\n
25<\/td>\n26<\/td>\nIKEA<\/td>\nRetail<\/td>\n\u00a0\u00a0\u00a0 18.472<\/td>\n\u00a0\u00a0\u00a0 17.834<\/td>\n4%<\/td>\n<\/tr>\n
26<\/td>\n24<\/td>\nGillette<\/td>\nFMCG<\/td>\n\u00a0\u00a0\u00a0 18.200<\/td>\n\u00a0\u00a0\u00a0 19.950<\/td>\n-9%<\/td>\n<\/tr>\n
27<\/td>\n25<\/td>\nAmerican Express<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0 17.787<\/td>\n\u00a0\u00a0\u00a0 18.358<\/td>\n-3%<\/td>\n<\/tr>\n
28<\/td>\n28<\/td>\nPampers<\/td>\nFMCG<\/td>\n\u00a0\u00a0\u00a0 16.416<\/td>\n\u00a0\u00a0\u00a0 16.134<\/td>\n2%<\/td>\n<\/tr>\n
29<\/td>\n29<\/td>\nUPS<\/td>\nLogistics<\/td>\n\u00a0\u00a0\u00a0 16.387<\/td>\n\u00a0\u00a0\u00a0 15.333<\/td>\n7%<\/td>\n<\/tr>\n
30<\/td>\n31<\/td>\nJ.P. Morgan<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0 15.749<\/td>\n\u00a0\u00a0\u00a0 14.227<\/td>\n11%<\/td>\n<\/tr>\n
31<\/td>\n30<\/td>\nBudweiser<\/td>\nAlcohol<\/td>\n\u00a0\u00a0\u00a0 15.375<\/td>\n\u00a0\u00a0\u00a0 15.099<\/td>\n2%<\/td>\n<\/tr>\n
32<\/td>\n34<\/td>\nHerm\u00e8s<\/td>\nLuxury<\/td>\n\u00a0\u00a0\u00a0 14.210<\/td>\n\u00a0\u00a0\u00a0 12.833<\/td>\n11%<\/td>\n<\/tr>\n
33<\/td>\n33<\/td>\nFord<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0 13.643<\/td>\n\u00a0\u00a0\u00a0 12.962<\/td>\n5%<\/td>\n<\/tr>\n
34<\/td>\n32<\/td>\neBay<\/td>\nRetail<\/td>\n\u00a0\u00a0\u00a0 13.224<\/td>\n\u00a0\u00a0\u00a0 13.136<\/td>\n1%<\/td>\n<\/tr>\n
35<\/td>\n35<\/td>\nHyundai<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0 13.193<\/td>\n\u00a0\u00a0\u00a0 12.547<\/td>\n5%<\/td>\n<\/tr>\n
36<\/td>\n36<\/td>\nNescafe<\/td>\nBeverages<\/td>\n\u00a0\u00a0\u00a0 12.661<\/td>\n\u00a0\u00a0\u00a0 12.517<\/td>\n1%<\/td>\n<\/tr>\n
37<\/td>\n37<\/td>\nAccenture<\/td>\nBusiness Services<\/td>\n\u00a0\u00a0\u00a0 12.471<\/td>\n\u00a0\u00a0\u00a0 12.033<\/td>\n4%<\/td>\n<\/tr>\n
38<\/td>\n38<\/td>\nAudi<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0 12.023<\/td>\n\u00a0\u00a0\u00a0 11.799<\/td>\n2%<\/td>\n<\/tr>\n
39<\/td>\n43<\/td>\nNissan<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0 11.534<\/td>\n\u00a0\u00a0\u00a0 11.066<\/td>\n4%<\/td>\n<\/tr>\n
40<\/td>\n40<\/td>\nVolkswagen<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0 11.522<\/td>\n\u00a0\u00a0\u00a0 11.436<\/td>\n1%<\/td>\n<\/tr>\n
41<\/td>\n41<\/td>\nPhilips<\/td>\nElectronics<\/td>\n\u00a0\u00a0\u00a0 11.519<\/td>\n\u00a0\u00a0\u00a0 11.336<\/td>\n2%<\/td>\n<\/tr>\n
42<\/td>\n46<\/td>\nAXA<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0 11.073<\/td>\n\u00a0\u00a0\u00a0 10.579<\/td>\n5%<\/td>\n<\/tr>\n
43<\/td>\n39<\/td>\nKellogg’s<\/td>\nFMCG<\/td>\n\u00a0\u00a0\u00a0 10.972<\/td>\n\u00a0\u00a0\u00a0 11.711<\/td>\n-6%<\/td>\n<\/tr>\n
44<\/td>\n54<\/td>\nGoldman Sachs<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0 10.864<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 9.378<\/td>\n16%<\/td>\n<\/tr>\n
45<\/td>\n45<\/td>\nL’Or\u00e9al<\/td>\nFMCG<\/td>\n\u00a0\u00a0\u00a0 10.674<\/td>\n\u00a0\u00a0\u00a0 10.930<\/td>\n-2%<\/td>\n<\/tr>\n
46<\/td>\n49<\/td>\nCiti<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0 10.599<\/td>\n\u00a0\u00a0\u00a0 10.276<\/td>\n3%<\/td>\n<\/tr>\n
47<\/td>\n47<\/td>\nHSBC<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0 10.534<\/td>\n\u00a0\u00a0\u00a0 10.458<\/td>\n1%<\/td>\n<\/tr>\n
48<\/td>\n50<\/td>\nPorsche<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0 10.129<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 9.537<\/td>\n6%<\/td>\n<\/tr>\n
49<\/td>\n51<\/td>\nAllianz<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0 10.059<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 9.528<\/td>\n6%<\/td>\n<\/tr>\n
50<\/td>\n52<\/td>\nSiemens<\/td>\nDiversified<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 9.982<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 9.415<\/td>\n6%<\/td>\n<\/tr>\n
51<\/td>\n53<\/td>\nGucci<\/td>\nLuxury<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 9.969<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 9.385<\/td>\n6%<\/td>\n<\/tr>\n
52<\/td>\n42<\/td>\nCanon<\/td>\nElectronics<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 9.788<\/td>\n\u00a0\u00a0\u00a0 11.081<\/td>\n-12%<\/td>\n<\/tr>\n
53<\/td>\n48<\/td>\nHP<\/td>\nTechnology<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 9.541<\/td>\n\u00a0\u00a0\u00a0 10.386<\/td>\n-8%<\/td>\n<\/tr>\n
54<\/td>\n55<\/td>\nDanone<\/td>\nFMCG<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 9.322<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 9.197<\/td>\n1%<\/td>\n<\/tr>\n
55<\/td>\n60<\/td>\nadidas<\/td>\nSporting Goods<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 9.216<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 7.885<\/td>\n17%<\/td>\n<\/tr>\n
56<\/td>\n63<\/td>\nAdobe<\/td>\nTechnology<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 9.060<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 7.586<\/td>\n19%<\/td>\n<\/tr>\n
57<\/td>\n44<\/td>\nHewlett Packard Enterprise<\/td>\nTechnology<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 8.951<\/td>\n\u00a0\u00a0\u00a0 11.027<\/td>\n-19%<\/td>\n<\/tr>\n
58<\/td>\n59<\/td>\n3M<\/td>\nDiversified<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 8.947<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 8.199<\/td>\n9%<\/td>\n<\/tr>\n
59<\/td>\n56<\/td>\nNestl\u00e9<\/td>\nFMCG<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 8.728<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 8.708<\/td>\n0%<\/td>\n<\/tr>\n
60<\/td>\n64<\/td>\nStarbucks<\/td>\nRestaurants<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 8.704<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 7.490<\/td>\n16%<\/td>\n<\/tr>\n
61<\/td>\n58<\/td>\nSony<\/td>\nElectronics<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 8.474<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 8.315<\/td>\n2%<\/td>\n<\/tr>\n
62<\/td>\n57<\/td>\nColgate<\/td>\nFMCG<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 8.325<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 8.413<\/td>\n-1%<\/td>\n<\/tr>\n
63<\/td>\n65<\/td>\nMorgan Stanley<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 8.205<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 7.200<\/td>\n14%<\/td>\n<\/tr>\n
64<\/td>\n61<\/td>\nVisa<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 7.815<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 7.747<\/td>\n1%<\/td>\n<\/tr>\n
65<\/td>\n62<\/td>\nCartier<\/td>\nLuxury<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 7.547<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 7.738<\/td>\n-2%<\/td>\n<\/tr>\n
66<\/td>\n66<\/td>\nThomson Reuters<\/td>\nMedia<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 7.100<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 6.830<\/td>\n4%<\/td>\n<\/tr>\n
67<\/td>\n67<\/td>\nLego<\/td>\nFMCG<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 7.024<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 6.691<\/td>\n5%<\/td>\n<\/tr>\n
68<\/td>\n70<\/td>\nSantander<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 6.702<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 6.223<\/td>\n8%<\/td>\n<\/tr>\n
69<\/td>\n69<\/td>\nKia<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 6.681<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 6.326<\/td>\n6%<\/td>\n<\/tr>\n
70<\/td>\n72<\/td>\nHuawei<\/td>\nTechnology<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 6.676<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 5.835<\/td>\n14%<\/td>\n<\/tr>\n
71<\/td>\n76<\/td>\nMasterCard<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 6.350<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 5.736<\/td>\n11%<\/td>\n<\/tr>\n
72<\/td>\n79<\/td>\nFedEx<\/td>\nLogistics<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 6.255<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 5.579<\/td>\n12%<\/td>\n<\/tr>\n
73<\/td>\n78<\/td>\nLand Rover<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 6.095<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 5.696<\/td>\n7%<\/td>\n<\/tr>\n
74<\/td>\n73<\/td>\nJohnson & Johnson<\/td>\nFMCG<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 6.041<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 5.790<\/td>\n4%<\/td>\n<\/tr>\n
75<\/td>\n68<\/td>\nPanasonic<\/td>\nElectronics<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 5.983<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 6.365<\/td>\n-6%<\/td>\n<\/tr>\n
76<\/td>\n77<\/td>\nDHL<\/td>\nLogistics<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 5.715<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 5.708<\/td>\n0%<\/td>\n<\/tr>\n
77<\/td>\n80<\/td>\nHarley-Davidson<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 5.671<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 5.527<\/td>\n3%<\/td>\n<\/tr>\n
78<\/td>\nNEW<\/td>\nNetflix<\/td>\nMedia<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 5.592<\/td>\n<\/td>\nNew<\/td>\n<\/tr>\n
79<\/td>\n71<\/td>\nDiscovery<\/td>\nMedia<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 5.411<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 5.944<\/td>\n-9%<\/td>\n<\/tr>\n
80<\/td>\n90<\/td>\nPayPal<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 5.408<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 4.839<\/td>\n12%<\/td>\n<\/tr>\n
81<\/td>\n74<\/td>\nTiffany & Co.<\/td>\nLuxury<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 5.394<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 5.761<\/td>\n-6%<\/td>\n<\/tr>\n
82<\/td>\n85<\/td>\nJack Daniel’s<\/td>\nAlcohol<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 5.332<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 5.193<\/td>\n3%<\/td>\n<\/tr>\n
83<\/td>\n75<\/td>\nKFC<\/td>\nRestaurants<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 5.313<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 5.742<\/td>\n-7%<\/td>\n<\/tr>\n
84<\/td>\nNEW<\/td>\nSalesforce.com<\/td>\nTechnology<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 5.224<\/td>\n<\/td>\nNew<\/td>\n<\/tr>\n
85<\/td>\n87<\/td>\nHeineken<\/td>\nAlcohol<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 5.181<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 5.123<\/td>\n1%<\/td>\n<\/tr>\n
86<\/td>\n83<\/td>\nBurberry<\/td>\nLuxury<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 5.135<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 5.362<\/td>\n-4%<\/td>\n<\/tr>\n
87<\/td>\n88<\/td>\nMini<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 5.114<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 4.986<\/td>\n3%<\/td>\n<\/tr>\n
88<\/td>\nNEW<\/td>\nFerrari<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 4.876<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 3.980<\/td>\nNew<\/td>\n<\/tr>\n
89<\/td>\n82<\/td>\nCaterpillar<\/td>\nDiversified<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 4.868<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 5.425<\/td>\n-10%<\/td>\n<\/tr>\n
90<\/td>\n86<\/td>\nSprite<\/td>\nBeverages<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 4.842<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 5.148<\/td>\n-6%<\/td>\n<\/tr>\n
91<\/td>\n92<\/td>\nShell<\/td>\nEnergy<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 4.823<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 4.599<\/td>\n5%<\/td>\n<\/tr>\n
92<\/td>\n91<\/td>\nJohn Deere<\/td>\nDiversified<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 4.783<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 4.815<\/td>\n-1%<\/td>\n<\/tr>\n
93<\/td>\n93<\/td>\nCorona<\/td>\nAlcohol<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 4.776<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 4.509<\/td>\n6%<\/td>\n<\/tr>\n
94<\/td>\n81<\/td>\nPrada<\/td>\nLuxury<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 4.716<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 5.504<\/td>\n-14%<\/td>\n<\/tr>\n
95<\/td>\n89<\/td>\nDior<\/td>\nLuxury<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 4.587<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 4.909<\/td>\n-7%<\/td>\n<\/tr>\n
96<\/td>\n95<\/td>\nJohnnie Walker<\/td>\nAlcohol<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 4.405<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 4.317<\/td>\n2%<\/td>\n<\/tr>\n
97<\/td>\n96<\/td>\nSmirnoff<\/td>\nAlcohol<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 4.288<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 4.252<\/td>\n1%<\/td>\n<\/tr>\n
98<\/td>\n100<\/td>\nTesla<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 4.009<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 4.011<\/td>\n0%<\/td>\n<\/tr>\n
99<\/td>\n97<\/td>\nMo\u00ebt & Chandon<\/td>\nAlcohol<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 4.006<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 4.118<\/td>\n-3%<\/td>\n<\/tr>\n
100<\/td>\n99<\/td>\nLenovo<\/td>\nTechnology<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 4.004<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 4.045<\/td>\n-1%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Zur Methodik:\u00a0<\/strong>Interbrands 18. Best Global Brands Report untersucht den Beitrag von Marken zum Unternehmenswachstum\u2013 von der Erf\u00fcllung der Konsumentenerwartungen, bis hin zu ihrem Beitrag zum Wachstum des \u00f6konomischen Wertes.<\/p>\n

 <\/p>\n

 <\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Apple ist wieder auf Platz eins im Interbrand-Ranking Best Global Brands – vor Google und Microsoft. Coca-Cola wurde von Microsoft auf Platz vier verdr\u00e4ngt. Der Apple-Markenwert liegt bei 184,2 Milliarden US-Dollar. Die wertvollste deutsche Marke unter den Top-Ten ist Mercedes-Benz … Weiterlesen →<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[25,1795,40,69,105,235,2319,1718,357,474,553,6921,771,6923,5663,864,5079,941,966,6922,2282],"class_list":["post-666034","post","type-post","status-publish","format-standard","hentry","category-allgemein","tag-adidas","tag-allianz","tag-amazon","tag-apple","tag-audi","tag-coca-cola","tag-daimler-benz","tag-dhl","tag-facebook","tag-google","tag-interbrand","tag-markenwert-ranking","tag-microsoft","tag-mini","tag-netflix","tag-porsche","tag-salesforce","tag-sap","tag-siemens","tag-simon-thun","tag-starbucks"],"_links":{"self":[{"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/posts\/666034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/comments?post=666034"}],"version-history":[{"count":0,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/posts\/666034\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/media?parent=666034"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/categories?post=666034"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/tags?post=666034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}