{"id":654241,"date":"2014-10-14T01:24:54","date_gmt":"2014-10-13T23:24:54","guid":{"rendered":"https:\/\/blog.wiwo.de\/management\/?p=654241"},"modified":"2014-10-14T01:24:54","modified_gmt":"2014-10-13T23:24:54","slug":"markenranking-interbrand-deutsche-autobauer-vorn","status":"publish","type":"post","link":"https:\/\/blog.wiwo.de\/management\/2014\/10\/14\/markenranking-interbrand-deutsche-autobauer-vorn\/","title":{"rendered":"Markenranking Interbrand: Deutsche Autobauer vorn"},"content":{"rendered":"<p>Nur eine deutsche Marke schafft es unter die Top-Ten der wertvollsten Marken weltweit: Mercedes-Benz. So grade eben. Von Platz elf im Vorjahr haben sich die Schwaben auf den Rang zehn vorgearbeitet. Immerhin auf Platz elf folgt denn auch gleich der n\u00e4chste deutsche Autobauer, BMW. Mit gro\u00dfem Abstand zu den n\u00e4chste beiden: Volkswagen schafft es auf Platz 31 und Audi auf Platz 45.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-647728\" alt=\"daimler-Kostueme\" src=\"https:\/\/blog.wiwo.de\/management\/files\/2013\/02\/daimler-Kostueme.jpg\" width=\"432\" height=\"650\" srcset=\"https:\/\/blog.wiwo.de\/management\/files\/2013\/02\/daimler-Kostueme.jpg 432w, https:\/\/blog.wiwo.de\/management\/files\/2013\/02\/daimler-Kostueme-199x300.jpg 199w\" sizes=\"auto, (max-width: 432px) 100vw, 432px\" \/><\/p>\n<p>Gerankt hat der Markenexperte Interbrand, die Nummer eins ist &#8211; wie im Vorjahr &#8211; Apple gefolgt von Google und Coca-Cola.<\/p>\n<p>Immerhin haben Allianz &#8211; auf Platz 55 &#8211; , Audi, Volkswagen und Porsche &#8211; Rang 60 &#8211; zweistellig zugelegt. Des weiteren haben sich auch Hugo Boss &#8211; Platz 97 &#8211; und DHL &#8211; Platz 81 &#8211; verbessert. Beide sind zum ersten mal unter den Top-100 bei Interbrand. Hugo Boss sei damit &#8211; so Interbrand &#8211; auf dem besten Wege, zur &#8222;f\u00fchrenden globalen Fashion Brands im Premium- und Luxussegment zu werden&#8220;.<br \/>\n<b><\/b><\/p>\n<table width=\"553\" border=\"0\" cellspacing=\"0\" cellpadding=\"0\">\n<col width=\"54\" \/>\n<col width=\"46\" \/>\n<col width=\"119\" \/>\n<col width=\"134\" \/>\n<col width=\"87\" \/>\n<col width=\"66\" \/>\n<col width=\"47\" \/>\n<tbody>\n<tr>\n<td width=\"54\" height=\"20\"><\/td>\n<td width=\"46\"><\/td>\n<td width=\"119\"><\/td>\n<td width=\"134\"><\/td>\n<td width=\"87\"><\/td>\n<td width=\"66\"><\/td>\n<td width=\"47\"><\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"top\" height=\"32\"><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td height=\"20\"><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td colspan=\"5\" height=\"45\"><strong>Best \u00a0 Global Brands 2014<\/strong><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td height=\"9\"><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td width=\"54\" height=\"84\"><strong>Rank<\/strong><br \/>\n<strong> 2014<\/strong><\/td>\n<td width=\"46\"><strong>Rank<\/strong><br \/>\n<strong> 2013<\/strong><\/td>\n<td><strong>Brand<\/strong><\/td>\n<td><strong>Sector<\/strong><\/td>\n<td width=\"87\"><strong>Brand value ($m)<\/strong><br \/>\n<strong> 2014<\/strong><\/td>\n<td><strong>2013<\/strong><\/td>\n<td width=\"47\"><strong>value<\/strong><br \/>\n<strong> change<\/strong><\/td>\n<\/tr>\n<tr>\n<td height=\"20\">1<\/td>\n<td>1<\/td>\n<td>Apple<\/td>\n<td>Technology<\/td>\n<td>\u00a0\u00a0\u00a0 118.863<\/td>\n<td>\u00a098.316<\/td>\n<td>21%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">2<\/td>\n<td>2<\/td>\n<td>Google<\/td>\n<td>Technology<\/td>\n<td>\u00a0\u00a0\u00a0 107.439<\/td>\n<td>\u00a093.291<\/td>\n<td>15%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">3<\/td>\n<td>3<\/td>\n<td>Coca-Cola<\/td>\n<td>Beverages<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 81.563<\/td>\n<td>\u00a079.213<\/td>\n<td>3%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">4<\/td>\n<td>4<\/td>\n<td>IBM<\/td>\n<td>Business Services<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 72.244<\/td>\n<td>\u00a078.808<\/td>\n<td>-8%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">5<\/td>\n<td>5<\/td>\n<td>Microsoft<\/td>\n<td>Technology<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 61.154<\/td>\n<td>\u00a059.546<\/td>\n<td>3%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">6<\/td>\n<td>6<\/td>\n<td>GE<\/td>\n<td>Diversified<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 45.480<\/td>\n<td>\u00a046.947<\/td>\n<td>-3%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">7<\/td>\n<td>8<\/td>\n<td>Samsung<\/td>\n<td>Technology<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 45.462<\/td>\n<td>\u00a039.610<\/td>\n<td>15%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">8<\/td>\n<td>10<\/td>\n<td>Toyota<\/td>\n<td>Automotive<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 42.392<\/td>\n<td>\u00a035.346<\/td>\n<td>20%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">9<\/td>\n<td>7<\/td>\n<td>McDonald&#8217;s<\/td>\n<td>Restaurants<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 42.254<\/td>\n<td>\u00a041.992<\/td>\n<td>1%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">10<\/td>\n<td>11<\/td>\n<td>Mercedes-Benz<\/td>\n<td>Automotive<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 34.338<\/td>\n<td>\u00a031.904<\/td>\n<td>8%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">11<\/td>\n<td>12<\/td>\n<td>BMW<\/td>\n<td>Automotive<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 34.214<\/td>\n<td>\u00a031.839<\/td>\n<td>7%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">12<\/td>\n<td>9<\/td>\n<td>Intel<\/td>\n<td>Technology<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 34.153<\/td>\n<td>\u00a037.257<\/td>\n<td>-8%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">13<\/td>\n<td>14<\/td>\n<td>Disney<\/td>\n<td>Media<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 32.223<\/td>\n<td>\u00a028.147<\/td>\n<td>14%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">14<\/td>\n<td>13<\/td>\n<td>Cisco<\/td>\n<td>Technology<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 30.936<\/td>\n<td>\u00a029.053<\/td>\n<td>6%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">15<\/td>\n<td>19<\/td>\n<td>Amazon<\/td>\n<td>Retail<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 29.478<\/td>\n<td>\u00a023.620<\/td>\n<td>25%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">16<\/td>\n<td>18<\/td>\n<td>Oracle<\/td>\n<td>Technology<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 25.980<\/td>\n<td>\u00a024.088<\/td>\n<td>8%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">17<\/td>\n<td>15<\/td>\n<td>HP<\/td>\n<td>Technology<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 23.758<\/td>\n<td>\u00a025.843<\/td>\n<td>-8%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">18<\/td>\n<td>16<\/td>\n<td>Gillette<\/td>\n<td>FMCG<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 22.845<\/td>\n<td>\u00a025.105<\/td>\n<td>-9%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">19<\/td>\n<td>17<\/td>\n<td>Louis \u00a0 Vuitton<\/td>\n<td>Luxury<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 22.552<\/td>\n<td>\u00a024.893<\/td>\n<td>-9%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">20<\/td>\n<td>20<\/td>\n<td>Honda<\/td>\n<td>Automotive<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 21.673<\/td>\n<td>\u00a018.490<\/td>\n<td>17%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">21<\/td>\n<td>21<\/td>\n<td>H&amp;M<\/td>\n<td>Apparel<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 21.083<\/td>\n<td>\u00a018.168<\/td>\n<td>16%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">22<\/td>\n<td>24<\/td>\n<td>Nike<\/td>\n<td>Sporting Goods<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 19.875<\/td>\n<td>\u00a017.085<\/td>\n<td>16%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">23<\/td>\n<td>23<\/td>\n<td>American \u00a0 Express<\/td>\n<td>Financial \u00a0 Services<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 19.510<\/td>\n<td>\u00a017.646<\/td>\n<td>11%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">24<\/td>\n<td>22<\/td>\n<td>Pepsi<\/td>\n<td>Beverages<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 19.119<\/td>\n<td>\u00a017.892<\/td>\n<td>7%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">25<\/td>\n<td>25<\/td>\n<td>SAP<\/td>\n<td>Technology<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 17.340<\/td>\n<td>\u00a016.676<\/td>\n<td>4%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">26<\/td>\n<td>26<\/td>\n<td>IKEA<\/td>\n<td>Retail<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 15.885<\/td>\n<td>\u00a013.818<\/td>\n<td>15%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">27<\/td>\n<td>27<\/td>\n<td>UPS<\/td>\n<td>Transportation<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 14.470<\/td>\n<td>\u00a013.763<\/td>\n<td>5%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">28<\/td>\n<td>28<\/td>\n<td>eBay<\/td>\n<td>Retail<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 14.358<\/td>\n<td>\u00a013.162<\/td>\n<td>9%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">29<\/td>\n<td>52<\/td>\n<td>Facebook<\/td>\n<td>Technology<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 14.349<\/td>\n<td>\u00a0\u00a0 7.732<\/td>\n<td>86%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">30<\/td>\n<td>29<\/td>\n<td>Pampers<\/td>\n<td>FMCG<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 14.078<\/td>\n<td>\u00a013.035<\/td>\n<td>8%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">31<\/td>\n<td>34<\/td>\n<td>Volkswagen<\/td>\n<td>Automotive<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 13.716<\/td>\n<td>\u00a011.120<\/td>\n<td>23%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">32<\/td>\n<td>30<\/td>\n<td>Kellogg&#8217;s<\/td>\n<td>FMCG<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 13.442<\/td>\n<td>\u00a012.987<\/td>\n<td>4%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">33<\/td>\n<td>32<\/td>\n<td>HSBC<\/td>\n<td>Financial \u00a0 Services<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 13.142<\/td>\n<td>\u00a012.183<\/td>\n<td>8%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">34<\/td>\n<td>31<\/td>\n<td>Budweiser<\/td>\n<td>Alcohol<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 13.024<\/td>\n<td>\u00a012.614<\/td>\n<td>3%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">35<\/td>\n<td>33<\/td>\n<td>J.P. \u00a0 Morgan<\/td>\n<td>Financial \u00a0 Services<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 12.456<\/td>\n<td>\u00a011.456<\/td>\n<td>9%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">36<\/td>\n<td>36<\/td>\n<td>Zara<\/td>\n<td>Apparel<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 12.126<\/td>\n<td>\u00a010.821<\/td>\n<td>12%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">37<\/td>\n<td>35<\/td>\n<td>Canon<\/td>\n<td>Electronics<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 11.702<\/td>\n<td>\u00a010.989<\/td>\n<td>6%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">38<\/td>\n<td>37<\/td>\n<td>Nescaf\u00e9<\/td>\n<td>Beverages<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 11.406<\/td>\n<td>\u00a010.651<\/td>\n<td>7%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">39<\/td>\n<td>42<\/td>\n<td>Ford<\/td>\n<td>Automotive<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 10.876<\/td>\n<td>\u00a0\u00a0 9.181<\/td>\n<td>18%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">40<\/td>\n<td>43<\/td>\n<td>Hyundai<\/td>\n<td>Automotive<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 10.409<\/td>\n<td>\u00a0\u00a0 9.004<\/td>\n<td>16%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">41<\/td>\n<td>38<\/td>\n<td>Gucci<\/td>\n<td>Luxury<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 10.385<\/td>\n<td>\u00a010.151<\/td>\n<td>2%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">42<\/td>\n<td>40<\/td>\n<td>Philips<\/td>\n<td>Electronics<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 10.264<\/td>\n<td>\u00a0\u00a0 9.813<\/td>\n<td>5%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">43<\/td>\n<td>39<\/td>\n<td>L&#8217;Or\u00e9al<\/td>\n<td>FMCG<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 10.162<\/td>\n<td>\u00a0\u00a0 9.874<\/td>\n<td>3%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">44<\/td>\n<td>41<\/td>\n<td>Accenture<\/td>\n<td>Business Services<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 9.882<\/td>\n<td>\u00a0\u00a0 9.471<\/td>\n<td>4%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">45<\/td>\n<td>51<\/td>\n<td>Audi<\/td>\n<td>Automotive<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 9.831<\/td>\n<td>\u00a0\u00a0 7.767<\/td>\n<td>27%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">46<\/td>\n<td>54<\/td>\n<td>Herm\u00e8s<\/td>\n<td>Luxury<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8.977<\/td>\n<td>\u00a0\u00a0 7.616<\/td>\n<td>18%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">47<\/td>\n<td>44<\/td>\n<td>Goldman \u00a0 Sachs<\/td>\n<td>Financial \u00a0 Services<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8.758<\/td>\n<td>\u00a0\u00a0 8.536<\/td>\n<td>3%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">48<\/td>\n<td>48<\/td>\n<td>Citi<\/td>\n<td>Financial Services<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8.737<\/td>\n<td>\u00a0\u00a0 7.973<\/td>\n<td>10%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">49<\/td>\n<td>45<\/td>\n<td>Siemens<\/td>\n<td>Diversified<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8.672<\/td>\n<td>\u00a0\u00a0 8.503<\/td>\n<td>2%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">50<\/td>\n<td>50<\/td>\n<td>Colgate<\/td>\n<td>FMCG<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8.215<\/td>\n<td>\u00a0\u00a0 7.833<\/td>\n<td>5%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\"><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td width=\"54\" height=\"42\">Rank<br \/>\n2014<\/td>\n<td width=\"46\">Rank<br \/>\n2013<\/td>\n<td>Brand<\/td>\n<td>Sector<\/td>\n<td width=\"87\">Brand value ($m)<br \/>\n2014<\/td>\n<td>2013<\/td>\n<td width=\"47\">value<br \/>\nchange<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">51<\/td>\n<td>49<\/td>\n<td>Danone<\/td>\n<td>FMCG<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8.205<\/td>\n<td>\u00a0\u00a0 7.968<\/td>\n<td>3%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">52<\/td>\n<td>46<\/td>\n<td>Sony<\/td>\n<td>Electronics<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8.133<\/td>\n<td>\u00a0\u00a0 8.408<\/td>\n<td>-3%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">53<\/td>\n<td>59<\/td>\n<td>AXA<\/td>\n<td>Financial \u00a0 Services<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8.120<\/td>\n<td>\u00a0\u00a0 7.096<\/td>\n<td>14%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">54<\/td>\n<td>56<\/td>\n<td>Nestl\u00e9<\/td>\n<td>FMCG<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8.000<\/td>\n<td>\u00a0\u00a0 7.527<\/td>\n<td>6%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">55<\/td>\n<td>63<\/td>\n<td>Allianz<\/td>\n<td>Financial \u00a0 Services<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 7.702<\/td>\n<td>\u00a0\u00a0 6.710<\/td>\n<td>15%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">56<\/td>\n<td>65<\/td>\n<td>Nissan<\/td>\n<td>Automotive<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 7.623<\/td>\n<td>\u00a0\u00a0 6.203<\/td>\n<td>23%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">57<\/td>\n<td>47<\/td>\n<td>Thomson \u00a0 Reuters<\/td>\n<td>Media<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 7.472<\/td>\n<td>\u00a0\u00a0 8.103<\/td>\n<td>-8%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">58<\/td>\n<td>60<\/td>\n<td>Cartier<\/td>\n<td>Luxury<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 7.449<\/td>\n<td>\u00a0\u00a0 6.897<\/td>\n<td>8%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">59<\/td>\n<td>55<\/td>\n<td>adidas<\/td>\n<td>Sporting \u00a0 Goods<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 7.378<\/td>\n<td>\u00a0\u00a0 7.535<\/td>\n<td>-2%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">60<\/td>\n<td>64<\/td>\n<td>Porsche<\/td>\n<td>Automotive<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 7.171<\/td>\n<td>\u00a0\u00a0 6.471<\/td>\n<td>11%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">61<\/td>\n<td>58<\/td>\n<td>Caterpillar<\/td>\n<td>Diversified<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6.812<\/td>\n<td>\u00a0\u00a0 7.125<\/td>\n<td>-4%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">62<\/td>\n<td>62<\/td>\n<td>Xerox<\/td>\n<td>Business Services<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6.641<\/td>\n<td>\u00a0\u00a0 6.779<\/td>\n<td>-2%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">63<\/td>\n<td>71<\/td>\n<td>Morgan \u00a0 Stanley<\/td>\n<td>Financial \u00a0 Services<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6.334<\/td>\n<td>\u00a0\u00a0 5.724<\/td>\n<td>11%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">64<\/td>\n<td>68<\/td>\n<td>Panasonic<\/td>\n<td>Electronics<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6.303<\/td>\n<td>\u00a0\u00a0 5.821<\/td>\n<td>8%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">65<\/td>\n<td>73<\/td>\n<td>Shell<\/td>\n<td>Energy<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6.288<\/td>\n<td>\u00a0\u00a0 5.535<\/td>\n<td>14%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">66<\/td>\n<td>76<\/td>\n<td>3M<\/td>\n<td>Diversified<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6.177<\/td>\n<td>\u00a0\u00a0 5.413<\/td>\n<td>14%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">67<\/td>\n<td>70<\/td>\n<td>Discovery<\/td>\n<td>Media<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6.143<\/td>\n<td>\u00a0\u00a0 5.756<\/td>\n<td>7%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">68<\/td>\n<td>66<\/td>\n<td>KFC<\/td>\n<td>Restaurants<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 6.059<\/td>\n<td>\u00a0\u00a0 6.192<\/td>\n<td>-2%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">69<\/td>\n<td>74<\/td>\n<td>Visa<\/td>\n<td>Financial \u00a0 Services<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.998<\/td>\n<td>\u00a0\u00a0 5.465<\/td>\n<td>10%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">70<\/td>\n<td>72<\/td>\n<td>Prada<\/td>\n<td>Luxury<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.977<\/td>\n<td>\u00a0\u00a0 5.570<\/td>\n<td>7%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">71<\/td>\n<td>75<\/td>\n<td>Tiffany \u00a0 &amp; Co.<\/td>\n<td>Luxury<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.936<\/td>\n<td>\u00a0\u00a0 5.440<\/td>\n<td>9%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">72<\/td>\n<td>69<\/td>\n<td>Sprite<\/td>\n<td>Beverages<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.646<\/td>\n<td>\u00a0\u00a0 5.811<\/td>\n<td>-3%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">73<\/td>\n<td>77<\/td>\n<td>Burberry<\/td>\n<td>Luxury<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.594<\/td>\n<td>\u00a0\u00a0 5.189<\/td>\n<td>8%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">74<\/td>\n<td>83<\/td>\n<td>Kia<\/td>\n<td>Automotive<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.396<\/td>\n<td>\u00a0\u00a0 4.708<\/td>\n<td>15%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">75<\/td>\n<td>84<\/td>\n<td>Santander<\/td>\n<td>Financial \u00a0 Services<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.382<\/td>\n<td>\u00a0\u00a0 4.660<\/td>\n<td>16%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">76<\/td>\n<td>91<\/td>\n<td>Starbucks<\/td>\n<td>Restaurants<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.382<\/td>\n<td>\u00a0\u00a0 4.399<\/td>\n<td>22%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">77<\/td>\n<td>79<\/td>\n<td>Adobe<\/td>\n<td>Technology<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.333<\/td>\n<td>\u00a0\u00a0 4.899<\/td>\n<td>9%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">78<\/td>\n<td>81<\/td>\n<td>Johnson &amp; Johnson<\/td>\n<td>FMCG<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.194<\/td>\n<td>\u00a0\u00a0 4.777<\/td>\n<td>9%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">79<\/td>\n<td>80<\/td>\n<td>John \u00a0 Deere<\/td>\n<td>Diversified<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.124<\/td>\n<td>\u00a0\u00a0 4.865<\/td>\n<td>5%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">80<\/td>\n<td>78<\/td>\n<td>MTV<\/td>\n<td>Media<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.102<\/td>\n<td>\u00a0\u00a0 4.980<\/td>\n<td>2%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">81<\/td>\n<td>&#8211;<\/td>\n<td>DHL<\/td>\n<td>Transportation<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.084<\/td>\n<td>\u00a0\u00a0 3.767<\/td>\n<td>New<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">82<\/td>\n<td>89<\/td>\n<td>Chevrolet<\/td>\n<td>Automotive<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.036<\/td>\n<td>\u00a0\u00a0 4.578<\/td>\n<td>10%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">83<\/td>\n<td>88<\/td>\n<td>Ralph \u00a0 Lauren<\/td>\n<td>Apparel<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.979<\/td>\n<td>\u00a0\u00a0 4.584<\/td>\n<td>9%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">84<\/td>\n<td>85<\/td>\n<td>Duracell<\/td>\n<td>FMCG<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.935<\/td>\n<td>\u00a0\u00a0 4.645<\/td>\n<td>6%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">85<\/td>\n<td>86<\/td>\n<td>Jack \u00a0 Daniel&#8217;s<\/td>\n<td>Alcohol<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.884<\/td>\n<td>\u00a0\u00a0 4.642<\/td>\n<td>5%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">86<\/td>\n<td>82<\/td>\n<td>Johnnie Walker<\/td>\n<td>Alcohol<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.842<\/td>\n<td>\u00a0\u00a0 4.745<\/td>\n<td>2%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">87<\/td>\n<td>96<\/td>\n<td>Harley-Davidson<\/td>\n<td>Automotive<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.772<\/td>\n<td>\u00a0\u00a0 4.230<\/td>\n<td>13%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">88<\/td>\n<td>97<\/td>\n<td>MasterCard<\/td>\n<td>Financial Services<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.758<\/td>\n<td>\u00a0\u00a0 4.206<\/td>\n<td>13%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">89<\/td>\n<td>90<\/td>\n<td>Kleenex<\/td>\n<td>FMCG<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.643<\/td>\n<td>\u00a0\u00a0 4.428<\/td>\n<td>5%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">90<\/td>\n<td>95<\/td>\n<td>Smirnoff<\/td>\n<td>Alcohol<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.609<\/td>\n<td>\u00a0\u00a0 4.262<\/td>\n<td>8%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">91<\/td>\n<td>&#8211;<\/td>\n<td>Land \u00a0 Rover<\/td>\n<td>Automotive<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.473<\/td>\n<td>\u00a0&#8211;<\/td>\n<td>New<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">92<\/td>\n<td>&#8211;<\/td>\n<td>FedEx<\/td>\n<td>Transportation<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.414<\/td>\n<td>\u00a0\u00a0 3.298<\/td>\n<td>New<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">93<\/td>\n<td>93<\/td>\n<td>Corona<\/td>\n<td>Alcohol<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.387<\/td>\n<td>\u00a0\u00a0 4.276<\/td>\n<td>3%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">94<\/td>\n<td>&#8211;<\/td>\n<td>Huawei<\/td>\n<td>Technology<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.313<\/td>\n<td>\u00a0&#8211;<\/td>\n<td>New<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">95<\/td>\n<td>92<\/td>\n<td>Heineken<\/td>\n<td>Alcohol<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.221<\/td>\n<td>\u00a0\u00a0 4.331<\/td>\n<td>-3%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">96<\/td>\n<td>94<\/td>\n<td>Pizza Hut<\/td>\n<td>Restaurants<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.196<\/td>\n<td>\u00a0\u00a0 4.269<\/td>\n<td>-2%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">97<\/td>\n<td>&#8211;<\/td>\n<td>Hugo Boss<\/td>\n<td>Apparel<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.143<\/td>\n<td>\u00a0\u00a0 3.794<\/td>\n<td>New<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">98<\/td>\n<td>57<\/td>\n<td>Nokia<\/td>\n<td>Technology<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.138<\/td>\n<td>\u00a0\u00a0 7.444<\/td>\n<td align=\"center\">####<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">99<\/td>\n<td>100<\/td>\n<td>Gap<\/td>\n<td>Apparel<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.122<\/td>\n<td>\u00a0\u00a0 3.920<\/td>\n<td>5%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">100<\/td>\n<td>67<\/td>\n<td>Nintendo<\/td>\n<td>Electronics<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.103<\/td>\n<td>\u00a0\u00a0 6.086<\/td>\n<td>-33%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\"><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" height=\"21\">2014 \u00a0 Top Risers<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td width=\"54\" height=\"42\">Rank<br \/>\n2014<\/td>\n<td width=\"46\">Rank<br \/>\n2013<\/td>\n<td>Brand<\/td>\n<td>Sector<\/td>\n<td width=\"87\">Brand value ($m)<br \/>\n2014<\/td>\n<td>2013<\/td>\n<td width=\"47\">value<br \/>\nchange<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">29<\/td>\n<td>52<\/td>\n<td>Facebook<\/td>\n<td>Technology<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 14.349<\/td>\n<td>\u00a0\u00a0 7.732<\/td>\n<td>86%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">45<\/td>\n<td>51<\/td>\n<td>Audi<\/td>\n<td>Automotive<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 9.831<\/td>\n<td>\u00a0\u00a0 7.767<\/td>\n<td>27%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">15<\/td>\n<td>19<\/td>\n<td>Amazon<\/td>\n<td>Retail<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 29.478<\/td>\n<td>\u00a023.620<\/td>\n<td>25%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">56<\/td>\n<td>65<\/td>\n<td>Nissan<\/td>\n<td>Automotive<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 7.623<\/td>\n<td>\u00a0\u00a0 6.203<\/td>\n<td>23%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">31<\/td>\n<td>34<\/td>\n<td>Volkswagen<\/td>\n<td>Automotive<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 13.716<\/td>\n<td>\u00a011.120<\/td>\n<td>23%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">76<\/td>\n<td>91<\/td>\n<td>Starbucks<\/td>\n<td>Restaurants<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.382<\/td>\n<td>\u00a0\u00a0 4.399<\/td>\n<td>22%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\"><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td height=\"20\"><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td height=\"20\"><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" height=\"21\">2014 \u00a0 Biggest Decliners<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td width=\"54\" height=\"42\">Rank<br \/>\n2014<\/td>\n<td width=\"46\">Rank<br \/>\n2013<\/td>\n<td>Brand<\/td>\n<td>Sector<\/td>\n<td width=\"87\">Brand value ($m)<br \/>\n2014<\/td>\n<td>2013<\/td>\n<td width=\"47\">value<br \/>\nchange<\/td>\n<\/tr>\n<tr>\n<td height=\"21\">98<\/td>\n<td>57<\/td>\n<td>Nokia<\/td>\n<td>Technology<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.138<\/td>\n<td>\u00a0\u00a0 7.444<\/td>\n<td>-44%<\/td>\n<\/tr>\n<tr>\n<td height=\"21\">100<\/td>\n<td>67<\/td>\n<td>Nintendo<\/td>\n<td>Electronics<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.103<\/td>\n<td>\u00a0\u00a0 6.086<\/td>\n<td>-33%<\/td>\n<\/tr>\n<tr>\n<td height=\"21\">18<\/td>\n<td>16<\/td>\n<td>Gillette<\/td>\n<td>FMCG<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 22.845<\/td>\n<td>\u00a025.105<\/td>\n<td>-9%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">19<\/td>\n<td>17<\/td>\n<td>Louis Vuitton<\/td>\n<td>Luxury<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 22.552<\/td>\n<td>\u00a024.893<\/td>\n<td>-9%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">12<\/td>\n<td>9<\/td>\n<td>Intel<\/td>\n<td>Technology<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 34.153<\/td>\n<td>\u00a037.257<\/td>\n<td>-8%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\"><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td height=\"20\"><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td height=\"20\"><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" height=\"21\">2014 \u00a0 New Entrants<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td width=\"54\" height=\"42\">Rank<br \/>\n2014<\/td>\n<td width=\"46\">Rank<br \/>\n2013<\/td>\n<td>Brand<\/td>\n<td>Sector<\/td>\n<td width=\"87\">Brand value ($m)<br \/>\n2014<\/td>\n<td>2013<\/td>\n<td width=\"47\">value<br \/>\nchange<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">81<\/td>\n<td>&#8211;<\/td>\n<td>DHL<\/td>\n<td>Transportation<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 5.084<\/td>\n<td>\u00a0&#8211;<\/td>\n<td>New<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">91<\/td>\n<td>&#8211;<\/td>\n<td>Land Rover<\/td>\n<td>Automotive<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.473<\/td>\n<td>\u00a0&#8211;<\/td>\n<td>New<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">92<\/td>\n<td>&#8211;<\/td>\n<td>FedEx<\/td>\n<td>Transportation<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.414<\/td>\n<td>\u00a0&#8211;<\/td>\n<td>New<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">94<\/td>\n<td>&#8211;<\/td>\n<td>Huawei<\/td>\n<td>Technology<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.313<\/td>\n<td>\u00a0&#8211;<\/td>\n<td>New<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">97<\/td>\n<td>&#8211;<\/td>\n<td>Hugo Boss<\/td>\n<td>Apparel<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.143<\/td>\n<td>\u00a0&#8211;<\/td>\n<td>New<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">\u00a0<strong>Quelle: Interbrand 2014<\/strong><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td height=\"20\"><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" height=\"21\">2014 \u00a0 Swiss Brands<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td width=\"54\" height=\"42\">Rank<br \/>\n2014<\/td>\n<td width=\"46\">Rank<br \/>\n2013<\/td>\n<td>Brand<\/td>\n<td>Sector<\/td>\n<td width=\"87\">Brand value ($m)<br \/>\n2014<\/td>\n<td>2013<\/td>\n<td width=\"47\">value<br \/>\nchange<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">38<\/td>\n<td>37<\/td>\n<td>Nescaf\u00e9<\/td>\n<td>Beverages<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 11.406<\/td>\n<td>\u00a010.651<\/td>\n<td>7%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">54<\/td>\n<td>56<\/td>\n<td>Nestl\u00e9<\/td>\n<td>FMCG<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8.000<\/td>\n<td>\u00a0\u00a0 7.527<\/td>\n<td>6%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\"><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td height=\"20\"><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" height=\"21\">2014 \u00a0 German Brands<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td width=\"54\" height=\"42\">Rank<br \/>\n2014<\/td>\n<td width=\"46\">Rank<br \/>\n2013<\/td>\n<td>Brand<\/td>\n<td>Sector<\/td>\n<td width=\"87\">Brand value ($m)<br \/>\n2014<\/td>\n<td>2013<\/td>\n<td width=\"47\">value<br \/>\nchange<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">10<\/td>\n<td>11<\/td>\n<td>Mercedes-Benz<\/td>\n<td>Automotive<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 34.338<\/td>\n<td>\u00a031.904<\/td>\n<td>8%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">11<\/td>\n<td>12<\/td>\n<td>BMW<\/td>\n<td>Automotive<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 34.214<\/td>\n<td>\u00a031.839<\/td>\n<td>7%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">25<\/td>\n<td>25<\/td>\n<td>SAP<\/td>\n<td>Technology<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 17.340<\/td>\n<td>\u00a016.676<\/td>\n<td>4%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">31<\/td>\n<td>34<\/td>\n<td>Volkswagen<\/td>\n<td>Automotive<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0 13.716<\/td>\n<td>\u00a011.120<\/td>\n<td>23%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">45<\/td>\n<td>51<\/td>\n<td>Audi<\/td>\n<td>Automotive<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 9.831<\/td>\n<td>\u00a0\u00a0 7.767<\/td>\n<td>27%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">49<\/td>\n<td>45<\/td>\n<td>Siemens<\/td>\n<td>Diversified<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 8.672<\/td>\n<td>\u00a0\u00a0 8.503<\/td>\n<td>2%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">55<\/td>\n<td>63<\/td>\n<td>Allianz<\/td>\n<td>Financial \u00a0 Services<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 7.702<\/td>\n<td>\u00a0\u00a0 6.710<\/td>\n<td>15%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">59<\/td>\n<td>55<\/td>\n<td>adidas<\/td>\n<td>Sporting Goods<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 7.378<\/td>\n<td>\u00a0\u00a0 7.535<\/td>\n<td>-2%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">60<\/td>\n<td>64<\/td>\n<td>Porsche<\/td>\n<td>Automotive<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 7.171<\/td>\n<td>\u00a0\u00a0 6.471<\/td>\n<td>11%<\/td>\n<\/tr>\n<tr>\n<td height=\"20\">97<\/td>\n<td>&#8211;<\/td>\n<td>Hugo Boss<\/td>\n<td>Apparel<\/td>\n<td>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 4.143<\/td>\n<td>\u00a0&#8211;<\/td>\n<td>New<\/td>\n<\/tr>\n<tr>\n<td height=\"20\"><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td height=\"20\"><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td height=\"20\"><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td colspan=\"3\" height=\"21\">Exits \u00a0 from 2013 Ranking<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td height=\"20\"><\/td>\n<td>87<\/td>\n<td>Avon<\/td>\n<td>FMCG<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td height=\"20\"><\/td>\n<td>99<\/td>\n<td>Mo\u00ebt &amp; Chandon<\/td>\n<td>Alcohol<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td height=\"20\"><\/td>\n<td>98<\/td>\n<td>Ferrari<\/td>\n<td>Automotive<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td height=\"20\"><\/td>\n<td>61<\/td>\n<td>Dell<\/td>\n<td>Technology<\/td>\n<td><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<tr>\n<td height=\"20\"><\/td>\n<td>53<\/td>\n<td>Heinz<\/td>\n<td>FMCG<\/td>\n<td>\u00a0<strong>Quelle: Interbrand 2014<\/strong><\/td>\n<td><\/td>\n<td><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nur eine deutsche Marke schafft es unter die Top-Ten der wertvollsten Marken weltweit: Mercedes-Benz. So grade eben. Von Platz elf im Vorjahr haben sich die Schwaben auf den Rang zehn vorgearbeitet. Immerhin auf Platz elf folgt denn auch gleich der &hellip; <a href=\"https:\/\/blog.wiwo.de\/management\/2014\/10\/14\/markenranking-interbrand-deutsche-autobauer-vorn\/\">Weiterlesen <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[69,105,175,235,1718,474,3822,553,744,3821,3485,864,2301],"class_list":["post-654241","post","type-post","status-publish","format-standard","hentry","category-allgemein","tag-apple","tag-audi","tag-bmw","tag-coca-cola","tag-dhl","tag-google","tag-hugo-boss","tag-interbrand","tag-marken","tag-markenwert","tag-mercedes-benz","tag-porsche","tag-volkswagen"],"_links":{"self":[{"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/posts\/654241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/comments?post=654241"}],"version-history":[{"count":0,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/posts\/654241\/revisions"}],"wp:attachment":[{"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/media?parent=654241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/categories?post=654241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.wiwo.de\/management\/wp-json\/wp\/v2\/tags?post=654241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}