{"id":658687,"date":"2015-10-05T13:26:40","date_gmt":"2015-10-05T11:26:40","guid":{"rendered":"https:\/\/blog.wiwo.de\/management\/?p=658687"},"modified":"2015-10-06T01:01:55","modified_gmt":"2015-10-05T23:01:55","slug":"interbrand-top-100-markenranking-weltweit-apple-immer-noch-teuerste-marke-weltweit-lego-als-newcomer","status":"publish","type":"post","link":"https:\/\/blog.wiwo.de\/management\/2015\/10\/05\/interbrand-top-100-markenranking-weltweit-apple-immer-noch-teuerste-marke-weltweit-lego-als-newcomer\/","title":{"rendered":"Interbrand Top-100-Markenwertranking weltweit: Apple immer noch teuerste Marke weltweit, Lego als newcomer"},"content":{"rendered":"

VW hat vier Pl\u00e4tze eingeb\u00fc\u00dft und steht auf Platz 35 –\u00a0hinter Honda auf Platz 19<\/strong><\/p>\n

Die Markenberatung Interbrand hat die neue Top100 weltweit vorgelegt: Auff\u00e4llig: Dominierend sind\u00a0deutsche und US-Marken.<\/p>\n

Im einzelnen: Porsche und die Allianz sind dabei mit zw\u00f6lf\u00a0beziehungsweise zehn\u00a0Prozent Markenwertsteigerung die Gewinner unter den deutschen Marken. BMW hat zum ersten Mal Mercedes-Benz \u00fcberholt,\u00a0Daimler\u00a0wurde durch Amazon verdr\u00e4ngt auf Platz zw\u00f6lf\u00a0– die zum ersten Mal unter den Top-Ten gelandet sind.<\/p>\n

Volkswagen ist trotz des Abgasskandals nur\u00a0vier Pl\u00e4tze von 31 auf 35 abgestiegen.<\/p>\n

Apple ist immer noch auf Platz eins die teuerste Marke und hat seinen Markenwert sogar um 43 Prozent auf 170,27 Milliarden US-Dollar gesteigert im Vorjahresvergleich. Der Grund sind wohl das Iphone 6 und die Apple-Watch.<\/p>\n

Die Social-Media-Marke Facebook hat den h\u00f6chsten Zuwachs im Best Global Brands Ranking 2015 mit einer Markenwertsteigerung von 54 Prozent auf 22 Milliarden US-Dollar und stieg auf Platz 23 von 29 auf.<\/p>\n

Die Luxusmarke Herm\u00e9s verbesserte sich um f\u00fcnf P\u00e4tze auf Rang 41, die Automarke Nissan sprang von Platz 56 erstmals unter die Top-50-Marke auf Platz 49.<\/p>\n

F\u00fcnf Marken sind neu unter den Top 100:\u00a0Lego (82), Paypal (97), Mini (98), Moet & Chandon (99) sowie Lenovo (100).<\/p>\n

\"Legoland<\/a>

Legoland Florida (Foto) CNN International)<\/p><\/div>\n

Vorjahresvergleich<\/strong>: https:\/\/blog.wiwo.de\/management\/2014\/10\/14\/markenranking-interbrand-deutsche-autobauer-vorn\/<\/a><\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Best Global Brands Ranking 2015<\/strong><\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Quelle: Interbrand 2015<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Rank<\/td>\nBrand<\/td>\nSector<\/td>\nBrand Value USD (BV)<\/td>\n<\/tr>\n
2015<\/td>\n2014<\/td>\n2015<\/td>\n2014<\/td>\n% change<\/td>\n<\/tr>\n
1<\/td>\n1<\/td>\nApple<\/td>\nTechnology<\/td>\n\u00a0170.276<\/td>\n######<\/td>\n43%<\/td>\n<\/tr>\n
2<\/td>\n2<\/td>\nGoogle<\/td>\nTechnology<\/td>\n\u00a0120.314<\/td>\n######<\/td>\n12%<\/td>\n<\/tr>\n
3<\/td>\n3<\/td>\nCoca-Cola<\/td>\nBeverages<\/td>\n\u00a0\u00a0\u00a0 \u00a0 78.423<\/td>\n\u00a081.563<\/td>\n-4%<\/td>\n<\/tr>\n
4<\/td>\n5<\/td>\nMicrosoft<\/td>\nTechnology<\/td>\n\u00a0\u00a0\u00a0 \u00a0 67.670<\/td>\n\u00a061.154<\/td>\n11%<\/td>\n<\/tr>\n
5<\/td>\n4<\/td>\nIBM<\/td>\nBusiness Services<\/td>\n\u00a0\u00a0\u00a0 \u00a0 65.095<\/td>\n\u00a072.244<\/td>\n-10%<\/td>\n<\/tr>\n
6<\/td>\n8<\/td>\nToyota<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0 \u00a0 49.048<\/td>\n\u00a042.392<\/td>\n16%<\/td>\n<\/tr>\n
7<\/td>\n7<\/td>\nSamsung<\/td>\nTechnology<\/td>\n\u00a0\u00a0\u00a0 \u00a0 45.297<\/td>\n\u00a045.462<\/td>\n0%<\/td>\n<\/tr>\n
8<\/td>\n6<\/td>\nGE<\/td>\nDiversified<\/td>\n\u00a0\u00a0\u00a0 \u00a0 42.267<\/td>\n\u00a045.480<\/td>\n-7%<\/td>\n<\/tr>\n
9<\/td>\n9<\/td>\nMcDonald’s<\/td>\nRestaurants<\/td>\n\u00a0\u00a0\u00a0 \u00a0 39.809<\/td>\n\u00a042.254<\/td>\n-6%<\/td>\n<\/tr>\n
10<\/td>\n15<\/td>\nAmazon<\/td>\nRetail<\/td>\n\u00a0\u00a0\u00a0 \u00a0 37.948<\/td>\n\u00a029.478<\/td>\n29%<\/td>\n<\/tr>\n
11<\/td>\n11<\/td>\nBMW<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0 \u00a0 37.212<\/td>\n\u00a034.214<\/td>\n9%<\/td>\n<\/tr>\n
12<\/td>\n10<\/td>\nMercedes-Benz<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0 \u00a0 36.711<\/td>\n\u00a034.338<\/td>\n7%<\/td>\n<\/tr>\n
13<\/td>\n13<\/td>\nDisney<\/td>\nMedia<\/td>\n\u00a0\u00a0\u00a0 \u00a0 36.514<\/td>\n\u00a032.223<\/td>\n13%<\/td>\n<\/tr>\n
14<\/td>\n12<\/td>\nIntel<\/td>\nTechnology<\/td>\n\u00a0\u00a0\u00a0 \u00a0 35.415<\/td>\n\u00a034.153<\/td>\n4%<\/td>\n<\/tr>\n
15<\/td>\n14<\/td>\nCisco<\/td>\nTechnology<\/td>\n\u00a0\u00a0\u00a0 \u00a0 29.854<\/td>\n\u00a030.936<\/td>\n-3%<\/td>\n<\/tr>\n
16<\/td>\n16<\/td>\nOracle<\/td>\nTechnology<\/td>\n\u00a0\u00a0\u00a0 \u00a0 27.283<\/td>\n\u00a025.980<\/td>\n5%<\/td>\n<\/tr>\n
17<\/td>\n22<\/td>\nNike<\/td>\nSporting Goods<\/td>\n\u00a0\u00a0\u00a0 \u00a0 23.070<\/td>\n\u00a019.875<\/td>\n16%<\/td>\n<\/tr>\n
18<\/td>\n17<\/td>\nHP<\/td>\nTechnology<\/td>\n\u00a0\u00a0\u00a0 \u00a0 23.056<\/td>\n\u00a023.758<\/td>\n-3%<\/td>\n<\/tr>\n
19<\/td>\n20<\/td>\nHonda<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0 \u00a0 22.975<\/td>\n\u00a021.673<\/td>\n6%<\/td>\n<\/tr>\n
20<\/td>\n19<\/td>\nLouis Vuitton<\/td>\nLuxury<\/td>\n\u00a0\u00a0\u00a0 \u00a0 22.250<\/td>\n\u00a022.552<\/td>\n-1%<\/td>\n<\/tr>\n
21<\/td>\n21<\/td>\nH&M<\/td>\nApparel<\/td>\n\u00a0\u00a0\u00a0 \u00a0 22.222<\/td>\n\u00a021.083<\/td>\n5%<\/td>\n<\/tr>\n
22<\/td>\n18<\/td>\nGillette<\/td>\nFMCG<\/td>\n\u00a0\u00a0\u00a0 \u00a0 22.218<\/td>\n\u00a022.845<\/td>\n-3%<\/td>\n<\/tr>\n
23<\/td>\n29<\/td>\nFacebook<\/td>\nTechnology<\/td>\n\u00a0\u00a0\u00a0 \u00a0 22.029<\/td>\n\u00a014.349<\/td>\n54%<\/td>\n<\/tr>\n
24<\/td>\n24<\/td>\nPepsi<\/td>\nBeverages<\/td>\n\u00a0\u00a0\u00a0 \u00a0 19.622<\/td>\n\u00a019.119<\/td>\n3%<\/td>\n<\/tr>\n
25<\/td>\n23<\/td>\nAmerican Express<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0 \u00a0 18.922<\/td>\n\u00a019.510<\/td>\n-3%<\/td>\n<\/tr>\n
26<\/td>\n25<\/td>\nSAP<\/td>\nTechnology<\/td>\n\u00a0\u00a0\u00a0 \u00a0 18.768<\/td>\n\u00a017.340<\/td>\n8%<\/td>\n<\/tr>\n
27<\/td>\n26<\/td>\nIKEA<\/td>\nRetail<\/td>\n\u00a0\u00a0\u00a0 \u00a0 16.541<\/td>\n\u00a015.885<\/td>\n4%<\/td>\n<\/tr>\n
28<\/td>\n30<\/td>\nPampers<\/td>\nFMCG<\/td>\n\u00a0\u00a0\u00a0 \u00a0 15.267<\/td>\n\u00a014.078<\/td>\n8%<\/td>\n<\/tr>\n
29<\/td>\n27<\/td>\nUPS<\/td>\nTransportation<\/td>\n\u00a0\u00a0\u00a0 \u00a0 14.723<\/td>\n\u00a014.470<\/td>\n2%<\/td>\n<\/tr>\n
30<\/td>\n36<\/td>\nZara<\/td>\nApparel<\/td>\n\u00a0\u00a0\u00a0 \u00a0 14.031<\/td>\n\u00a012.126<\/td>\n16%<\/td>\n<\/tr>\n
31<\/td>\n34<\/td>\nBudweiser<\/td>\nAlcohol<\/td>\n\u00a0\u00a0\u00a0 \u00a0 13.943<\/td>\n\u00a013.024<\/td>\n7%<\/td>\n<\/tr>\n
32<\/td>\n28<\/td>\neBay<\/td>\nRetail<\/td>\n\u00a0\u00a0\u00a0 \u00a0 13.940<\/td>\n\u00a014.358<\/td>\n-3%<\/td>\n<\/tr>\n
33<\/td>\n35<\/td>\nJ.P. Morgan<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0 \u00a0 13.749<\/td>\n\u00a012.456<\/td>\n10%<\/td>\n<\/tr>\n
34<\/td>\n32<\/td>\nKellogg’s<\/td>\nFMCG<\/td>\n\u00a0\u00a0\u00a0 \u00a0 12.637<\/td>\n\u00a013.442<\/td>\n-6%<\/td>\n<\/tr>\n
35<\/td>\n31<\/td>\nVolkswagen<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0 \u00a0 12.545<\/td>\n\u00a013.716<\/td>\n-9%<\/td>\n<\/tr>\n
36<\/td>\n38<\/td>\nNescafe<\/td>\nBeverages<\/td>\n\u00a0\u00a0\u00a0 \u00a0 12.257<\/td>\n\u00a011.406<\/td>\n7%<\/td>\n<\/tr>\n
37<\/td>\n33<\/td>\nHSBC<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0 \u00a0 11.656<\/td>\n\u00a013.142<\/td>\n-11%<\/td>\n<\/tr>\n
38<\/td>\n39<\/td>\nFord<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0 \u00a0 11.578<\/td>\n\u00a010.876<\/td>\n6%<\/td>\n<\/tr>\n
39<\/td>\n40<\/td>\nHyundai<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0 \u00a0 11.293<\/td>\n\u00a010.409<\/td>\n8%<\/td>\n<\/tr>\n
40<\/td>\n37<\/td>\nCanon<\/td>\nElectronics<\/td>\n\u00a0\u00a0\u00a0 \u00a0 11.278<\/td>\n\u00a011.702<\/td>\n-4%<\/td>\n<\/tr>\n
41<\/td>\n46<\/td>\nHerm\u00e8s<\/td>\nLuxury<\/td>\n\u00a0\u00a0\u00a0 \u00a0 10.944<\/td>\n\u00a0\u00a0 8.977<\/td>\n22%<\/td>\n<\/tr>\n
42<\/td>\n44<\/td>\nAccenture<\/td>\nBusiness Services<\/td>\n\u00a0\u00a0\u00a0 \u00a0 10.800<\/td>\n\u00a0\u00a0 9.882<\/td>\n9%<\/td>\n<\/tr>\n
43<\/td>\n43<\/td>\nL’Or\u00e9al<\/td>\nFMCG<\/td>\n\u00a0\u00a0\u00a0 \u00a0 10.798<\/td>\n\u00a010.163<\/td>\n6%<\/td>\n<\/tr>\n
44<\/td>\n45<\/td>\nAudi<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0 \u00a0 10.328<\/td>\n\u00a0\u00a0 9.831<\/td>\n5%<\/td>\n<\/tr>\n
45<\/td>\n48<\/td>\nCiti<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 9.784<\/td>\n\u00a0\u00a0 8.737<\/td>\n12%<\/td>\n<\/tr>\n
46<\/td>\n47<\/td>\nGoldman Sachs<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 9.526<\/td>\n\u00a0\u00a0 8.758<\/td>\n9%<\/td>\n<\/tr>\n
47<\/td>\n42<\/td>\nPhilips<\/td>\nElectronics<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 9.400<\/td>\n\u00a010.264<\/td>\n-8%<\/td>\n<\/tr>\n
48<\/td>\n53<\/td>\nAXA<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 9.254<\/td>\n\u00a0\u00a0 8.120<\/td>\n14%<\/td>\n<\/tr>\n
49<\/td>\n56<\/td>\nNissan<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 9.082<\/td>\n\u00a0\u00a0 7.623<\/td>\n19%<\/td>\n<\/tr>\n
50<\/td>\n41<\/td>\nGucci<\/td>\nLuxury<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 8.882<\/td>\n\u00a010.385<\/td>\n-14%<\/td>\n<\/tr>\n
51<\/td>\n51<\/td>\nDanone<\/td>\nFMCG<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 8.632<\/td>\n\u00a0\u00a0 8.205<\/td>\n5%<\/td>\n<\/tr>\n
52<\/td>\n54<\/td>\nNestl\u00e9<\/td>\nFMCG<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 8.588<\/td>\n\u00a0\u00a0 8.000<\/td>\n7%<\/td>\n<\/tr>\n
53<\/td>\n49<\/td>\nSiemens<\/td>\nDiversified<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 8.553<\/td>\n\u00a0\u00a0 8.672<\/td>\n-1%<\/td>\n<\/tr>\n
54<\/td>\n55<\/td>\nAllianz<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 8.498<\/td>\n\u00a0\u00a0 7.702<\/td>\n10%<\/td>\n<\/tr>\n
55<\/td>\n50<\/td>\nColgate<\/td>\nFMCG<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 8.464<\/td>\n\u00a0\u00a0 8.215<\/td>\n3%<\/td>\n<\/tr>\n
56<\/td>\n60<\/td>\nPorsche<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 8.055<\/td>\n\u00a0\u00a0 7.171<\/td>\n12%<\/td>\n<\/tr>\n
57<\/td>\n58<\/td>\nCartier<\/td>\nLuxury<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 7.924<\/td>\n\u00a0\u00a0 7.449<\/td>\n6%<\/td>\n<\/tr>\n
58<\/td>\n52<\/td>\nSony<\/td>\nElectronics<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 7.702<\/td>\n\u00a0\u00a0 8.133<\/td>\n-5%<\/td>\n<\/tr>\n
59<\/td>\n66<\/td>\n3M<\/td>\nDiversified<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 7.243<\/td>\n\u00a0\u00a0 6.177<\/td>\n17%<\/td>\n<\/tr>\n
60<\/td>\n63<\/td>\nMorgan Stanley<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 7.083<\/td>\n\u00a0\u00a0 6.334<\/td>\n12%<\/td>\n<\/tr>\n
61<\/td>\n69<\/td>\nVisa<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 6.870<\/td>\n\u00a0\u00a0 5.998<\/td>\n15%<\/td>\n<\/tr>\n
62<\/td>\n59<\/td>\nadidas<\/td>\nSporting Goods<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 6.811<\/td>\n\u00a0\u00a0 7.378<\/td>\n-8%<\/td>\n<\/tr>\n
63<\/td>\n57<\/td>\nThomson Reuters<\/td>\nMedia<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 6.583<\/td>\n\u00a0\u00a0 7.472<\/td>\n-12%<\/td>\n<\/tr>\n
64<\/td>\n67<\/td>\nDiscovery<\/td>\nMedia<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 6.509<\/td>\n\u00a0\u00a0 6.143<\/td>\n6%<\/td>\n<\/tr>\n
65<\/td>\n64<\/td>\nPanasonic<\/td>\nElectronics<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 6.436<\/td>\n\u00a0\u00a0 6.303<\/td>\n2%<\/td>\n<\/tr>\n
66<\/td>\n71<\/td>\nTiffany & Co.<\/td>\nLuxury<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 6.306<\/td>\n\u00a0\u00a0 5.936<\/td>\n6%<\/td>\n<\/tr>\n
67<\/td>\n76<\/td>\nStarbucks<\/td>\nRestaurants<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 6.266<\/td>\n\u00a0\u00a0 5.382<\/td>\n16%<\/td>\n<\/tr>\n
68<\/td>\n77<\/td>\nAdobe<\/td>\nTechnology<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 6.257<\/td>\n\u00a0\u00a0 5.333<\/td>\n17%<\/td>\n<\/tr>\n
69<\/td>\n70<\/td>\nPrada<\/td>\nLuxury<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 6.222<\/td>\n\u00a0\u00a0 5.977<\/td>\n4%<\/td>\n<\/tr>\n
70<\/td>\n75<\/td>\nSantander<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 6.097<\/td>\n\u00a0\u00a0 5.382<\/td>\n13%<\/td>\n<\/tr>\n
71<\/td>\n62<\/td>\nXerox<\/td>\nBusiness Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 6.033<\/td>\n\u00a0\u00a0 6.641<\/td>\n-9%<\/td>\n<\/tr>\n
72<\/td>\n61<\/td>\nCaterpillar<\/td>\nDiversified<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 5.976<\/td>\n\u00a0\u00a0 6.812<\/td>\n-12%<\/td>\n<\/tr>\n
73<\/td>\n73<\/td>\nBurberry<\/td>\nLuxury<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 5.873<\/td>\n\u00a0\u00a0 5.594<\/td>\n5%<\/td>\n<\/tr>\n
74<\/td>\n74<\/td>\nKia<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 5.666<\/td>\n\u00a0\u00a0 5.396<\/td>\n5%<\/td>\n<\/tr>\n
75<\/td>\n68<\/td>\nKFC<\/td>\nRestaurants<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 5.639<\/td>\n\u00a0\u00a0 6.059<\/td>\n-7%<\/td>\n<\/tr>\n
76<\/td>\n88<\/td>\nMasterCard<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 5.551<\/td>\n\u00a0\u00a0 4.758<\/td>\n17%<\/td>\n<\/tr>\n
77<\/td>\n78<\/td>\nJohnson & Johnson<\/td>\nFMCG<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 5.533<\/td>\n\u00a0\u00a0 5.194<\/td>\n7%<\/td>\n<\/tr>\n
78<\/td>\n65<\/td>\nShell<\/td>\nEnergy<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 5.530<\/td>\n\u00a0\u00a0 6.288<\/td>\n-12%<\/td>\n<\/tr>\n
79<\/td>\n87<\/td>\nHarley-Davidson<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 5.460<\/td>\n\u00a0\u00a0 4.772<\/td>\n14%<\/td>\n<\/tr>\n
80<\/td>\n81<\/td>\nDHL<\/td>\nTransportation<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 5.391<\/td>\n\u00a0\u00a0 5.084<\/td>\n6%<\/td>\n<\/tr>\n
81<\/td>\n72<\/td>\nSprite<\/td>\nBeverages<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 5.365<\/td>\n\u00a0\u00a0 5.646<\/td>\n-5%<\/td>\n<\/tr>\n
82<\/td>\n–<\/td>\nLego<\/td>\nFMCG<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 5.362<\/td>\n–<\/td>\nNew<\/td>\n<\/tr>\n
83<\/td>\n79<\/td>\nJohn Deere<\/td>\nDiversified<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 5.208<\/td>\n\u00a0\u00a0 5.124<\/td>\n2%<\/td>\n<\/tr>\n
84<\/td>\n85<\/td>\nJack Daniel’s<\/td>\nAlcohol<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 5.161<\/td>\n\u00a0\u00a0 4.884<\/td>\n6%<\/td>\n<\/tr>\n
85<\/td>\n82<\/td>\nChevrolet<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 5.133<\/td>\n\u00a0\u00a0 5.036<\/td>\n2%<\/td>\n<\/tr>\n
86<\/td>\n92<\/td>\nFedEx<\/td>\nTransportation<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 5.130<\/td>\n\u00a0\u00a0 4.414<\/td>\n16%<\/td>\n<\/tr>\n
87<\/td>\n91<\/td>\nLand Rover<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 5.109<\/td>\n\u00a0\u00a0 4.473<\/td>\n14%<\/td>\n<\/tr>\n
88<\/td>\n94<\/td>\nHuawei<\/td>\nTechnology<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 4.952<\/td>\n\u00a0\u00a0 4.313<\/td>\n15%<\/td>\n<\/tr>\n
89<\/td>\n95<\/td>\nHeineken<\/td>\nAlcohol<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 4.822<\/td>\n\u00a0\u00a0 4.221<\/td>\n14%<\/td>\n<\/tr>\n
90<\/td>\n80<\/td>\nMTV<\/td>\nMedia<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 4.763<\/td>\n\u00a0\u00a0 5.102<\/td>\n-7%<\/td>\n<\/tr>\n
91<\/td>\n83<\/td>\nRalph Lauren<\/td>\nApparel<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 4.629<\/td>\n\u00a0\u00a0 4.979<\/td>\n-7%<\/td>\n<\/tr>\n
92<\/td>\n86<\/td>\nJohnnie Walker<\/td>\nAlcohol<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 4.540<\/td>\n\u00a0\u00a0 4.842<\/td>\n-6%<\/td>\n<\/tr>\n
93<\/td>\n93<\/td>\nCorona<\/td>\nAlcohol<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 4.456<\/td>\n\u00a0\u00a0 4.387<\/td>\n2%<\/td>\n<\/tr>\n
94<\/td>\n90<\/td>\nSmirnoff<\/td>\nAlcohol<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 4.407<\/td>\n\u00a0\u00a0 4.609<\/td>\n-4%<\/td>\n<\/tr>\n
95<\/td>\n89<\/td>\nKleenex<\/td>\nFMCG<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 4.330<\/td>\n\u00a0\u00a0 4.643<\/td>\n-7%<\/td>\n<\/tr>\n
96<\/td>\n97<\/td>\nHugo Boss<\/td>\nApparel<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 4.270<\/td>\n\u00a0\u00a0 4.143<\/td>\n3%<\/td>\n<\/tr>\n
97<\/td>\n–<\/td>\nPayPal<\/td>\nFinancial Services<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 4.251<\/td>\n–<\/td>\nNew<\/td>\n<\/tr>\n
98<\/td>\n–<\/td>\nMini<\/td>\nAutomotive<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 4.243<\/td>\n–<\/td>\nNew<\/td>\n<\/tr>\n
99<\/td>\n–<\/td>\nMo\u00ebt & Chandon<\/td>\nAlcohol<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 4.131<\/td>\n–<\/td>\nNew<\/td>\n<\/tr>\n
100<\/td>\n–<\/td>\nLenovo<\/td>\nTechnology<\/td>\n\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0 4.114<\/td>\n–<\/td>\nNew<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

VW hat vier Pl\u00e4tze eingeb\u00fc\u00dft und steht auf Platz 35 –\u00a0hinter Honda auf Platz 19 Die Markenberatung Interbrand hat die neue Top100 weltweit vorgelegt: Auff\u00e4llig: Dominierend sind\u00a0deutsche und US-Marken. Im einzelnen: Porsche und die Allianz sind dabei mit zw\u00f6lf\u00a0beziehungsweise zehn\u00a0Prozent … Weiterlesen →<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1795,40,69,5055,175,2319,357,553,2035,2689,864,1146],"class_list":["post-658687","post","type-post","status-publish","format-standard","hentry","category-allgemein","tag-allianz","tag-amazon","tag-apple","tag-best-global-brands-ranking-2015","tag-bmw","tag-daimler-benz","tag-facebook","tag-interbrand","tag-lego","tag-markenranking","tag-porsche","tag-vw"],"_links":{"self":[{"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/posts\/658687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/comments?post=658687"}],"version-history":[{"count":0,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/posts\/658687\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/media?parent=658687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/categories?post=658687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/tags?post=658687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}